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The ROI of the HubSpot CRM Platform

See the value you could gain by investing in the HubSpot CRM Platform

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Customers Who Use HubSpot Grow Better

In 2021, we analyzed data from HubSpot's 103,000+ customers to determine the ROI of the HubSpot CRM Platform. The results speak for themselves.

  1. graph-showing-web-traffic-increase-over-12-months

    Marketing ROI

    Customers see an average of 181% increase in website traffic and 159% increase in inbound leads one year after purchasing HubSpot.

  1. chart-showing-growth-in-deals-closed

    Sales ROI

    Customers see on average a 92% increase in deals closed-won and 41% increase in deal close rate one year after purchasing HubSpot.

Customers across all industries, sizes and regions see growth with HubSpot

Inbound Lead Improvement by Industry

 

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See the improvement customers experience with each of our products

Marketing Hub ROI

 Website traffic Inbound Leads
Starter

+51%

+24%

Professional

+171%

+158%

Enterprise

+203%

+169%

This table displays the improvement in each metric 12 months post-purchase compared to the benchmark set in month 1.

Sales Hub ROI

 Deals Closed-Won Deal Close Rate
Starter

+24%

+32%

Professional

+99%

+35%

Enterprise

+347%

+65%

This table displays the improvement in each metric 12 months post-purchase compared to the average set in the first 3 months.

More Hubs = More Growth

Customers who capitalize on the power of the HubSpot CRM Platform see the greatest improvement over time

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    Marketing + CMS Hub

    By combining Marketing Hub and CMS Hub, customers see even greater improvement in website traffic over time.

  1. graph-showing-growth-in-deals-closed-by-hubspot-product

    Marketing + Sales + Service + CMS Hub

    The Marketing, Sales, Service, and CMS Hub bundle outperforms Sales Hub alone and other bundles for improvement in deals closed-won one year after purchase.

Use the HubSpot ROI Calculator

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Get The 2021 ROI Report

Download the entire 2021 HubSpot CRM Platform ROI report and see how customers across industries and regions improve with HubSpot's software.

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