Red Points helps companies to defend against content piracy and product counterfeiting and by 2015, it was on a mission to widen its customer base. It knew that marketing would be the key to getting the traffic and leads it needed, but the point solutions it was using weren’t working well together. Its search for an all-in-one automation platform led it to HubSpot. Since signing up, Red Points has increased its web traffic by 4X and its leads by 3X.
Increase in leads
Leads generated each month
Increase in website traffic
Founded in 2011 in Barcelona, Red Points protects intellectual property and assets online. With its cutting-edge technology, it scans marketplaces, websites and social media to identify trademark and copyright infringements. The Red Points platform has site-specific removal tools to ensure that infringements are taken down. Red Points stands apart from its competitors as it uses machine-learning on its platform, allowing for ever-increasing efficiency at a cost effective fee. Red Points works with leading publishers, content owners, brands, consumer goods and sports companies across the world, and it is disrupting the IP protection industry.
Marc Gassó Busquets
Demand Generation Manager
Content Marketing Manager
Since partnering with HubSpot, Red Points has seen some tremendous results.
“In the past 12 months, our website traffic has increased by 4X, and our leads are up by over 3X. We’re growing exponentially, and generating 1,000 leads each month, that’s thanks to the HubSpot software.”
The company now gets 30% of its leads through inbound – it used to get close to none – and it ranks on the first page of Google for its main keywords.
“That’s huge for us, because we are competing against big companies that are well-established in the marketplace.”
“We have quite a long sales cycle, and our outbound leads don’t just say ‘yes’ right away. They are reading our content, registering for webinars – our inbound work is helping us to clinch more deals.”
Red Points is about to close a third round of investment, and its long-term goal is to become the ultimate resource for brand and trademark management.
“The HubSpot software has been a big part of our growth so far, and that’s not going to change. In fact, we plan to use it even more!”
- Marc Gassó Busquets
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