ClearRisk was able to capture leads through Landing Pages, but had no actual lead intelligence to attach to these people. In order to create Landing Pages that would even pass information to their CRM, they had to pull developers away from important tasks. There had to be a more efficient way to capture, track, and nurture leads.
increase in leads
increase in sales
increase in web traffic
- Chris Gardner, VP Marketing ClearRisk
ClearRisk Inc. is an online provider of risk management solutions. ClearRisk has representatives and partners throughout Canada, the United States, and Europe (UK). ClearRisk’s solutions are built for insurance brokers, medium-sized organizations, and professional risk managers that are looking for an easy and affordable way to manage risk. ClearRisk Inc. is dedicated to providing solutions that help the mid-market to reduce insurance premiums, claims, downtime, and other risk related costs. Whether it is a medium-sized business, a not for profit or a public sector organization, their goal is to be the first place you think of when you’re looking for easy and accessible solutions, and the only place to look to for risk management help.
ClearRisk was unable to track lead and prospect activity. They had no way of knowing what they looked at or what they were interested in when they came to their site. Because of this, ClearRisk was unable to nurture potential customers effectively.
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