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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
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- High Contrast
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- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Peakflo

# Marketing Automation in HubSpot takes Peakflo Sales to the next level
Software & Technology
25-200 employees

- 400%
increase in sales efficiency
- 40%
increase in input metrics
Use Cases
- Sales and Marketing Alignment
- Integrations
- HubSpot for Startups
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Service Hub](https://www.hubspot.com/products/service)
### Story Overview
Finance SaaS provider Peakflo’s marketing and sales activities showed sporadic results when it relied on multiple online tools for its efforts. Since implementing HubSpot, Peakflo has observed a whopping 400% increase in efficiency, leveraged marketing automation for campaigns and webinars, and built visibility to track metrics across channels.
### About Company
Founded in 2021, Peakflo is a revenue collection SaaS ops company with a simple API and one-click accounting software integrations. Fully localised for Southeast Asia, the company is on a mission to empower B2B businesses to streamline their customer collections and vendor payments.
## Scaling up with the right platform
As a nascent startup in 2021, [Peakflo](https://peakflo.co/en/) was struggling to bring its sales and marketing efforts to fruition through multiple free tools with limited capabilities. As the company began to expand rapidly, it needed a robust all-in-one solution that could facilitate stronger customer relationships and accelerate its growth. Their key criteria was a balance between comprehensive functionality and ease of use. Their lean and agile team sought an intuitive tool that could enable them to hit the ground running. HubSpot proved to be a perfect fit with its suite of functionalities, seamless integrations, and affordability.
Mina, Peakflo’s Digital Marketing Lead, mentions, “HubSpot was perfect for us, not only price-wise, but also because it created seamless communication between sales and marketing.”
Peakflo needed to remove the chaos that came as a by-product of using disparate sales and marketing tools. It also needed a unified platform to measure metrics and campaign outcomes. Beginning their HubSpot journey with the Marketing and Sales Hub Professional plans enabled the company to track and control its data.
## Frictionless handoff between teams
Before implementing HubSpot, Peakflo struggled to manage its sales leads pipelines and demo requests as their forms on the website weren’t connected to a CRM system. Mina recalls, “The first thing I did was integrate the website form with HubSpot to collect leads and activate marketing automation to connect a potential customer with the sales team.”
Aditya, Peakflo’s Regional Director of Business Development, said, “What we really find value in is the seamless handoff of leads and information between the marketing and sales teams. It helps the sales team contextualise the information to convert a lead and then pass on additional information to the marketing team for further engagement.”
After experimenting with multiple tools, the Peakflo team wanted an agile tool that could easily integrate and create workflows and needed little effort from the engineering team. HubSpot ticked all these boxes for them. Since its implementation, it has also supported the team’s Account-Based Marketing activities with automated sequences and timely messaging capabilities.
Aditya adds, “with HubSpot, we have been able to bring a multi-pronged approach to bolster our brand awareness and presence amongst key accounts and audience.”
## Content optimisation with Service Hub
The combination of Sales and Marketing Hub has provided an outstanding online presence for Peakflo. The team further added Service Hub to their HubSpot suite, which helped them cut the follow-up time on tickets and other internal processes by half. Prior to implementing Service Hub, Peakflo relied on tools like Notion to store its internal knowledge base. Migrating from Notion to Service Hub was fairly seamless. Mina adds, “We have been using Service Hub ever since, and it’s very user-friendly. It is one of the easiest tools I have ever used to update or add content.”
## Flawless collaboration
HubSpot enabled Peakflo’s teams to enhance their cross-departmental communications on a single platform. Aditya recalls, “We were able to communicate all the details without even talking to each other. Since everything was stored in one place, we didn’t need to follow up with the teams separately. All we had to do was to take a look at the timeline of a contact, and we had all the visibility.”
Additionally, Peakflo was able to integrate its chatbot functionality within its product with HubSpot. This helped them connect with their customers more efficiently in real-time.“Even the tickets received on emails were automatically assigned to respective teams, and everything seemed to be in place without much manual effort, thanks to HubSpot”, adds Aditya.
Since its implementation two years ago, Peaklo’s experience with HubSpot has been incredible compared to the tools they have used before. Aditya concludes, “HubSpot is a very good tool to use, even as a free plan for anyone who doesn’t wish to start with a paid plan. The free plan is just enough for them to test how good HubSpot can be and how useful it is for a startup of any capacity.”
The team also shared that when they were using separate marketing tools and sales CRMs, each team had to download data on spreadsheets to share with the other teams, which meant that none of the teams were able to capture data in real-time. HubSpot helped Peakflo streamline and automate these operations effortlessly on a single dashboard, which enabled them to improve their overall customer experience.
Aditya and his team rated HubSpot a 9 out of 10 on the NPS scale.
Table of Contents Table of Contents
- [Scaling up with the right platform](https://www.hubspot.com#scaling-up-with-the-right-platform)
- [Frictionless handoff between teams](https://www.hubspot.com#frictionless-handoff-between-teams)
- [Content optimisation with Service Hub](https://www.hubspot.com#content-optimisation-with-service-hub)
- [Flawless collaboration](https://www.hubspot.com#flawless-collaboration)
Previous Next
- > What we really find value in is the seamless handoff of leads and information between the marketing and sales teams. It helps the sales team contextualise the information to convert a lead and then pass on additional information to the marketing team for further engagement.
Aditya
Regional Director of Business Development
[Grove HR](https://www.grovehr.com/)
[](https://www.grovehr.com/)
- > With HubSpot, we have been able to bring a multi-pronged approach to bolster our brand awareness and presence amongst key accounts and audience.
Aditya
Regional Director of Business Development
[Peakflo](https://peakflo.co/en/)
[](https://peakflo.co/en/)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- 25-200 employees
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
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### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
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### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
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### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent
- Software & Technology
- 25-200 employees
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent)
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### How Pingman Tools Turns Trial Users into Loyal Customers with HubSpot's Prospecting Agent
- Software & Technology
- 25-200 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/pingman)
- 
### How RevenueWell Books 40% More Meetings for Dental Practices with Prospecting Agent
- Software & Technology
- 25-200 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/revenuewell)
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