Dublin, Ireland | Sept 21st
How to Build The Perfect Funnel:
As marketers we spend a lot of time trying to drive more traffic to our website and even more time trying to increase conversation. We obsess over every funnel metric we can measure and use every trick in the book to help move our prospects down the funnel. This approach has turned our attention away from the needs of the prospect and focuses more on the results we are trying to achieve. Join this session and learn how to build a personalised prospect focused experience that builds trust with your audience, drives better metrics across the board and ultimately more revenue for your business.
The HubSpot Lead Generation Playbook:
What does it look like to implement a campaign using HubSpot’s Marketing Automation tools? This practical session will show you how our customers run an end to end campaign using HubSpot; identifying buyer personas, creating and distributing relevant content, nurturing prospects and finally optimising the funnel. At the end of the session you’ll also have an opportunity to ask any questions you have about our tools/methodology.