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HubSpot Solutions Partner Impact Awards

Note: The 2025 Performance standings are not final. Winners will be announced in Q1 of 2026.

Customer First

Participants: To qualify as a competition participant, a partner must have joined the HubSpot Solutions Partner Program before January 1, 2026 and still be active and in good standings in the program at the time that final awards are evaluated and have no pending escalations, have at least five reviews that were posted in 2025 published on the directory at the time that the final awards are evaluated, be of gold tier or higher at the time that the final awards are evaluated, and have at least $20k Managed MRR through all of 2025, and have at least 90% Customer Dollar Retention for 2025 overall.

Criteria: Once qualified, partners are ranked against one another using revenue retention metrics evaluated at the partner level. The partner from each region with the highest 2025 revenue retention of all of their sold and managed clients wins. Ties will be broken with the following criteria, in order: The partner with the largest number of customers (including both managed and sold) wins. The partner with the highest 2025 sold MRR (calculated in the same manner as the Partner of the Year award) wins.

Revenue Retention: Revenue Retention is a measure of how cross-sell, upgrades, downgrades, and cancellations compare to a partner’s install base of sold and managed clients: specifically, an annualized calculation of monthly net MRR changes for customers. The formula for Revenue Retention is (End-of-Month MRR/Beginning-of-Month MRR)^12, where the End-of-Month MRR doesn’t include any new clients from the month. 

Questions? If you have any questions, please contact your PDM.

Standings last updated October 2, 2025.
https://www.hubspot.com/impact-awards-terms-and-conditions
  1. Aamplify
  2. CogniOps
  3. g2m solutions
  4. Growth Fuel Consulting Pte. Ltd.
  5. Cracktroops
  6. Webguruz Technologies Pvt Ltd
  7. Social Garden
  8. RedPandas
  9. Concentrate Limited
  10. Growth Natives
  11. INBOUNDSYS WEBGALAXY PVT LTD
  12. Content Chemistry
  13. Neighbourhood
  14. Hype & Dexter
  15. Synx
  16. TRooInbound Pvt Ltd
  17. 100 inc.
  18. Modern Visual
  19. Engaging.io
  20. King Henry

Partner of the Year

Participants: To qualify as a competition participant, a partner must have joined the HubSpot Solutions Partner Program prior to January 1, 2026 and still be active and in good standings at the time the final awards are evaluated and have no pending escalations on channel clients.

Criteria: The partner from each region with the highest sum of sold MRR from eligible deals wins.

Eligible Deals: Deals for Subscription Services (as defined in the HSPPA) that closed in 2025, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Questions? If you have any questions, please contact your PDM.

Standings last updated October 2, 2025.
https://www.hubspot.com/impact-awards-terms-and-conditions
  1. Engaging.io
  2. Hype & Dexter
  3. ANICCA DIGITAL PTY LTD
  4. Kongo Industries
  5. 100 inc.
  6. Neighbourhood
  7. Hububble
  8. Concentrate Limited
  9. Recipe Marketing
  10. Scale Station Pty Ltd
  11. Synx
  12. Irayo Technologies Private Limited
  13. RedPandas
  14. ナウビレッジ株式会社
  15. Flipside Group Australia Pty Ltd
  16. 株式会社FLUED
  17. Zestly Digital
  18. Engaging Partners
  19. Boundary Solutions Private Limited
  20. Idea Science Pty Ltd

Rookie of the Year

Participants: To qualify as a competition participant, a partner must have joined the HubSpot Solutions Partner Program on or after April 1, 2024 and before January 1, 2026 and still be active and in good standings at the time that final awards are evaluated and have no pending escalations on channel clients.

Criteria: The partner from each region with the highest sum of sold MRR from eligible deals wins.

Eligible Deals: Deals for Subscription Services (as defined in the HSPPA) that closed in 2025, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Questions? If you have any questions, please contact your PDM.

Standings last updated October 2, 2025.
https://www.hubspot.com/impact-awards-terms-and-conditions
  1. ANICCA DIGITAL PTY LTD
  2. Zestly Digital
  3. Fractl Pty Ltd
  4. Cloudstaff Pty Ltd
  5. 株式会社オロ
  6. UpLaunch
  7. Consultex Global
  8. Newlaw.com
  9. Data Knowledge Management 
    Limited
  10. Webguruz Technologies Pvt Ltd
  11. KZN Digital
  12. Reload Media
  13. Equilibrium Digital Marketing Pty Ltd
  14. Red Yellow Blue
  15. Stratus Consulting Group
  16. King Henry
  17. GRO3
  18. Morgan & Payne Enterprises Pty. Ltd.
  19. RoundCircle Technologies PVT LTD
  20. Zippily

AI Excellence

Participants: 

To qualify as a competition participant, a partner must:

  • Have joined the HubSpot Solutions Partner Program before January 1, 2026.
  • Still be active and in good standing with the program when final awards are evaluated and have no pending escalations on channel clients.
  • Have a tier of gold or higher at the time the awards are evaluated.
  • Manage at least 25 portals throughout 2025.
  • Have a minimum GRR (Gross Revenue Retention) threshold of 85% for 2025 overall.

Criteria: Once qualified, partners' managed customer portals are ranked against one another using AI adoption metrics. The partner from each region with the highest percentage of AI Weekly Active Users (WAU) across all of their managed customer portals wins. Ties will be broken with the following criteria, in order:

  • The partner with the highest GRR.
  • The partner with the largest number of AI WAUs.

Questions? If you have any questions, please contact your PDM.

Standings last updated October 2, 2025.
https://www.hubspot.com/impact-awards-terms-and-conditions
  1. King Henry
  2. TransFunnel Consulting
  3. Search & Be Found
  4. Indicator
  5. MarkeStac Consulting Pvt. Ltd.
  6. TripleDart Digital
  7. 株式会社FLUED
  8. ON THE FUZE
  9. File Room Pty Ltd
  10. T&H Digital
  11. Webguruz Technologies Pvt Ltd
  12. Small Marketing Teams
  13. Mobileforce Software Inc
  14. Aamplify
  15. Boundary Solutions Private Limited
  16. TRooInbound Pvt Ltd
  17. INSIDEA, INC.
  18. Growtomation
  19. ANICCA DIGITAL PTY LTD
  20. upstream tech

Global Partner of the Year

Participants

To qualify as a competition participant, a partner must:

  • Have joined the HubSpot Solutions Partner Program before January 1, 2026.
  • Be active and in good standing with the program at the time that final awards are evaluated and have no pending escalations on channel clients.
  • Have a tier of gold or higher at the time the awards are evaluated.
  • Have at least 5 reviews there were posted in 2025 published on the directory at the time that the final awards are evaluated.

Criteria

There are two special criteria for ranking the Global Partner of the Year award:

  • At least $20k Managed MRR for all of 2025.
  • At least 110% Revenue Retention for 2025 overall.
  • At least 85% Customer Dollar Retention for 2025 overall.

The partner who meets these criteria and has the highest sum of sold MRR from eligible deals wins.

Eligible MRR categories

Deals for Subscription Services (as defined in the HSPPA) that closed in 2024, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible. Assisted (FKA DIFM) is excluded.

Leaderboard: Partners are allocated into one worldwide leaderboard, regardless of their location or the location of their PDM.

NOTE: DIFM deals are not counted towards this.

RANK PARTNER
1 Avidly
2 SmartBug Media
3 New Breed
4 Huble Digital Limited
5 Aptitude 8, LLC
6 markentive
7 Engaging.io
8 Hype & Dexter
9 BabelQuest Ltd
10 Periti Digital
11 Businessweb
12 HELION B2B
13 BBD Boom
14 Make the Grade
15 Systony BV -
16 Six & Flow Ltd
17 Webs Beheer BV
18 ProsperoHub
19 DIGITALISM
20 NexaCognition

Questions? If you have any questions, please contact your PDM.

Standings last updated October 2, 2025.
https://www.hubspot.com/impact-awards-terms-and-conditions