Bitext
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Bitext Boosts Leads by 10X With HubSpot

Bitext develops the most accurate multilingual text analysis engines in the marketplace, and it has grown rapidly since its foundation in Spain in 2007. By 2016, it had already secured its first round of seed funding and opened an office in San Francisco. However, it needed to get more strategic about its marketing so that it could keep pace with its own success. Bitext hired a digital marketing specialist, and her first order of business was to sign up with HubSpot. Since then, the company has increased its website traffic by 7X and its leads by 10X. Bitext develops the most accurate multilingual text analysis engines in the marketplace, and it has grown rapidly since its foundation in Spain in 2007. By 2016, it had already secured its first round of seed funding and opened an office in San Francisco. However, it needed to get more strategic about its marketing so that it could keep pace with its own success. Bitext hired a digital marketing specialist, and her first order of business was to sign up with HubSpot. Since then, the company has increased its website traffic by 7X and its leads by 10X. Read more

7X increase in website traffic

10X increase in leads

A New Hire With Inbound in Mind

Despite its rapid growth, by 2016, Bitext still didn’t have a full-time marketer on staff. It was using an external consultant for ad-hoc work, but it realised that it should be doing more to capture and nurture its leads online. It hired Tita Risueño as its digital marketing strategist, and she formulated a plan to do just that.

“I wanted to harness the power of inbound marketing, and as a one-person department, I knew that the right automation software would be essential. I had used the HubSpot Marketing Platform in my previous role in a large company, so I already knew that it was easy to use but also powerful. When I was given the task of selecting a software solution, I knew that it was the one for me.”

Tita’s goal was to start personalising each lead’s experience, from their first touch with Bitext right through to marketing qualification.

“The HubSpot software had everything I needed under the one roof, along with the analytics I needed to measure the ROI of my work. Within two weeks of starting with Bitext, in 2016, we had signed on the dotted line.”

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About Bitext

Founded in 2007 in Spain, Bitext’s goal is to enhance the understanding between humans and machines. Its Deep Linguistics Analysis Platform supports 50 languages and its linguistic features help to enhance the performance of Machine Learning applications. Available as either a cloud-based platform or an on-premises installation, Bitext's solution allows multi-language content to be converted into actionable information in an economical way. The company counts some of the world’s most innovative companies as satisfied customers. Right now the company is focused on developing a NLP middleware to enhance the performance of bots making them understand better and answer accurately customers’ requests.

Industry: Business Services

Company Size: Mid-Market

Location: Iberia

Software: Marketing, Sales

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free

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