Before you launch a marketing campaign, you need to learn about your ideal customer. Creating personas is a helpful way to understand who your users are, what motivates them, and ultimately what they need. Once you have this information, you can create content that speaks directly to your best-fit future customers.
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Information to include in personas
When creating personas, there are a few key pieces of information that you'll want to include:
Let’s say you’re developing an app to help people budget their money. You have a free platform and a paid tier. A user persona can help you look at all users regardless of if they buy your paid tier or not, if they were the ones that decided to acquire it, no matter if it required payment or not.
Let’s say you’ve launched a website to help experienced professionals network and improve their career. Your business’s ideal customer is someone who could use peer advice and wants to hone their already great skills.
Description: John is a middle-aged man who owns his own business. He's looking for ways to improve his business, but doesn't have a lot of time to go to events, conferences, or network with others.
There are four main persona types that businesses need to take into account when optimizing their products and services: