HubSpot Platform Enablement Accreditation

About This Program

The HubSpot Platform Enablement Accreditation is a credential that validates the skills and strategic experience required to drive user adoption through delivering customized HubSpot training to large teams and facilitating change management.

In addition to product-specific knowledge, to earn this accreditation, you’ll need to prove your aptitude in providing strategic and operational guidance, data-driven decision making, training design and classroom management.

Eligible partners that have designed and built custom, multi-Hub solutions are encouraged to apply.

Which partners are eligible for this accreditation?

You can apply for this accreditation if you:

Are a Platinum, Diamond or Elite partner
Have delivered HubSpot CRM training within the last 12 months and have access to the documents, proposals, project plans, and resources leveraged
Have experience with delivering live instructor-led training (either in-person or virtual)
Have experience in customizing training scope, content and materials based on customer needs
Meet the HubSpot Academy certification prerequisites as outlined in the section below.

(See the full Accreditations Prerequisite Learning Path here.)

What are the benefits of earning this accreditation?

Improved recognition and discoverability in the Solutions Directory
Potential access to new program launches
Possible invitations to new product betas
Possible consideration for engagement with some of HubSpot’s largest and most complex deals

How It Works

To apply for this accreditation, partners should first verify that their organization has completed the prerequisite certifications (see below).

From there, the application process consists of two rounds:

Before applying, partners should verify that they have at least 3 certified users for each of the following certifications, selected from a team of no more than 5 people for each of the following certifications:

Marketing Hub Implementation
Sales Hub Implementation
Marketing Hub Software
Sales Hub Software
Service Hub Software
Platform Consulting
Data Integrations
Salesforce Integration
Objectives-Based Onboarding
HubSpot Reporting

In addition, partners should have at least one certified user for the HubSpot Trainer certification.

You can review the entire prerequisite list of certifications in the Accreditations Prerequisite Learning Path.

In this round, you’ll submit documents that demonstrate your ability to implement customized training and change management plans to large teams. This includes a training and change management plan outline and customized training materials.

Between Rounds One and Two: Your application will be reviewed by the HubSpot team to determine if you will move forward to Round Two. You will be notified by email of your application status and should also be able to check through your Submittable account.

In this round, you’ll participate in two roleplay exercises that will evaluate your ability to design and deliver training to an agency that is struggling to adopt HubSpot. You’ll make a video detailing your training and enablement plan and deliver a live training to HubSpot subject matter experts. You’ll also be asked to provide contact information for a referenceable client for whom you’ve implemented training and/or a change management plan. HubSpot will reach out to that client to solicit feedback about their experience with your organization. Please make sure to get the client’s permission.

After Round Two: Your application will be reviewed by the HubSpot team to determine if the accreditation will be awarded. You’ll be notified by email of your accreditation status and will be able to check via Submittable.

If you’re awarded the accreditation, you’ll be notified by email. You should then receive an “offboarding” email from the Accreditations team with next steps. You’ll also receive the The HubSpot Platform Enablement Accreditation designation in the Solutions Directory.

For more details about the prerequisites, application prompts, and required materials as it relates to applying to this accreditation, download and review the Preparation Guide.

How to Apply

Applications are Closed.

Application Window Opens August 5, 2024

(English)