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Introducing HubSpot’s EU Data Center

Everything you need to know about
HubSpot’s new EU Data Center.

As a company, HubSpot strives to solve for our customers in a global-first way. When it comes to data , we understand the increasing concerns regarding where it’s  hosted and stored -- particularly given the changing regulatory landscape in Europe, in addition to different cultural norms. 

In July 2021, we launched our first regional data centre in the European Union and all new HubSpot customers have been eligible to use the EU Data centre since that launch.

For existing customers, we are currently building functionality  to migrate their  data to HubSpot’s EU data centre as seamlessly as possible.

If you're a current HubSpot customer interested in migrating your data to the EU data centre, you can read more here and join this beta to sign up for a time to have your account data migrated.

Please note that transfers of HubSpot customer data from the EU to the US are still covered by the Standard Contractual Clauses in our Data Processing Agreement. You can learn more about this and how HubSpot is supporting customers by reading our Terms and Regional Data Hosting Policy.


Frequently Asked Questions

The HubSpot team is working with individual customers who are interested in migrating their data from the US data centre to the EU data centre. Reach out to your customer success manager to find out more information about eligibility.

HubSpot’s data migration tool works with all HubSpot products and includes historical data.

The primary benefits of migrating data for customers and partners are:

  • It will allow them to store data in the EU
  • It will improve latency and reliability for customers who are far from the US

Our European customers have been asking for regional data storage for a few years, and the importance of this has increased as regulations have changed. With a regulatory landscape that can change quickly and strong cultural norms around privacy, customers feel more stable with in-region data storage. Additionally, serving customers with data storage in their region improves both reliability and latency.

For many customers, not storing their data in the EU increases friction in their sales and partnership conversations. Our new EU Data Centre will allow these customers to reduce worry and cultural norms, and get back to focusing on their jobs.


Transfers of HubSpot customer data from the EU to the US are still covered by the SCCs in our Data Processing Agreement, regardless of what data centre a customer uses. Customers should work with their own Legal representatives to advise on their unique situation. Customers will see no change in their current product performance and will continue to have their data hosted in the US.

At present, we don’t have any immediate plans for additional data centres.

At present, we are unable to state whether or not we will have a data centre  in your location.

The decision as to whether or not you migrate your data to the EU data centre should be based on your own business objectives.

A full list of supporting technology can be viewed under Annex 3 of the HubSpot Data Processing Agreement.

The migration process is designed to be easy and self-service.

We will actively alert all customers that the migration is ready. You can check this page regularly for the latest updates and progress. However, when the migration is available to you, you will be notified.