TradeGecko is an inventory management software platform for ecommerce and wholesalers. In June 2014, TradeGecko began using HubSpot after they decided they needed an all-in-one marketing solution. Unified technology would give them transparency in lead nurturing effectiveness and tools for in-house content creation. Since adopting HubSpot, TradeGecko has been able to pinpoint exactly which marketing activities have generated the most leads that closed into customers. This allows their marketing team to attribute lead volume to individual marketing channels like like email, referral traffic, paid advertisements or organic search. Cassy talks about the power of HubSpot for marketers, “I’d definitely recommend HubSpot to another company because it allows a regular marketer to do things you’d previously need developer with specialized knowledge to do.
TradeGecko is a cloud-based inventory management platform for retailers and wholesalers. Founded in New Zealand in 2012, the company has since moved its’ headquarters to Singapore to be incubated by Singapore’s premier technology accelerator, JFDI. TradeGecko serves a diverse global customer base from over 100 countries, that spans a wide array of industries from fashion to food & beverage producers.
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