6.5 X Increase in Leads
61% increase in traffic
6.3X increase in marketing offers produced
As an industry leader for 30 years, a core goal of EnergyCAP's marketing team is to present the company as thought-leaders in the energy management field. They aim to convert web traffic into leads by publishing helpful online content and producing offers. They were generating a lot of great content, including case studies, eBooks and videos, but they were buried within their website and not performing well to generate leads.
Chris Heinz, VP of Marketing, wanted to improve their ability to create content and better convert visitors into leads but faced some executional roadblocks.
They were using Pardot to manage their marketing automation, MailChimp for some email campaigns, and HootSuite for social media managment. Using these disparate tools, they weren't able to easily tie together or measure their campaigns.
Although EnergyCAP was exercising an inbound marketing strategy, their marketing platform wasn't supporting their efforts. Chris saw this as a missed opportunity and began to evaluate other solutions. He sought a marketing platform that could support EnergyCAP's inbound strategy by providing all of the tools and reporting they needed in one place.
Chris wanted to find a platform that was both comprehensive and could grow with their company over time, so he turned to customer reviews and feedback. "We did research to better understand customer support of the two platforms. We did a search on Google for 'I Love Pardot' and then we searched 'I Love HubSpot.' We were blown-away with over 47,000 results, it was clear customers love HubSpot," says Chris.
Chris also attributes the sheer volume and quality of education content and resources that HubSpot produces to their decision to switch. "I felt like the level of innovation and thought-leadership at HubSpot was unparalleled and knew it would help take our marketing to the next level," says Chris.
He adds, "We were doing inbound marketing before, to a degree, but HubSpot had the inbound philosophy integrated directly into the software, which makes it not just theory but practice and has made us better marketers for it."
How .id Doubled New Revenue with HubSpot
1E Achieves A 2X Increase in Meetings
Growing with HubSpot
39x Increase in Leads
7x Increase in Website Traffic
Boxing Clever with HubSpot
87% Increase in Customers Yoy