HubSpot Solutions Partner Impact Awards

Participants: To qualify as a competition participant, a partner must have joined the HubSpot Solutions Partner Program before January 1, 2026 and still be active and in good standings in the program at the time that final awards are evaluated and have no pending escalations, have at least five reviews that were posted in 2025 published on the directory at the time that the final awards are evaluated, be of gold tier or higher at the time that the final awards are evaluated, and have at least $20k Managed MRR through all of 2025, and have at least 90% Customer Dollar Retention for 2025 overall.

Criteria: Once qualified, partners are ranked against one another using revenue retention metrics evaluated at the partner level. The partner from each region with the highest 2025 revenue retention of all of their sold and managed clients wins. Ties will be broken with the following criteria, in order: The partner with the largest number of customers (including both managed and sold) wins. The partner with the highest 2025 sold MRR (calculated in the same manner as the Partner of the Year award) wins.

Revenue Retention: Revenue Retention is a measure of how cross-sell, upgrades, downgrades, and cancellations compare to a partner’s install base of sold and managed clients: specifically, an annualized calculation of monthly net MRR changes for customers. The formula for Revenue Retention is (End-of-Month MRR/Beginning-of-Month MRR)^12, where the End-of-Month MRR doesn’t include any new clients from the month. 

Questions? If you have any questions, please contact your PDM.

Participants: To qualify as a competition participant, a partner must have joined the HubSpot Solutions Partner Program prior to January 1, 2026 and still be active and in good standings at the time the final awards are evaluated and have no pending escalations on channel clients.

Criteria: The partner from each region with the highest sum of sold MRR from eligible deals wins.

Eligible Deals: Deals for Subscription Services (as defined in the HSPPA) that closed in 2025, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Questions? If you have any questions, please contact your PDM.

Participants: To qualify as a competition participant, a partner must have joined the HubSpot Solutions Partner Program on or after April 1, 2024 and before January 1, 2026 and still be active and in good standings at the time that final awards are evaluated and have no pending escalations on channel clients.

Criteria: The partner from each region with the highest sum of sold MRR from eligible deals wins.

Eligible Deals: Deals for Subscription Services (as defined in the HSPPA) that closed in 2025, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Questions? If you have any questions, please contact your PDM.

Participants

To qualify as a competition participant, a partner must:

• Have joined the HubSpot Solutions Partner Program before January 1, 2026.
• Be active and in good standing with the program at the time that final awards are evaluated and have no pending escalations on channel clients.
• Have a tier of gold or higher at the time the awards are evaluated.
• Have at least 5 reviews there were posted in 2025 published on the directory at the time that the final awards are evaluated.

Criteria

There are two special criteria for ranking the Global Partner of the Year award:

• At least $20k Managed MRR for all of 2025.
• At least 110% Revenue Retention for 2025 overall.
• At least 85% Customer Dollar Retention for 2025 overall.

The partner who meets these criteria and has the highest sum of sold MRR from eligible deals wins.

Eligible MRR categories

Leaderboard: Partners are allocated into one worldwide leaderboard, regardless of their location or the location of their PDM.

NOTE: DIFM deals are not counted towards this.

Questions? If you have any questions, please contact your PDM.