Chris Heiler, President and Founder of Landscape Leadership, was a green industry social media consultant and speaker who developed social media strategies and training programs for clients like landscaping and lawn care service companies and retailers such as garden centers. He was looking for a repeatable business strategy and technology to package his services and deliver them in a structured way that proved ROI. He found the solution in HubSpot's inbound marketing methodology and software, and decided to re-brand himself and his company as a green industry inbound marketing agency.
Increase in Monthly Traffic in 2 Yrs
Increase in Leads in 2 Yrs
Increase in Retainer Clients in 2 Yrs
Landscape Leadership is an inbound marketing agency for green industry companies offering website design and development, content marketing, search engine optimization services and social media management. They assist landscaping and lawn care companies across North America.
Chris Heiler, Landscape Leadership’s President and Founder, understood the value of top of the funnel marketing activities, so he focused initial marketing efforts on social media and blogging. But he was unable to measure the impact these marketing efforts had on Landscape Leadership’s bottom line because he was using many separate tools. He wanted all-in-one marketing software to help implement his strategy, track his marketing efforts, and prove ROI.
Heiler also saw an opportunity for his blogging and social media activities to fit into a greater inbound marketing strategy, but he did not know how to design his business around this strategy. Landscaping was Heiler’s background and expertise, but he did not know how to package his services in a way that would reliably grow his business.
Partnering with HubSpot offered a solution to both his inbound marketing software and business strategy needs.
President and Founder
HubSpot’s training has proved invaluable to Heiler, helping Landscape Leadership build not just a marketing process, but also a sales strategy to align with it. “I love HubSpot support. I love the fact they’re all real people. Easy to reach out to. Very accessible. No other companies give that kind of support,” says Heiler. As a HubSpot Partner, Landscape Leadership enjoys a full suite of training and one-on-one consulting with HubSpot’s inbound marketing specialists, including business plan advice.
Becoming a HubSpot Partner transformed Heiler’s business. Heiler has expanded his service offerings beyond social media and blogging to help clients implement a full inbound marketing strategy. Today, all of Landscape Leadership’s clients have a HubSpot license. And while some clients are hands-on with the software, Landscape Leadership typically manages everything. This new business model has helped Heiler to expand his retainer client base and reliably grow his business.
Further, since implementing HubSpot’s marketing software to run its own business, Landscape Leadership has better insight into its own marketing efforts. Heiler uses HubSpot’s Lead Management tools to efficiently manage his pipeline and HubSpot’s Analytics tools daily to understand how successful his marketing efforts are by channel, and where he should prioritize future efforts.
President and Founder
Landscape Leadership’s partnership with HubSpot has changed the way Landscape Leadership does business. Within the first two years, monthly traffic increased by 3X and leads increased by 2X. Most notably, however, is the fact that Landscape Leadership’s retainer client base increased by 10X.
In addition to his marketing and sales successes, Heiler is growing his team to scale with his expanding retainer client base. In the last year, he has hired 2 additional full-time employees and several freelancers. Heiler sees Landscape Leadership’s business transformation continuing. He plans to focus on maintaining a tight connection between marketing and sales, and keeping strategies aligned while the agency grows.
We're here to help. Call us and speak with an Inbound Marketing Specialist who will answer any questions you might have.
Give the HubSpot software a try by signing up for a 30-day free trial. You'll get a fully functional account. No credit card necessary.