Marketing ROI
Customers see an average of 181% increase in website traffic and 159% increase in inbound leads one year after purchasing HubSpot.
See the value you could gain by investing in the HubSpot CRM Platform
In 2021, we analyzed data from HubSpot's 103,000+ customers to determine the ROI of the HubSpot CRM Platform. The results speak for themselves.
Customers see an average of 181% increase in website traffic and 159% increase in inbound leads one year after purchasing HubSpot.
Customers see on average a 92% increase in deals closed-won and 41% increase in deal close rate one year after purchasing HubSpot.
Download the full report to see more data specific to your industry, region, country and size.
See the improvement customers experience with each of our products
Website traffic | Inbound Leads | |
---|---|---|
Starter |
+51% |
+24% |
Professional |
+171% |
+158% |
Enterprise |
+203% |
+169% |
This table displays the improvement in each metric 12 months post-purchase compared to the benchmark set in month 1.
Deals Closed-Won | Deal Close Rate | |
---|---|---|
Starter |
+24% |
+32% |
Professional |
+99% |
+35% |
Enterprise |
+347% |
+65% |
This table displays the improvement in each metric 12 months post-purchase compared to the average set in the first 3 months.
Customers who capitalize on the power of the HubSpot CRM Platform see the greatest improvement over time
By combining Marketing Hub and CMS Hub, customers see even greater improvement in website traffic over time.
The Marketing, Sales, Service, and CMS Hub bundle outperforms Sales Hub alone and other bundles for improvement in deals closed-won one year after purchase.
Calculate the return on investment (ROI) you could experience with HubSpot products.
Calculate ROIDownload the entire 2021 HubSpot CRM Platform ROI report and see how customers across industries and regions improve with HubSpot's software.