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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - IGNITE National Case Study  # How IGNITE National Engages Millions with HubSpot Nonprofit 25-200 employees  - 6,500,000 people engaged - 50,000+ chatbot users Use Cases - Solutions Partner Implemented/Supported Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview As a fast-scaling national nonprofit, IGNITE National needed a fully integrated platform that would maximize a limited budget and allow a small, agile team to work together across platforms during one of the biggest political moments of our time. Find out how HubSpot helped IGNITE engage 6.5 million constituents across 25 different websites. ### About Company IGNITE is a movement of young women who are ready and eager to be the next generation of political leaders. ### __A Digital Transformation that Began with Marketing Hub__ IGNITE National’s digital transformation story echoes the needs of nearly every nonprofit today. As an agile team with a limited budget, IGNITE needed to take their disparate CMS and CRM systems and consolidate them into one integrated platform. A successful transition would mean improved efficiency and overall impact, made possible by streamlined automation and easy-to-use tools. Over the last three years, IGNITE’s digital platform has improved in every way possible. In partnership with Digital Impact, IGNITE has implemented Marketing Hub, Sales Hub, and CMS Hub, and the team is in the process of adding in Service Hub and exploring Operations Hub.  IGNITE got started right away with Marketing Hub. With a quick setup, the team was up and running within a few weeks, building campaigns, email automations and workflows, and landing pages with clarity and ease. While IGNITE’s engagement teams kept the organization’s external work moving, behind the scenes, Digital Impact continued the digital transformation with migrations away from outdated external systems. Thanks to this powerful partnership between IGNITE and Digital Impact, what followed in the months and years to come is what nonprofit dreams are made of. What began with one program in California with approximately 12 participants is now a fully supported program in close to 40 states, operating on college campuses from coast to coast, and looking to work with approximately 20,000 young women this year. ### __6.5 Million People, 25 Websites, and One Amazing Chatbot__ Leveraging Marketing Hub and Sales Hub, IGNITE executed its most successful campaign of all time: IGNITE the Vote. During the 2020 election, the organization’s small marketing team reached out to more than 60 different social influencers on Instagram and engaged them with clear messaging, audience targets, and CTAs. Over the course of 7 months, IGNITE engaged millions of different audience members and drove them to a custom ChatBot—SophiaBot—built using HubSpot.  Thanks to HubSpot’s existing ChatBot functionality, Digital Impact and IGNITE were able to build out SophiaBot with extraordinary complexity. The bot was designed to help individuals navigate registering to vote, where to vote, rules about voting in person versus by mail across every single state in the United States. Ultimately, IGNITE the Vote reached 6.5 million people, with SophiaBot engaging more than 50,000 on 25 different websites. An incredible feat, if we do say so ourselves!    ### __A Hub For Every Occasion: Marketing, Fundraising, and Constituent Management__ IGNITE the Vote was certainly an extraordinary campaign during an extraordinary time—and we’re so glad HubSpot could help when it mattered most. But that single campaign is only part of IGNITE National’s story with HubSpot. Over the last three years, the organization has migrated all of its legacy platforms and systems to HubSpot. The entire time, the team has continued its critical work without missing a beat, integrating new Hubs with intention and excitement. > "The campaign had so many pieces—influencers, ambassadors, advertising, and events. HubSpot made it seamless to manage all of that." The key to this transformational success according to Digital Impact? First, understanding the tools available to nonprofits, especially the power that HubSpot can provide and all of the disparate systems it is capable of replacing. Then, understanding the data, and finally, understanding what was important from an organizational perspective. Once the mapping and strategy were in place, moving away from legacy systems was a breeze. HubSpot’s native-built integrations with platforms like Salesforce made migrations especially easy, alongside temporary syncs made possible by Zapier and HubSpot’s DataSync tool. Ultimately, IGNITE National is nearly finished with its HubSpot transformation. They have successfully been able to implement Marketing Hub with nonprofits to communicate to their constituents and their participants as well as Sales Hub for fundraising. Together, the tools have transformed the way development teams think about fundraising and securing and recurring monthly donors. Since their transition, IGNITE has hired a database manager—which speaks to how much value they’ve gotten from HubSpot during such a short time period. Their team members have joined a number of HubSpot groups on Facebook and LinkedIn to exchange ideas and troubleshoot questions.  As of today, the organization is on an ambitious growth trajectory. Under IGNITE’s current five-year strategic plan the team hopes to train 70,000 young women across the US each year- nearly 10x as many women as they reach today. The organization wants to accelerate a nationwide culture shift that builds the belief in young women, that they are powerful, that they can be political leaders, and that they are needed at the decision-making table. And HubSpot will be vital in reaching these numbers of young people. IGNITE’s message to other nonprofits looking to re-imagine their digital platforms? Make the time investment: It’s the most important investment that you can make. And, if you're ready to make that time investment into transforming your technology needs and your technology strategy, look at HubSpot. ## Grow Better with HubSpot for Nonprofits HubSpot partners with 3,500+ nonprofits around the globe to scale meaningful change. Save 40% on the tool that scales your marketing, improves SEO, simplifies reporting, and engages core audiences—all in one place. [Learn More](https://www.hubspot.com/nonprofits).  Table of Contents Table of Contents - - [A Digital Transformation that Began with Marketing Hub](https://www.hubspot.com#a-digital-transformation-that-began-with-marketing-hub) - [6.5 Million People, 25 Websites, and One Amazing Chatbot](https://www.hubspot.com#65-million-people-25-websites-and-one-amazing-chatbot) - [A Hub For Every Occasion: Marketing, Fundraising, and Constituent Management](https://www.hubspot.com#a-hub-for-every-occasion-marketing-fundraising-and-constituent-management) - [Grow Better with HubSpot for Nonprofits](https://www.hubspot.com#grow-better-with-hubspot-for-nonprofits)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) - 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25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 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