34% Increase in Sqls
50% increase in close rate by combining Marketing and Sales Hub
~$5,000 increase in agency MRR by adding Sales Hub to a client
Square 2 Marketing became a HubSpot partner in 2009. Since joining the program, Square 2 Marketing has approached service expansion by identifying their current Marketing Hub clients who show interest in a growth mindset. In order to expand into sales services, they look for the following client psychographics:
After approaching a marketing client who aligns with the above psychographics, they then move the conversation to revenue cycle. This ensures that there is a regular conversation cadence about how Square 2 Marketing’s marketing initiatives translate into revenue growth on the sales side.
From there, they begin sharing metrics associated with revenue with their clients. This gives them the opportunity to show the growth of leads and the lack of translation from lead to revenue. They also share sales-related content that appeals to their marketing clients to help drive the continued conversation around connecting the dots.
Once Square 2 Marketing connects the dots between marketing efforts and sales revenue, their clients quickly see the need for both products. To accomplish this, Square 2 Marketing begins a series of steps to ensure their clients are successful and grow better:
By focusing on the sales process, revenue and bridging sales and marketing, Square 2 Marketing is able to expand the services offered to their clients. These services include sales process redesign, content creation, template creation, sales training, CRM implementation, and analytical reporting. Using HubSpot CRM, HubSpot Marketing Hub and HubSpot Sales Hub, they solve for the customer and produce better results.
9.7x Increase in Traffic
267% Increase in Leads
56% Decrease in Time to Close Tickets
87% Increase in Customers
30% Increase in Turnover
1,000% Increase in Monthly Traffic
BBC Expands as a HubSpot Partner
First Diamond Partner in Australia
95% of Clients on Retainer