Hy-Line had been burned by previous uneffective and unsupportive marketing partnerships. They needed the ability to not only generate leads, but to track those people in order to gain enough intelligence to nurture them effectively into paying customers.
increase in number of special offers sold
conversion rates in marketing automation campaigns
Hy-Line Cruises is a family owned and operated ferry company with eight vessels for travel from Hyannis to Nantucket and Martha’s Vineyard, deep-sea fishing trips and sightseeing cruises.
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