Lynton Web's workload was highly variable. Some months would be heavy, others they'd be performing under-capacity. They also spent a lot of time educating their many customers who came to them with little-to-no marketing expertise. They needed a way to make their efforts both consistent, and more efficient.
increase in leads
increase in web traffic
increase in blog reach
Lynton Web Solutions is a full-service marketing agency based in Houston, TX. The company provides a range of services for marketers -- technology (CRM integration, eCommerce Integration), design (website design, landing page design, call to action design), and marketing (social media, content, email marketing).
Daniel Lynton started Lynton Web Solutions in 1999 and is now the company’s CEO. Early on Lynton was a one-man shop, focused on custom web development. Lynton's challenges at the beginning were similar to those many young marketing agencies face. For starters, the work load was highly variable. Some months he’d be overwhelmed with work for one client, then he’d finish the project and find himself under capacity for weeks. The firm also spent too much time educating and qualifying customers. Since his customers came to him with varied levels of marketing expertise, he often spent time educating them about marketing tactics and the value of his services.
Lynton Web's success in the HubSpot Service Marketplace didn't come overnight. The company's first step was to become a HubSpot customer. By setting up the software for their agency, taking the time to learn how to use it effectively for their business and embracing the inbound marketing methodology that goes hand-and-hand with the software,they established a foundation of expertise that later provided leverage in the services marketplace.
- Daniel Lynton, CEO Lynton Web Solutions
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