2x Increase in Inbound Clients
40% Increase in Revenue in 1st Yr
2X Increase in Online Traffic in 2 Yrs
Prior to becoming a HubSpot Partner, DMA Solutions focused efforts on building online communities, measuring website analytics at a very high level, and developing creative assets such as websites, blogs and social content. It was very difficult for them to measure the effectiveness of these marketing efforts, and therefore next to impossible to show that these marketing activities contributed to sales.
In order to keep their presence in such a specialized market, and understanding their clients had similar challenges, DMA Solutions began aggressively researching online marketing. Believing in the inbound marketing approach, the company relied on the HubSpot blog and 100+ HubSpot eBooks to help find a solution to its marketing problems. DMA Solutions knew that partnering with HubSpot and fully adopting HubSpot’s inbound marketing software was necessary in order to measure its inbound marketing efforts, grow its client base, and address the unique challenges of its clients that come from being part of such a specialized industry.
DMA Solutions’ President and CEO, Dan’l Mackey Almy, says that becoming a HubSpot Partner marked a positive transition for the company. “The resources offered by the program helped train and evolve our thinking beyond ‘how’ we would approach inbound marketing. The resources talked about ‘why’, which was like turning on a light in a dark room.”
DMA Solutions uses HubSpot’s Analytics tools to qualify and quantify its marketing efforts. They also use smart lists to help nurture and close the leads that are consuming DMA Solutions’ marketing content. The HubSpot inbound marketing platform enables DMA Solutions to monitor the effectiveness of these marketing efforts, segment audiences, and organically grow its contact and client base.
DMA Solutions doesn’t only use HubSpot’s software for its own business, it also manages the software for a growing number of retainer clients. The agency often acts as a client’s social media and communications team, using HubSpot’s Social Media and SEO tools daily to identify areas of content that customers and communities want to know more about. HubSpot’s inbound marketing software allows DMA Solutions to help its clients surface, develop and deliver the content that’s most relevant to target audiences that will ultimately help increase consumption of fresh fruits and vegetables.
9.7x Increase in Traffic
267% Increase in Leads
56% Decrease in Time to Close Tickets
87% Increase in Customers
30% Increase in Turnover
1,000% Increase in Monthly Traffic
BBC Expands as a HubSpot Partner
First Diamond Partner in Australia
95% of Clients on Retainer