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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Connectd  # Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration Software & Technology 25-200 employees  - +98% increase in ROAS - 500 manual tasks saved per week - +5000 members gained Use Cases - Integrations - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Thanks in part to HubSpot’s LinkedIn ads integration, Connectd is fast achieving their big ambition: empowering the entrepreneurial ecosystem. Not only does the integration achieve astronomical ROAS but simultaneously slashes another important, finite resource at work: people’s time. ### About Company Founded in 2020, Connectd is designed to build relationships between founders, investors and advisors. In doing so, they make access to funding and talent more democratic. Connectd has grown from zero members to over 5,000 members worldwide.  ### Connection: the key to success We could all do with being a bit better connected.  Because when we connect better with each other, extraordinary things can happen.  These are the principles guiding Connectd. Their aim? To become the world’s most powerful startup ecosystem. The Connectd platform is designed to build rewarding connections. Between founders of companies, investors in such companies, and advisors. Connectd wants to make access to funding and talent ‘more democratic’ and help unlock strategic capital.  It’s a captivating model.  And a captivating model with clear appeal, too. They “have facilitated over 10,000 connections through the platform”- transforming lots of businesses through meaningful connections. Since officially launching in February 2020 Connectd has gone from having no members to over 5,000.  ### Saving precious commodities Yet scaling at such speed swallows resources.  Early on, the team at Connectd realised they needed a CRM that could cope with their meteoric rise - something that could help save valuable resources. They began using the HubSpot platform in the summer of 2021.  Why HubSpot? “What drew us to HubSpot was the integration capabilities,” explains Connectd’s COO, Claudia Stankler. “You can bring together various marketing, sales and customer service tools into one single platform. This means we can streamline workflows, eliminate data silos, and facilitate a more cohesive approach to help run our business as smoothly as possible.”  Since implementing HubSpot, it’s helped slash the things that count at work: time, money and brainpower. Meaning these resources can all be directed where it matters most - growing Connectd.  In fact, Claudia says that up to 500 manual tasks per week are saved by using the HubSpot platform. “For sure the data integration has been really powerful and has helped us save countless hours. You don’t need to be exporting the data and then re-running it through BI tools or data visualisers like Google Data Studio. The data is live: which allows us to make quicker decisions around the effectiveness of new campaigns.” HubSpot’s support system also shaves off valuable employee time: the academy, upskilling and live chat are all on hand to guide those unfamiliar with the platform. Meaning Connectd’s employees don’t have to be one-to-one trained to use it.  VP of Marketing, Oliver Tarpey, agrees that HubSpot is a huge time-saver. “Without HubSpot we would be looking at employing one extra person per year - at least. That’s how much time it saves us.”  ### Targeting tightly-defined personas Claudia, Oliver and the rest of the team know precisely who they need to be speaking to.  First there are the founders. Although the Connectd team say they are “business agnostic” when it comes to which startups come aboard, there is - as expected, perhaps, a quarter of the way through the 21st Century - a preponderance of tech companies.  Next, are the portfolio professionals. C-Suite roles from experienced professionals transitioning to portfolio careers who can serve as NEDs (non-executive directors) and board advisors. “There are a whole host of people who want to do less of a full-time job and would rather use what they have learned over a 20 or 30-year career in a portfolio career,” illustrates Oliver.  Finally, there are the investors. These investors, say the Connectd team, are varied: from angel investors, through to family operations and venture capital firms.  Appealing to these three groups takes targeting, nuances of language, and specific messaging. This is where the HubSpot LinkedIn ads integration really shines.  “The goal for us when running campaigns is to generate first in class lead to sale data, so we can optimize for conversion as opposed to CPC or CPL metrics,” says Oliver.  The Connectd team can get real-time data on what messaging works with who - everything we do is A/B tested within an inch of its life,’‘ says Oliver - and track the customer conversion journey from beginning to end.  “As a business we have a growing network, which means driving customers across a range of sectors. The ability to do this on LinkedIn and forecast the CPA (cost per acquisition) costs across each industry is incredibly valuable.” ### LinkedIn ads are crucial to scaling They say that knowledge is power.  But that’s only half the story. Knowledge is *potential*. It’s in applying that knowledge where the power lies - that’s when knowledge becomes truly potent.  So, would Connectd say that implementing LinkedIn ads - and applying the insights they’ve gained from it - has been key to their growth? “One hundred percent,” says Oliver. “Without LinkedIn ads our growth would be nowhere near as big. It definitely accounts for the biggest single share of our business.” As for deploying the LinkedIn ads integration, it was pretty much pain-free and the results came quickly. “The integration was fairly straightforward - using HubSpot guides and the dashboard,” says Oliver. “We started to see results around the two-month mark once we had initial data to analyse.” ### An astronomical increase in ROAS While the team agrees that CPL (cost per lead) and CPC (cost per click) have their merits, it’s the return on ad spend and the tracking of that that really engages them. For example, one specific campaign showed the CPC was in the top 15% of all the campaigns they ran.  At first glance, this sounds like a campaign to send to early retirement. But - well, there’s often a but. “Due to the integration,” explains Oliver, “we were able to quickly see how this particular campaign truly performed. It provided an ROAS (return on ad spend) in the top 5% of all campaigns” So, things are not always as they seem. Yes, the CPC was expensive. But a campaign providing a ROAS that outstrips 95% of other campaigns is worth its weight in gold. It’s insights like this that give real value to Connectd.  “The integration allows us to really focus on the campaigns that provide the highest ROAS and more effectively deploy our budget,” says Oliver.  Indeed, the Connectd team says that the LinkedIn ads integration saw the ROAS increase by 98% from 2022-2023. Impressive stuff, so what does the future hold for Claudia, Oliver and the rest of Connectd? ### Focussing on a better-connected future - worldwide “We’re aiming to be the default operating system and network for global empowerment and innovation,” says Claudia.   A bold ambition - but one you feel will be realised.  The first step is to branch out into the US. To take what they have learned in the UK and replicate it. So, will HubSpot’s integration be a part of that future? “Absolutely. Integrating HubSpot with LinkedIn ads enables us to empower the entrepreneurial ecosystem to make and manage meaningful connections in several ways,” explains Claudia.  “It allows for seamless data management, targeted advertising and improved lead generation. It will enable us to efficiently track and analyze LinkedIn ad performance within HubSpot - giving us data-driven decision-making. It helps us foster a cohesive approach. We can tailor our campaigns based on valuable insights and ultimately boost our global visibility and customer acquisition.” Table of Contents Table of Contents - [Connection: the key to success](https://www.hubspot.com#connection-the-key-to-success) - [Saving precious commodities](https://www.hubspot.com#saving-precious-commodities) - [Targeting tightly-defined personas](https://www.hubspot.com#targeting-tightly-defined-personas) - [LinkedIn ads are crucial to scaling](https://www.hubspot.com#linkedin-ads-are-crucial-to-scaling) - [An astronomical increase in ROAS](https://www.hubspot.com#an-astronomical-increase-in-roas) - [Focussing on a better-connected future - worldwide](https://www.hubspot.com#focussing-on-a-better-connected-future-worldwide)  > The data integration has been really powerful and has helped us save countless hours. HubSpot with LinkedIn ads enables us to empower the entrepreneurial ecosystem - allowing for seamless data management, targeted advertising and improved lead generation. Claudia Stankler Chief Operating Officer [Connectd](https://www.connectd.com/) [](https://www.connectd.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### How MasterMover drove 30% MQL to SQL conversion with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mastermover) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 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