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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - HR Connect  # HR Connect halves time spent on building lists and sending emails, converting customers 25% faster Human Resources 25-200 employees  - 50% less time building lists and sending emails - 25% less time on leads, conversions and time through the funnel Use Cases - Sales and Marketing Alignment - Integrate Company Data - Create Content Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) - [](https://www.hubspot.com/products/crm/enterprise) ### Story Overview When HR Connect set out to revamp its marketing process, only one solution filled every need. With HubSpot, the company replaced several disjointed, outdated tools with an all-in-one customer platform. Today, teams spend 25-50% less time communicating with customers and strengthening relationships. ### About Company With more than 25 years at the forefront of HR and people services, HR Connect specialises in supporting the education and public sectors. The company is trusted by 1000+ UK customers — schools, academies, multi-academy trusts (MATs), local authorities and NHS trusts — to drive human resources strategy with a wide range of products and services. ### The Challenge ### No consistency or connections HR Connect has an extensive footprint in the UK. Yet after more than two decades of serving a wide range of education and public companies, the organisation still struggled to streamline sales and marketing. The sales team used one set of spreadsheets. Operational teams used another. And data was scattered across multiple brands using multiple systems. “From the marketing point of view it was very difficult,” says Marketing Manager Jon Raeside. “We didn’t have any kind of mailing lists — I had to wait for the operations team to send me an updated list of who our customers were.” At the same time, there was no consistency in communications. Because the team used different systems to deliver different messages, customers got a disjointed experience each time they heard about a maintenance update or product upgrade. Plus, a lack of reporting meant the team couldn’t see when or how customers were growing and changing. And none of it is integrated with the website. “Our website was very basic,” Jon says. “We had only 12 pages, and didn’t even have pages for products, which made sales very difficult. Our sales team couldn’t say things like ‘You want to know more about our employment check product? Go and have a look at the website.’ There was nothing there.” Needless to say, it was time for a change. So HR Connect set out to find a system capable of uniting all those processes into one cohesive customer experience. ### The Solution ### One integrated, easy-to-use platform When HR Connect’s marketing team set out to replace outdated tools, just one platform filled every need.  “Before going to our investment committee to request the funds to invest in a new solution, I have to be absolutely sure the technology will address our challenges,” Jon says. “HubSpot was one of the largest providers with CRM and CMS tools all integrated into one, and it tackled all of them.” The organisation moved to [Marketing Hub](https://www.hubspot.com/products/marketing) and [Sales Hub](https://www.hubspot.com/products/sales), and created a new robust website using [Content Hub](https://www.hubspot.com/products/conten). They haven’t looked back since.  Though Jon considered several other CRMs and CMS systems, the decision to adopt HubSpot was easy. The reason? It quickly became clear HubSpot’s Customer Platform would continue to grow and change alongside HR Connect. Throughout his research Jon was drawn to HubSpot’s transparency, exploring demo videos that provided depth and insight other vendors couldn’t match. He spent time in the [HubSpot Community](https://community.hubspot.com/) and [HubSpot Academy](https://academy.hubspot.com/), and watched YouTube videos from HubSpot evangelists. Everywhere he looked, there was more proof the platform is constantly adapting to customer needs as they evolve and change. “It’s not like I have to wait six months for something new to come out,” Jon says. “Even in the time I was researching, I was overwhelmed with how much change there was. I feel like I'm part of HubSpot's journey instead of just my own.” Of course, HubSpot’s product roadmap wasn’t the only consideration. HR Connect also needed a system that would be very easy to use. "I'm not an expert coder,” says Jon. “I'm not an expert developer. I just want to be able to point, click and it does what I need it to do. And I really got that sense from HubSpot." With HubSpot, everything is integrated. And updated. And working as it should — all without requiring HR Connect to lift a finger. Instead of using endless APIs, the team simply flips a switch to turn on native integrations. When it’s time for updates or fixes, HubSpot takes care of them behind the scenes. There’s no going back and forth with WordPress and no need to “mess with code.” Just one intuitive, easy-to-learn experience that frees HR Connect to focus on sales and marketing. “It’s literally point, click, change, and save,” Jon says. “I change the text and that's it, whereas with some other systems it's really convoluted. You either need to know HTML or it gets really complex — and I didn't want any of that." Plus, it makes regulatory compliance easy. “Because we’re owned by a public sector organisation, compliance and following GDPR policies is absolutely crucial,” Jon says. “We would not have been able to develop a website or move to a new CRM if it didn't follow GDPR policies. And with HubSpot’s Smart CRM, I have the security of knowing I’m not spamming or in breach of GDPR." HubSpot’s cookie policy is so compliant, he adds, that HR Connect’s IT team asked to speak to his account manager to learn how they did it. "It just shows that HubSpot really understands how legislation is important, and it's so easy," he says. It all came together in a way other platforms just couldn’t match.  ### Transformation ### Connecting with customers in half the time Switching to HubSpot turned out to be the start of a full-scale digital transformation at HR Connect. The sales team experienced major benefits from day one, before the deals section was even built out. They can now see which customers are visiting which pages, and get marketing metrics that hadn’t been available before.  Meanwhile, the marketing team replaced a cumbersome form-building process — the old mix of Google Forms and Microsoft Forms required a lot of exporting — with a new system that revolutionised the company’s renewal process. Now, requests are captured and shared instantaneously, allowing the sales team to follow up with quotes in real-time. And when it’s time to cleanse customer data, one click is all it takes to merge duplicate contacts and companies. It all resulted in massive time savings. “HubSpot’s Smart CRM halved the time it takes us to build lists and create and send emails,” says Jon. “The drag-and-drop experience is so easy, and I don’t have to constantly export into CVS and then re-import. And we can add more people to a pre-existing email list so I don’t have to create lots of clones, which has saved us so much time.” Meanwhile, the sales team spends 25% less time on conversions. Because everything’s integrated, leads now go straight into the sales funnel and are immediately actionable. And when someone has a question, sales reps can send them to detailed product pages. The process has been so transformative, the team quickly decided to upgrade their original subscriptions for enterprise-level features. With HubSpot, HR Connect is positioned to strengthen customer relationships for years to come.  Table of Contents Table of Contents - [The Challenge](https://www.hubspot.com#the-challenge) - [No consistency or connections](https://www.hubspot.com#no-consistency-or-connections) - [The Solution](https://www.hubspot.com#the-solution) - [One integrated, easy-to-use platform](https://www.hubspot.com#one-integrated-easy-to-use-platform) - [Transformation](https://www.hubspot.com#transformation) - [Connecting with customers in half the time](https://www.hubspot.com#connecting-with-customers-in-half-the-time)  > HubSpot’s Smart CRM halved the time it takes us to build lists and create and send emails. The drag-and-drop experience is so easy. It’s saved us so much time. Jon Raeside Marketing Manager [HR Connect](http://www.hrconnect.org.uk)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - 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25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/seedlegals) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express) -  ### Media Garcia closes 3X more deals with Commerce Hub - 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