Setting their systems up for success.
Greater Good Charities was founded in 2007. They are dedicated to protecting people, pets, and the planet. To date, they have given over $350 million in grants to over 5,000 nonprofit partners in 121 countries across the globe. In addition, they have 14 programs that they run and operate internally that work holistically towards their goal.
Like so many nonprofits, resources are always an issue for Greater Good Charities. They are focused on putting as much of every dollar that is donated to Greater Good Charities back into programs as possible to maximize impact.
Additionally, there aren’t a whole lot of powerful digital marketing tools that are built for the needs of nonprofits.
“A big challenge for us at Greater Good Charities was that we were using disparate systems that were either free or very inexpensive, that were cobbled together”, said Noah Horton, Chief Marketing Officer. “This created challenges both from our own internal workflows and in really understanding the impact of our marketing efforts in figuring out how we can analyze the data that comes back from a marketing campaign. We wanted to either move donors to the next stage in the pipeline or to better improve our performance the next go around.”
Enter HubSpot Solutions Partner, CauseMic. They help nonprofits make sense of technology and grow their audience in a compelling way.
CauseMic’s CEO Matt Scott introduced their collaboration with Greater Good Charities by stating “the partnership with Greater Good Charities started with the campaign, Stay Home and Foster, a solution to what was happening across the country, during COVID, when animal shelters were closing and pets were at risk of being euthanized. As we moved out of a crisis situation, we realized we had the opportunity to implement a technology solution that would allow Greater Good Charities to really personalize the engagement experience with their donors.”
The right tools to execute on a huge mission.
CauseMic knew HubSpot was the right solution. Greater Good Charities has a huge mission, and many different pathways for folks to find themselves in that mission. The reasons people support them are as divergent as the methods the organization uses to create positive social impact. HubSpot provided the perfect solution for Greater Goods to be able to reach their audiences in a unique and compelling way that really resonated with each and every one of the individuals.
“HubSpot has enabled Greater Good Charities to do something that most nonprofits only dream of, and that's to scale personalized engagement, to reach each and every supporter on the right channel with the right message at the right time”, said Matt. “This has allowed the organization to unlock more and more revenue towards program execution spanning support for communities affected by natural disasters to helping to prevent animal shelters from closing. HubSpot has made that possible because it's put in reach technology that would otherwise be unaffordable or difficult to maintain for most nonprofit organizations.”
“I think what's really game changing about HubSpot for nonprofits is this, it's easy to use and easy to maintain. It allows for an organization without a large technical staff, to reach each and every one of their supporters with the right message at the right time and on the right channel.” —Matt Scott, CEO, CauseMic
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