Cadalyst struggled to meet the growing lead generation demands of their customer base, who were becoming increasingly sophisticated in their own content marketing and lead generation initiatives. They felt pressure to deliver more leads at a higher higher cost per lead while increasing the overall lifetime value of their audience database. Poor integration and audience data stretched across multiple platforms, required a lot of time to analyze, and often required outsourced resources. At the end of the day, Cadalyst wanted a clearer picture of their audience to improve lead quality and increase revenue.
increase CPLs in nine months
lead gen revenue in 2013
net new SMB customers via inbound marketing
Cadalyst is the most complete source of essential information about computer-aided design and related software and hardware technologies for the fields of AEC, manufacturing, and GIS. The Cadalyst portfolio offers total market access in a variety of media including a print magazine, online publication, as well as weekly and monthly newsletters.
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