The HubSpot connector for Claude is available on web, mobile, and desktop versions of Claude.
Tell us about your experience using our feedback form.
Get started in minutes with no complex setup—AI should be easy to use and trust, with secure, permission-based access that ensures users only see what they're authorized to view.*
With the new connector, you can bring your HubSpot context into Claude to get personalized AI insights, visualize them through charts and graphs, and then take action inside HubSpot.
Explore our prompt library.
Ensure your Super Admin or a user with App Marketplace Permissions completes the HubSpot setup first. Once it’s enabled, others in your organization can connect by following the same steps.
Log into Claude, go to Settings, and select Connectors, then click Browse Connectors.
Under the Web Connectors tab, select HubSpot, and click Add to your team. Return to your Connectors settings and click on Your Connectors. Click Connect next to HubSpot.
You'll now be directed to the HubSpot portal selector, where you can select your preferred account and click Choose Account.
Just start a new chat and enable HubSpot as your data source under Search & Tools.
Spot email openers who skipped the click and spin up a pie chart for sharper follow-up segmentation.
Pull a quick summary of active deals (name, amount, stage) sorted by close date to sharpen weekly priorities.
Compare resolution strategies and outcomes across support channels to boost consistency and quality.
Surface open tickets, ranked by priority and creation date, to streamline triage.
Find extended use cases, answers to frequently asked questions, and general information quickly about the HubSpot connector for Claude on our knowledge base.
*The HubSpot connector for Claude will be available to all HubSpot customers across all tiers who have a paid Anthropic subscription (Pro, Max, Team, or Enterprise).
All functionality in Claude is subject to HubSpot’s API usage limits and guidelines.
Anthropic does not use the data you share through HubSpot to train its models except in certain instances, like when a customer chooses to provide feedback or opts into training. Please refer to the terms (consumer & commercial) in your specific Anthropic plan.
To better understand their data practices—including whether and how long data is retained—we recommend visiting Anthropic’s Trust Center.
Additional information regarding Individual, Team, and Enterprise plans is here. Like all third party tooling, you should carefully evaluate the benefits and risk of use.
The HubSpot connector for Claude does not provide access to custom Sensitive Data Properties, including Personal Health Information and other forms of Highly Sensitive Data. It has read-only access to standard records such as contacts, companies, deals, tickets, users, line items, quotes, invoices, orders, carts, products, subscriptions, object lists, and their associations.
The HubSpot connector for Claude brings your CRM context into Claude for personalized AI insights that drive better action back in HubSpot. Available on web, desktop, and mobile versions of Claude, the connector provides read-only access to your CRM data — including contacts, companies, deals, tickets, and now users, line items, quotes, invoices, orders, carts, products, subscriptions, and object lists. Teams can ask questions in plain language, generate visualizations like charts and graphs, and take action on insights directly in HubSpot.
The HubSpot connector enables Claude to analyze your CRM data and surface actionable insights through natural conversation.
For example, marketing teams can ask how much time HubSpot contacts spent in each lifecycle stage last quarter, while customer success teams can compare resolution approaches and outcomes across support channels to improve consistency and quality. Claude's reasoning capabilities help you uncover patterns and trends that might not be immediately obvious in your data.
The HubSpot connector for Claude can help you plan more effective campaigns by analyzing your existing customer data for messaging insights.
You can ask Claude to identify which types of content perform best with different customer segments, analyze successful deal patterns to understand what messaging resonates, or examine customer feedback to refine your value propositions. Claude can then help you develop data-driven messaging strategies based on real customer interactions and insights, rather than assumptions.
Loop Marketing is HubSpot's framework for growth in the AI era that operates in four dynamic stages: Express (define your brand identity), Tailor (personalize your message), Amplify (diversify channels), and Evolve (optimize in real-time).
The HubSpot connector for Claude supports Loop Marketing by leveraging Claude's advanced reasoning capabilities to unlock deeper customer insights. Claude is designed to reason through complex questions and deliver thoughtful, conversational answers, helping you analyze customer patterns for brand expression, understand behavioral signals for messaging personalization, and identify optimization opportunities across channels. This connector enables you to get actionable insights from your CRM data, helping you make informed decisions throughout each stage of the Loop.
For the latest setup steps and requirements, see our knowledge base article on connecting HubSpot with Claude.