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Find the latest announcements from HubSpot's Spring 2026 Spotlight.
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April 14, 2026

Spring 2026 Spotlight

Spotlight is HubSpot's product showcase that brings together our latest innovations from across the agentic customer platform. We launch it twice a year, in the Spring and in the Fall at UNBOUND, our industry event that welcomes over 13,000 attendees.

At Spring 2026 Spotlight, we're helping go-to-market teams build awareness, grow revenue and scale support. 

To do it, we're launching our new solution HubSpot AEO, powerful updates to Breeze Assistant for Loop Marketing, a completely rebuilt Prospecting Agent, as well as the all-new Smart Deal Progression, and enhancements to Customer Agent.

Press Releases

Read the Spring 2026 Spotlight press releases for an overview of all the announcements and a deep dive into HubSpot AEO.

Read the Spring 2026 Spotlight press release Read the HubSpot AEO press release

Featured products in Spring 2026 Spotlight

Learn more about the products we've launched to help go-to-market teams build awareness, grow revenue and scale support.
HubSpot Video

Hear from Duncan Lennox, Chief Product and Technology Officer at HubSpot

Duncan Lennox

Most AI tools have access to data. What they don't have is context. Context is much more complex. If data is what happened, context is why. It's deep knowledge of your customers, your market, and how your team works. That knowledge grows with every interaction, delivered with precision at the moment it's needed. Without it, AI gives you generic output. With it, you get real outcomes. And that's what we're building at HubSpot.

Duncan Lennox

Chief Product and Technology Officer

HubSpot

Build awareness

As buyers increasingly turn to AI tools to research products, marketers need to show up in the right places and run campaigns that reach the right people.
HubSpot Video

Build awareness with HubSpot AEO and Breeze Assistant for Loop Marketing

HubSpot AEO

HubSpot AEO is a new solution for answer engine optimization that helps marketers tap into that opportunity by understanding, tracking and optimizing how their business appears in answer engines like ChatGPT, Gemini and Perplexity. 

Yamini-Rangan-Headshot

How buyers search is fundamentally changing. They are asking questions in places like ChatGPT and Gemini, and the companies that show up in those answers are already winning. That's exactly why we've built HubSpot AEO: to help businesses improve their AI visibility, grow brand awareness, and ultimately drive more qualified leads.

Yamini Rangan

Chief Executive Officer

HubSpot

HubSpot Video

HubSpot AEO is HubSpot's new dedicated solution for answer engine optimization.

  • Since implementing HubSpot AEO Fresha’s visibility in AI search engines has increased significantly. We're now seeing more traffic than ever before.

    Elliott Braund

    VP Revenue Operations

    Fresha

  • With HubSpot’s AEO tools, Docebo gained clear visibility into how their brand shows up across AI search experiences and took action to improve it. As a result, they’re now leading their category in LLM visibility, with nearly 15% of their leads coming from AI sources—and growing.

    Valeriia Frolova

    Senior Data Scientist (SEO & AI)

    Docebo

Breeze Assistant for Loop Marketing

Breeze Assistant is now trained on Loop Marketing, HubSpot's playbook for how to market using AI. This means Breeze Assistant can help marketers define ideal customer profiles, build brand guides and create campaign briefs, all grounded in their actual HubSpot data. 

It's powerful to start with your own Loop Marketing campaign idea and pressure test it with Breeze Assistant. You get personalized recommendations for distribution channels and tactics that help you reach your ideal customers where they actually are.

Frank Acosta

Assistant Vice President, Digital Marketing Manager

Mercantile Bank

Grow revenue

Sales teams are spending too much time on research, admin and manual data entry. These updates give reps back the time needed to actually sell.
HubSpot Video

Grow revenue with Breeze Prospecting Agent

Prospecting Agent

Prospecting Agent now handles the full prospecting lifecycle, drawing from your full CRM history and intent signals at each stage.

  • After replacing sequences with Prospecting Agent for unbooked MQLs, we saw a 28% increase in total meetings booked. The results speak for themselves and we're just getting started.

    Jennifer Craig

    Senior Growth Systems Manager

    RevenueWell

  • In two weeks with Prospecting Agent, we booked a new discovery call and created a pipeline opportunity. With our old approach, that took two months. Our BDRs are doing real personalization now — not token swaps — and they're spending that saved research time prospecting more companies.

    Emily Davidson

    Director of Marketing

    Sandler

Smart Deal Progression

Unlike tools that stop at a summary, Smart Deal Progression acts like a rep’s second brain, writing follow-ups and suggesting updates that reflect the full account relationship, not just the last conversation.

HubSpot’s Smart Deal Progression has the potential to make a strong impact on our sales reps, especially when it comes to CRM data entry. Manually updating records is one of our biggest pain points today, so reducing that effort would be a meaningful improvement.

Jay Baumgardner

Marketing Manager & HubSpot CRM Admin

Clearwing

Scale support

Support teams are under pressure to do more with less. Customer Agent gives teams a lower-risk path to automation without sacrificing quality.
HubSpot Video

Scale support with Customer Agent

Customer Agent

Customer Agent now works with email. New capabilities give teams more control over how the agent behaves across every channel: granular guidelines for tone and style, channel-specific settings, reply recommendations for human review, multi-brand support, working hours, percentage rollouts, and deploy-via-workflows for targeting specific ticket types.

  • Customer Agent has had a significant impact on our support operations. The agent now resolves 70 to 80 percent of our email tickets, and our time to close has dropped from more than 16 hours to less than 10.

    Andre Thibault

    Director of Operations

    The Knowledge Society

  • HubSpot’s Customer Agent is now handling 91% of all initiated chats, with a 75% resolution rate. That means 9 out of 10 customer conversations are fully managed by HubSpot’s Customer Agent. It has effectively become our top-performing support representative—closing more tickets than anyone else on the team and delivering faster outcomes for customers.

    Petter Aspas

    Customer Success Manager

    Sticos

Spokespeople

Get to know the product leaders behind HubSpot's latest launches from the Spring 2026 Spotlight

  • Duncan Lennox

    Chief Product and Technology Officer

    Duncan Lennox is the chief product and technology officer at HubSpot, where he is responsible for the HubSpot product portfolio and leads Engineering, Product, UX, Next Bets, and IT & Security, in service of our mission to help millions of organizations grow.

    Prior to HubSpot, Duncan held multiple roles at Google and Amazon Web Services, most recently GM for the Applied AI team in Google Cloud, which builds conversational and agentic AI enterprise applications. Previous roles at Google included leading Ads Privacy and Safety, as well as Reliability Engineering for the largest consumer services in the world, including Search, Maps and Ads. At AWS, Duncan was the general manager for Elastic File System, an enterprise storage service. Duncan also spent two decades as the co-founder of two enterprise SaaS startups, where he held both CEO and CTO roles.

    He holds a bachelor’s degree in computer science and math from University College Dublin. Originally from Dublin, Ireland, Duncan lives in the San Francisco Bay Area with his wife, three daughters, and two dogs, Seamus and Reilly. He can often be found drinking Irish tea and talking endlessly about Star Trek or airplanes.

     

  • Kipp Bodnar

    Chief Marketing Officer

    Kipp Bodnar is the chief marketing officer of HubSpot, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products.

    Prior to his role as CMO, Kipp served as vice president of marketing at HubSpot, overseeing all demand generation activity worldwide, building out the EMEA and APAC marketing teams, and managing HubSpot’s field marketing, localization, strategic partnerships, and social media efforts.

    Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook. He is also the co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. Kipp is an industry-leading speaker and blogger and holds a BA in journalism from Marshall University.

  • Beeri Amiel

    Director of Product

    Beeri Amiel is the Director of Product at HubSpot, where he leads the Build Awareness product line spanning brand, media, and web — with a focus on answer engine optimization (AEO) and the intersection of AI and marketing. He co-founded XFunnel.ai, an AI search optimization platform acquired by HubSpot in Q4 2025, and is also co-founder of Continue AI. Throughout his career, he has led multiple growth teams, across marketing technology and AI.​​​​​​​​​​​​​​​​

     

  • George Davis

    Director of Product

    George Davis is the Director of Product for HubSpot's AI Platform team. Prior to its acquisition by HubSpot in 2025, he served as co-founder and CEO at Frame AI, a VC-backed AI platform that connected unstructured data to enterprise business processes. George's career has included building AI systems for automated trading, education, bioinformatics, and defense applications. He holds a PhD in Computer Science from Carnegie Mellon University.

About HubSpot

HubSpot (NYSE: HUBS) is the agentic customer platform that helps businesses like DoorDash, Reddit, Eventbrite, and Tumblr connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

Questions?

Reach out to the HubSpot communications team at media@hubspot.com.