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The ROI of Using the HubSpot CRM Platform

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Customers Who Use HubSpot Grow Better

In 2018, we completed a research study on the ROI of using the HubSpot CRM platform (previously referred to as the HubSpot Growth Platform). Highlights include:

  • 2.1x

    more visitors per month within one year

  • 2.5x

    more leads per month within one year

  • 70%

    of customers saw an increase in lead to customer conversion rate

Average lead growth with HubSpot's software

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 3 Months 6 Months 1 Year
1-5 employees

2.0x

3.7x

6.2x

6-10 employees

1.5x

1.7x

2.1x

11-25 employees

1.9x

2.8x

4.2x

26-50 employees

1.40x

1.80x

2.90x

51-200 employees

1.50x

1.70x

2.90x

200+ employees

1.50x

1.80x

2.30x

Lead growth shown is for customers in North America. Download the full report for local data in your region.

Ben Twitchell
Our Landing Pages have an average 55% conversion rate, while our visitor to contact rate is amazing – 13% of all visitors to the website have either signed up for a trial or given us their information. Our closed deals have increased; we have a 5% conversion rate from contact to paying customer.

Check out these other studies sharing stories of HubSpot's impact:

Nectafy's blog post, In-Depth HubSpot Review: 5 Years of Real-World Use describes the returns they've seen just after 5 whole years of using HubSpot's software.

Overgo Study's article, Inbound Marketing with HubSpot vs. Without HubSpot, breaks down the results their clients who implemented HubSpot's software realized vs. those who tried inbound marketing with other tools.

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