DMA Solutions is a leading marketing agency in the fresh produce industry, working with clients to achieve business and marketing goals with measurable strategies. In 2012, DMA Solutions’ President and CEO, Dan’l Mackey Almy, sought a solution to measure marketing efforts, transform DMA Solutions’ business, and improve the ability of clients to be effective food marketers.
Increase in Inbound Client Base in 1st Yr
Increase in Revenue in 1st Yr
Increase in Online Traffic in 2 Yrs
DMA Solutions, Inc. is a leading marketing agency in the fresh produce industry on a mission to inspire consumption of fresh fruits and vegetables one creative idea at a time. DMA solves marketing problems and works to help clients achieve their goals with measurable strategies that reach both consumer and trade audiences. With a successful track record in fresh produce marketing, DMA provides a full spectrum of marketing services with quantifiable results to fit each of their client’s individual needs.
Prior to becoming a HubSpot Partner, DMA Solutions focused efforts on building online communities, measuring website analytics at a very high level, and developing creative assets such as websites, blogs and social content. It was very difficult for them to measure the effectiveness of these marketing efforts, and therefore next to impossible to show that these marketing activities contributed to sales.
In order to keep their presence in such a specialized market, and understanding their clients had similar challenges, DMA Solutions began aggressively researching online marketing. Believing in the inbound marketing approach, the company relied on the HubSpot blog and 100+ HubSpot eBooks to help find a solution to its marketing problems. DMA Solutions knew that partnering with HubSpot and fully adopting HubSpot’s inbound marketing software was necessary in order to measure its inbound marketing efforts, grow its client base, and address the unique challenges of its clients that come from being part of such a specialized industry.
Dan'l Mackey Almy
President and CEO
DMA Solutions’ President and CEO, Dan’l Mackey Almy, says that becoming a HubSpot Partner marked a positive transition for the company. “The resources offered by the program helped train and evolve our thinking beyond ‘how’ we would approach inbound marketing. The resources talked about ‘why’, which was like turning on a light in a dark room.”
DMA Solutions uses HubSpot’s Analytics tools to qualify and quantify its marketing efforts. They also use smart lists to help nurture and close the leads that are consuming DMA Solutions’ marketing content. The HubSpot inbound marketing platform enables DMA Solutions to monitor the effectiveness of these marketing efforts, segment audiences, and organically grow its contact and client base.
DMA Solutions doesn’t only use HubSpot’s software for its own business, it also manages the software for a growing number of retainer clients. The agency often acts as a client’s social media and communications team, using HubSpot’s Social Media and SEO tools daily to identify areas of content that customers and communities want to know more about. HubSpot’s inbound marketing software allows DMA Solutions to help its clients surface, develop and deliver the content that’s most relevant to target audiences that will ultimately help increase consumption of fresh fruits and vegetables.
Dan'l Mackey Almy
President and CEO
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