Easy Initiative

Making HubSpot faster, lighter and easier to use.

Website

Easily create compelling experiences that convert with a brand-new editor.

INLINE EDITING

A true, full-screen WYSIWYG (What You See Is What You Get) experience. Create content, and make changes inline and see them reflected exactly the way you made them.

IMPROVE SEARCH RANKING

No plug-ins or add-ons, the HubSpot Website Platform has search engine optimization built right in. Get as-you-type instructions for how to improve your content for search.

MEASURE PERFORMANCE

Track the overall growth of your website, and see a breakdown of each page’s performance. Diagnose problem pages and get clear instructions on how to improve them for SEO.

INLINE EDITING

A true, full-screen WYSIWYG (What You See Is What You Get) experience. Create content, and make changes inline and see them reflected exactly the way you made them.

IMPROVE SEARCH RANKING

No plug-ins or add-ons, the HubSpot Website Platform has search engine optimization built right in. Get as-you-type instructions for how to improve your content for search.

MEASURE PERFORMANCE

Track the overall growth of your website, and see a breakdown of each page’s performance. Diagnose problem pages and get clear instructions on how to improve them for SEO.

LEARN MORE

Email

A brand-new editor designed to make creating emails fun again.

INLINE EDITING

A true, full-screen WYSIWYG (What You See Is What You Get) experience. Make your changes inline and see them reflected exactly the way you made them.

STEP BY STEP

Your editing experience is now broken down into smaller steps, so you can focus on the task at hand and make sure you don’t miss anything important.

FASTER LOADING TIMES

In addition to the redesign, we’ve also taken great pains to make the editor faster and lighter, so you’re not stuck wasting time waiting for it to refresh for each change you make.

INLINE EDITING

A true, full-screen WYSIWYG (What You See Is What You Get) experience. Make your changes inline and see them reflected exactly the way you made them.

STEP BY STEP

Your editing experience is now broken down into smaller steps, so you can focus on the task at hand and make sure you don’t miss anything important.

FASTER LOADING TIMES

In addition to the redesign, we’ve also taken great pains to make the editor faster and lighter, so you’re not stuck wasting time waiting for it to refresh for each change you make.

Landing Pages

Personalized experiences that convert with all-new HubSpot landing pages.

INLINE EDITING

A true, full-screen WSYIWYG (What You See Is What You Get) experience. Create content, and make changes inline and see them reflected exactly the way you made them.

ORGANIZE PAGES INTO FOLDERS

Easily keep track of all your landing pages by sorting them into folders. Drag-and-drop existing landing pages into folders right from the dashboard for easily organizing campaigns.

MEASURE PERFORMANCE

Track your highest converting landing pages from all-time, or just the past month. Drill-down into your most effective sources, contacts, customers, and more.

INLINE EDITING

A true, full-screen WYSIWYG (What You See Is What You Get) experience. Make your changes inline and see them reflected exactly the way you made them.

ORGANIZE PAGES INTO FOLDERS

Easily keep track of all your landing pages by sorting them into folders. Drag-and-drop existing landing pages into folders right from the dashboard for easily organizing campaigns.

MEASURE PERFORMANCE

Track your highest converting landing pages from all-time, or just the past month. Drill-down into your most effective sources, contacts, customers, and more.

Blog

All-new editor with distraction free writing

INLINE EDITING

The brand new inline editor truly brings a What You See Is What You Get (WYSIWYG) experience to blogging. Just start writing, and your content will display exactly how you created it.

DISTRACTION FREE WRITING

Enter blog zen mode and write your blog post in full-screen without any distractions. Retain your formatting of your content and easily preview and post.

PREVIEW ON ANY DEVICE

Making changes to your blog? No problem! Easily change the structure of your blog, without any code required, and see a preview of how it will look on any device.

INLINE EDITING

The brand new inline editor truly brings a What You See Is What You Get (WYSIWYG) experience to blogging. Just start writing, and your content will display exactly how you created it.

DISTRACTION FREE WRITING

Enter blog zen mode and write your blog post in full-screen without any distractions. Retain your formatting of your content and easily preview and post.

PREVIEW ON ANY DEVICE

Making changes to your blog? No problem! Easily change the structure of your blog, without any code required, and see a preview of how it will look on any device.

Lists

Faster lists, improved segmentation, and more context.

BUILD LISTS

Build powerful segments based on property, page view, email marketing, webinars, and more. Use these lists to send emails, personalize content, and power automation campaigns.

ADD COLUMNS

Get to know the contacts in your lists before you even run them. Add additional columns to your list preview to double check that you are gathering the right information about your contacts.

ANALYZE LISTS

Keep track of the changes in your lists to avoid database decay. See data on your segments like original source, current lifecycle stage, and geographical location to provide deeper insight.

BUILD LISTS

Build powerful segments based on property, page view, email marketing, webinars, and more. Use these lists to send emails, personalize content, and power automation campaigns.

ADD COLUMNS

Get to know the contacts in your lists before you even run them. Add additional columns to your list preview to double check that you are gathering the right information about your contacts.

ANALYZE LISTS

Keep track of the changes in your lists to avoid database decay. See data on your segments like original source, current lifecycle stage, and geographical location to provide deeper insight.

Contact Record

Providing more information in one interface.

CENTRALIZED

No more flipping back and forth between the Marketing Platform and CRM. Now all the information you need is accessible from both platforms.

LEAVE NOTES

Let your sales team view all the information they need about an individual. They can then leave notes about their interactions.

EXPLORE YOUR CONTACTS

Understand how your contacts are interacting with your company by seeing what lists they are part of and what workflows they are enrolled in.

CENTRALIZED

No more flipping back and forth between the Marketing Platform and CRM. Now all the information you need is accessible from both platforms.

LEAVE NOTES

Let your sales team view all the information they need about an individual. They can then leave notes about their interactions.

EXPLORE YOUR CONTACTS

Understand how your contacts are interacting with your company by seeing what lists they are part of and what workflows they are enrolled in.

Workflows

The segmentation power of lists, now available in workflows.

USE LIST CRITERIA

All the criteria from list segmentation available for your workflow starting conditions. Get rid of one-off lists cluttering your tool, and see all the logic right in your workflow.

BRANCHING LOGIC

The full power of list segmentation, also available to create if/then branching logic. Now you have all the branching possibilities your heart desires.

COMBINE AND/OR LOGIC

Use AND/OR logic to create sophisticated branches and starting conditions. Redesigned to make it easier to understand at a glance.

USE LIST CRITERIA

All the criteria from list segmentation available for your workflow starting conditions. Get rid of one-off lists cluttering your tool, and see all the logic right in your workflow.

COMPLEX BRANCHING LOGIC

The full power of list segmentation, also available to create if/then branching logic. Now you have all the branching possibilities your heart desires.

COMBINE AND/OR LOGIC

Use AND/OR logic to create sophisticated branches and starting conditions. Redesigned to make it easier to understand at a glance.

Prospects

Changes that make it easier for your sales team to get started prospecting.

NEW INTERFACE

Get to know the new and improved Prospects interface in the CRM. See how quickly you can get started with the new views, filters, and search.

FILTER PROSPECTS

Get snapshots of prospects that are the most important to your company. Filter criteria based on sales rep, geography, team, and more.

SAVE VIEWS

After you filter, save the views that are the most important to you. Quickly access information on prospects by sales rep, region in the country, or industry.

NEW INTERFACE

Get to know the new and improved Prospects interface in the CRM. See how quickly you can get started with the new views, filters, and search.

FILTER PROSPECTS

Get snapshots of prospects that are the most important to your company. Filter criteria based on sales rep, geography, team, and more.

SAVE VIEWS

After you filter, save the views that are the most important to you. Quickly access information on prospects by sales rep, region in the country, or industry.