What is an ad headline?

An ad headline is a concise and attention-grabbing statement placed at the top of an advertisement. It is designed to capture the viewer's interest and draw them in, enticing them to read further or take action. The ad headline serves as the first impression and sets the tone for the entire ad. It should be compelling, clear, and relevant to the target audience. A well-crafted headline effectively communicates the unique selling point or value proposition of the product or service being advertised, compelling the reader to engage with the rest of the ad content.

What’s a best practice when writing a headline for a search ad?

When writing a headline for a search ad, a best practice is to be clear, compelling, and concise. Start by incorporating relevant keywords that align with your target audience's search queries. Grab their attention by addressing their pain points or offering a unique value proposition. Keep the headline concise, usually within the character limit, to ensure it displays fully in search results. Additionally, consider incorporating strong and persuasive language, such as action verbs or compelling adjectives, to entice users to click on your ad. Finally, test different variations of headlines to continuously refine and optimize your ad performance.

When is a headline followed by a subheadline in an advertisement?

A headline followed by a subheadline in an advertisement is commonly used when there is a need to provide additional information or context to support the message conveyed in the headline. The subheadline acts as a complement to the main headline, offering further details, value propositions, or clarifications about the product, service, or offer. It helps to expand on the headline's message and engage the audience, highlighting key benefits or unique selling points. This combination of headline and subheadline creates a cohesive and persuasive ad that captures attention and encourages further reading or action.

How many characters are in a Facebook ad headline, a Google ad headline and a LinkedIn ad headline?

A Facebook ad headline allows for a maximum of 25 characters, which includes spaces and punctuation. A Google ad headline allows for two headlines of up to 30 characters each, totaling 60 characters. LinkedIn ad headlines, on the other hand, can have up to 75 characters, including spaces and punctuation. It's important to make the most of the limited character count by crafting concise and impactful headlines that convey the key message effectively within the given platform's constraints.

What is the formula of effective landing page headlines?

There isn't a specific formula for landing page headlines that applies universally, as it depends on the goals and audience of each specific landing page. However, effective landing page headlines often follow a few key principles. Firstly, they should be clear and concise, immediately conveying the value proposition or benefits of the offering. Secondly, they should be compelling and attention-grabbing, encouraging visitors to stay and explore further. Including relevant keywords can also help with search engine optimization. Additionally, incorporating a sense of urgency or using action-oriented language can create a sense of immediate action. Successful landing page headlines ultimately focus on connecting with the target audience's needs, desires, and motivations to encourage them to take the desired action on the page.

What is Campaign Assistant?

Campaign Assistant is HubSpot's AI-powered tool that allows you to create landing page copy, marketing email copy, and ad copy for your next marketing campaign. You provide information about your campaign, choose a tone of voice that resonates with your brand, and select which type of asset you want to generate, and the tool will produce either a landing page, email, or ad.

Free AI Headline Generator for Ads and Landing Pages

HubSpot's ad headline generator input screen

Write engaging ad headlines with the power of AI

Stand out from the crowd with HubSpot’s Ad Headline Generator! While Google Ads places you at the forefront of potential customers' screens, captivating headlines are essential to capture interest, engage your audience, and drive conversions.

HubSpot’s AI-powered generator eliminates writer's block, slashing the time spent on revisions. Crafting persuasive headlines is as simple as inputting your ad's purpose, supplying relevant keywords, and selecting your desired tone of voice.

HubSpot's headline generator landing page headline preview screen

Craft captivating landing page headlines in minutes – and it's free!

It is not only for ads! Let HubSpot’s AI-powered Landing Page Headline Generator lighten your load. With customizable options, you can tailor headlines to match different campaigns or target audiences effortlessly.

Say goodbye to tedious tasks and hello to more time for growing your customer base.

What is a headline generator?

An AI headline generator is a powerful tool designed to assist marketers and advertisers in creating compelling headlines for various platforms, such as Google Ads and Facebook Ads or landing pages. Using advanced artificial intelligence algorithms, these headline generators analyze keywords, target audience demographics, and understand campaign objectives to generate catchy and relevant headlines that grab attention and drive engagement.

One of the key benefits of an AI headline generator is its ability to save time and effort by automating the headline creation process. With just a few clicks, marketers can access a vast library of headline suggestions tailored to their specific needs, eliminating the need for manual brainstorming and iteration.

How to use HubSpot’s Headline Generator Tool?

This tool streamlines headline creation, catering to individuals at all levels of digital marketing and copywriting expertise. Here’s how to get started:

Step 1: Sign up or log in

Begin by signing up or logging into Campaign Assistant’s Headline Generator through your HubSpot account. Once logged in, access the type of assets for which you’d like to generate a headline, available from your dashboard.

Step 2: Define the purpose of your ad or landing page

Clearly articulate the primary goal or objective of your ad or landing page, whether it's to boost brand awareness, drive sales, or increase website traffic. This clarity helps the AI grasp the context and intended outcome to generate the right headlines.

Step 3: Input relevant keywords

Select keywords closely tied to your product, service, or brand to effectively target your desired audience. These keywords should mirror terms your target audience commonly uses when searching for similar offerings. Precision and relevance in keyword selection are paramount for maximizing the impact of your Google ad.

For instance, if you operate a software company specializing in project management, suitable keywords might include “project management software” or “team collaboration tool”. Opting for industry-specific keywords enhances the likelihood of attracting professionals and organizations actively seeking your offerings.

Step 4: Choose a suitable tone

Ensure the tone of your headlines aligns with your brand's personality and resonates with your target audience. Whether it's professional, friendly, informative, or witty, select a tone consistent with your overall brand messaging to foster a stronger connection with your audience and amplify the ad’s effectiveness.

Step 5: Generate your headlines

Ad headlines generated by HubSpot's headline generator

Click the 'Generate Content”' button to prompt the AI to draft your headlines based on the provided details, then look at the preview in the bottom-right corner. This draft serves as the foundation for your final ad/landing page.

Step 6: Fine-tune and personalize

Review the AI-generated draft and make necessary adjustments to better reflect your brand's style and your audience's preferences. If the initial draft doesn't quite hit the mark, regenerate the content for an alternative approach. Continue refining until you're satisfied with the headlines.

Who can benefit from using a free AI headline generator for ads and landing pages?

Digital marketers

A free AI headline generator for ads and landing pages can benefit a wide range of individuals and businesses. Firstly, digital marketers and advertisers can leverage these tools to streamline their campaign creation process. By automating the generation of compelling headlines, marketers can save valuable time and resources while ensuring consistency and effectiveness across their advertising efforts. Additionally, copywriters and content creators can benefit from using AI headline generators to overcome writer's block and generate fresh, engaging headlines for various platforms. This allows them to focus on other aspects of content creation while still producing high-quality headlines that resonate with their target audience.

Small businesses and startups

Small businesses and startups with limited resources can also benefit greatly from using a free AI headline generator. With tight budgets and minimal manpower, these businesses often struggle to create attention-grabbing headlines that effectively communicate their message and attract customers. By utilizing AI-powered tools, small businesses can access professional-quality headlines without the need for expensive copywriting services or extensive marketing budgets. This levels the playing field and allows smaller enterprises to compete more effectively with larger competitors in the digital marketplace.

Entrepreneurs

Furthermore, individuals and entrepreneurs who are new to digital marketing or lack experience in copywriting can find tremendous value in using a free AI headline generator. These tools provide a user-friendly interface and intuitive features that make it easy for beginners to create compelling headlines for their ads and landing pages. By eliminating the need for advanced copywriting skills or extensive marketing knowledge, AI headline generators empower individuals to launch successful advertising campaigns and establish a strong online presence without a steep learning curve.

Tips for using HubSpot's AI Headline Generator

To make the most of the capabilities of the AI Headline Generator, it's crucial to use it strategically. Here are some valuable suggestions with examples to help you optimize the effectiveness of this tool:

Precision through specificity

By providing precise input, you empower the AI to craft highly targeted and relevant headlines for your products or services. For instance, if your business revolves around eco-friendly office supplies, instead of using generic terms like "office supplies," guide the AI with specific inputs such as "sustainable office stationery" or "eco-friendly office essentials." Witness the magic unfold as your headlines perfectly align with your offerings.

Defining audiences and goals

To make a lasting impact, it's vital to clearly define your target audience and the actions you want them to take. Imagine owning a stationery shop catering to environmentally conscious businesses. By outlining your key audience and setting a specific goal, like "Persuade eco-conscious businesses to embrace sustainable stationery products," the AI can generate headlines that speak directly to the target audience and compel action.

Experiment with different tones

Explore various tones for your headline copy. For instance, a professional and informative tone might work best for a B2B software company. However, if the same company targets startups or younger entrepreneurs, a more relaxed and engaging tone could yield better results. If your brand has a casual and youthful vibe, try a friendly and conversational tone.

Regular keyword updates

Stay up to date with keyword trends in your industry. If there's a rising trend, such as "remote work software" or "artificial intelligence" in the tech industry, updating your keywords to include these popular terms can make your headlines more relevant.

For example, a company selling health supplements might begin with keywords like "natural supplements" but can switch to "immune-boosting supplements" during times when health and immunity are significant public concerns.

Enhance your headlines with ease

Elevate your Ad success effortlessly using HubSpot's Free AI Headline Generator. Seamlessly create ads and landing pages headlines that deeply resonate with your audience. Start optimizing your campaigns today and witness the difference it can make.

An ad headline is a concise and attention-grabbing statement placed at the top of an advertisement. It is designed to capture the viewer's interest and draw them in, enticing them to read further or take action. The ad headline serves as the first impression and sets the tone for the entire ad. It should be compelling, clear, and relevant to the target audience. A well-crafted headline effectively communicates the unique selling point or value proposition of the product or service being advertised, compelling the reader to engage with the rest of the ad content.
When writing a headline for a search ad, a best practice is to be clear, compelling, and concise. Start by incorporating relevant keywords that align with your target audience's search queries. Grab their attention by addressing their pain points or offering a unique value proposition. Keep the headline concise, usually within the character limit, to ensure it displays fully in search results. Additionally, consider incorporating strong and persuasive language, such as action verbs or compelling adjectives, to entice users to click on your ad. Finally, test different variations of headlines to continuously refine and optimize your ad performance.
A headline followed by a subheadline in an advertisement is commonly used when there is a need to provide additional information or context to support the message conveyed in the headline. The subheadline acts as a complement to the main headline, offering further details, value propositions, or clarifications about the product, service, or offer. It helps to expand on the headline's message and engage the audience, highlighting key benefits or unique selling points. This combination of headline and subheadline creates a cohesive and persuasive ad that captures attention and encourages further reading or action.
A Facebook ad headline allows for a maximum of 25 characters, which includes spaces and punctuation. A Google ad headline allows for two headlines of up to 30 characters each, totaling 60 characters. LinkedIn ad headlines, on the other hand, can have up to 75 characters, including spaces and punctuation. It's important to make the most of the limited character count by crafting concise and impactful headlines that convey the key message effectively within the given platform's constraints.
There isn't a specific formula for landing page headlines that applies universally, as it depends on the goals and audience of each specific landing page. However, effective landing page headlines often follow a few key principles. Firstly, they should be clear and concise, immediately conveying the value proposition or benefits of the offering. Secondly, they should be compelling and attention-grabbing, encouraging visitors to stay and explore further. Including relevant keywords can also help with search engine optimization. Additionally, incorporating a sense of urgency or using action-oriented language can create a sense of immediate action. Successful landing page headlines ultimately focus on connecting with the target audience's needs, desires, and motivations to encourage them to take the desired action on the page.
Campaign Assistant is HubSpot's AI-powered tool that allows you to create landing page copy, marketing email copy, and ad copy for your next marketing campaign. You provide information about your campaign, choose a tone of voice that resonates with your brand, and select which type of asset you want to generate, and the tool will produce either a landing page, email, or ad.
You can start using Campaign Assistant in Public Beta by clicking the "Generate Headline" buttons on this page. You'll be directed to the tool from these buttons.

Once in the tool, you'll create a HubSpot account or login to your existing HubSpot account. This will allow you to utilize Campaign Assistant's AI.

Free AI Headline Generator

Write engaging ad headlines with the power of AI

Craft captivating landing page headlines in minutes – and it's free!

What is a headline generator?