In 2016, mental skills training company InnerDrive realised that its marketplace had changed. Lots of rival providers had emerged and cold calling clients was no longer as effective as it had been. Founder Edward Watson knew that harnessing the online audience would be key to the company’s success, and he chose the HubSpot software to make it happen. Since signing up, InnerDrive has increased its leads by 2X and boosted its revenue by 20%.
Increase in revenue
Increase in leads
Increase in website traffic
Founded in 2008, InnerDrive is a mental skills training company that helps people develop a growth mindset, improve their motivation and boost their confidence. It offers workshops, blogs and practical resources in the areas of performance psychology, sports psychology and neuroscience. InnerDrive started off working with elite athletes, including Premiership footballers and Olympians, but it has since expanded into schools and businesses. Last year, its coaches helped over 25,000 students, teachers and parents.
- Edward Watson
InnerDrive has completely changed the way it markets since signing up with HubSpot. Cold calling is a thing of the past; the company’s emphasis is now on establishing its expertise and proving that it understands its customers.
“Our new approach is paying dividends. Website visitors are up by 2X and our leads have increased by 2X too. As we only call warm prospects, we are closing more deals – our revenue has risen by 20%.”
Looking ahead, InnerDrive is on a mission to grow its business and increase its customer base.
“HubSpot is going to help us do it. From the support we get from our customer service manager to the software itself, it’s a great package. At the end of the day, it helps us generate more sales and succeed as a business.”
- Edward Watson
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