HubSpot Customer Spotlight: Bitdefender

Bitdefender is a global leader of IT security with over 500 million users worldwide. They were searching for an innovative marketing approach to help scale their business when they discovered HubSpot and inbound marketing. Bitdefender have been happy HubSpot customers since 2014.

About Bitdefender

Bitdefender is the most successful Romanian IT company and a leading technology player in the global software security market. The company is developing and supporting a broad range of IT security products and services for both consumer and enterprise markets in over 100 countries worldwide. Bitdefender is headquartered in Bucharest, Romania.

Discovering INBOUND

Andreea Zamfirescu, Enterprise Inbound Marketing Manager at Bitdefender, discovered HubSpot through a search for best marketing conferences - for which INBOUND ranked #1. 

Andreea attended INBOUND 2013 and was convinced that inbound marketing would be the perfect marketing solution to support Bitdefender’s ambitious growth goals. She pitched the idea to her executive team, who agreed and decided to introduce HubSpot’s marketing platform in order to increase sales.

Since adopting HubSpot, Bitdefender has increased leads by over 50% and raised awareness of their brand.

Andreea says, “HubSpot is a very easy to use platform and it delivers what it promises but most importantly, I’d recommend HubSpot because of the support offered.”


"HubSpot is a very easy to use platform and it delivers what it promises but most importantly, I’d recommend HubSpot because of the support offered."

Andreea Zamfirescu

Enterprise Inbound Marketing Manager


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