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Report
Content Strategy, Social Media, Testing & Optimization, Email, SEO, Strategic Planning, Reporting Templates, Impact Storytelling, Cultivation & Retention, Fundraising, Membership, Cryptocurrency, Strategic Planning, Reporting TemplatesNonprofit Marketing + Fundraising Trends for 2022 Statistics, trends, and insights for nonprofit organizations in 2022.Report
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Kit
Testing & Optimization, Cultivation & Retention, Market Research, Platform DevelopmentThe Complete A/B Testing Kit Learn 10 guidelines for effective A/B testing, including what variables to test, how to run split tests for email, and effectively evaluate your testing results. This template can help you track, organize, and improve your tests.Kit
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Guide
Cultivation & Retention, Fundraising, MembershipManaging a Fundraising Campaign with HubSpot Learn to launch and manage fundraising campaigns through the HubSpot platform.Guide
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Guide
Content Strategy, SEO, Impact Storytelling, Strategic Planning, Platform DevelopmentNonprofit Guide for Redesigning Your Website Guidance + templates to simplify your next website redesign project.Guide
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Guide
Social Media, Branding, Impact Storytelling, Strategic PlanningHow Nonprofits Can Use TikTok for Growth Learn from case studies and first-hand examples of how nonprofit marketers are engaging on TikTok.Guide
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Guide
Branding, Content Strategy, Email, Google Ads, SEO, Social Media, Testing & Optimization, Impact Storytelling, Strategic PlanningThe Ultimate Guide to Nonprofit Content Marketing Nonprofits can and should engage in content marketing. It not only helps your organization achieve your education mission and get supporters—it also helps make the internet a better place to find information on important issues.Guide
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Report
Content Strategy, Social Media, Impact Storytelling, Strategic PlanningThe 2022 Social Media Trends Report Drive traffic in the new year with our latest social trends report, brought to you in partnership with Talkwalker.Report
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Guide
Branding, Content Strategy, Impact Storytelling, Strategic Planning, Market Research, Technical PlanningHow to Run a Landscape Analysis: A Marketer's Guide The most effective way to learn more about tactics in your industry is to do thorough market research. This guide will help you survey engagement strategies, understand your target audiences, and strengthen your fundraising strategy.Guide
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Guide
Branding, Content Strategy, Google Ads, SEO, Impact StorytellingDesigning Effective Google Ads Campaigns Google Ads is an effective way to drive qualified traffic, or good-fit audiences, to your nonprofit while they're searching for membership and opportunities like the ones your organization offers.Guide
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Template/Tool
Branding, Social Media, Cultivation & Retention, Fundraising, Membership, Strategic Planning, Market ResearchNonprofit Persona Templates Make your communications more compelling with these simple Persona templates. Organize your audience segments by needs, motivations, and behaviors, and begin to craft, not cobble, the member experience.Template/Tool
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Template/Tool
Content Strategy, SEO, Testing & Optimization, Cultivation & Retention, Technical Planning, Platform DevelopmentWebsite Grader Grade your website in seconds. Then learn how to improve it for free. Make a website that search engines love as much as your audiences and donors!Template/Tool
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Template/Tool
Content Strategy, Email, Cultivation & Retention, Fundraising, Membership, Impact Storytelling, Reporting Templates, Strategic PlanningMonthly Marketing Reporting Templates Excel, Powerpoint, and Google Drive Templates to make your monthly reporting faster and easier.Template/Tool
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Kit
Branding, Content Strategy, Email, Google Ads, SEO, Social Media, Testing & Optimization, Cultivation & Retention, Reporting Templates, Strategic Planning, Technical PlanningMarketing Strategy Templates and Guides Develop a strong marketing strategy with our DIY templates. Outline your organization's marketing strategy in one simple, coherent plan.Kit
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Course/Lesson
Content Strategy, SEO, Testing & Optimization, Cultivation & Retention, Technical Planning, Platform DevelopmentSEO Certification Course Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you'll learn all things SEO, including website optimization, link building, keyword research, and much more.Course/Lesson
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Template/Tool
Strategic Planning, Market Research, RFPs, Technical Planning, Platform DevelopmentUnique RFP (Request for Proposal) Templates Working on a project and need to outsource the work? Use an RFP to source multiple proposals so you can determine the best course of action. These templates will help you define your project and solicit clear responses.Template/Tool
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Guide
Branding, Content Strategy, Social Media, Fundraising, Membership, Impact Storytelling, Strategic PlanningHow to Use Instagram to Build Your Organization Learn how to get followers, build your audience, set goals, and cut through the noise on a platform with more than 400 million users and 80 million posts per day.Guide
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Template/Tool
Branding, Content Strategy, Fundraising, Membership, Impact Storytelling, Reporting Templates, Strategic Planning15 Free Infographic Templates in Powerpoint (+ 5 Bonus Illustrator Templates) Impress audiences and donors and tell a compelling story with data using these time-saving templates for nonprofits.Template/Tool
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Template/Tool
Content Strategy, SEO, Testing & Optimization, Cultivation & Retention, Technical Planning, Platform DevelopmentOn-Page SEO Template Organize on-page SEO strategy and coordinate pages and keywords more easily. Perfect your pages as a first-time or advanced user, and track your results all in one place.Template/Tool
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Course/Lesson
Email, Cultivation & Retention, Impact StorytellingEmail Marketing Course: Get Certified in Email Marketing Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.Course/Lesson
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Course/Lesson
Content Strategy, Technical Planning, Platform DevelopmentHTML and CSS for Marketers and Marketing Teams For teams that are strapped for time, these HTML and CSS basics can help you level up and streamline content production.Course/Lesson
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Guide
Branding, Content Strategy, Cultivation & Retention, Impact Storytelling, Strategic PlanningHow to Create Effective Brand Guidelines Nonprofits have many content needs, from board reports to volunteer recruitment to #GivingTuesday campaigns. Use this guide to unify your nonprofit brand across platforms and teams.Guide
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Content Strategy, Testing & Optimization, Cultivation & Retention, Fundraising, Technical Planning, Platform DevelopmentRunning Page Experiments in HubSpot Experimentation is one of the most important tools in a fundraising or marketing team's toolbox. Check out this 19-minute lesson to learn how to best leverage HubSpot's page experiments.Course/Lesson
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Course/Lesson
Branding, Content Strategy, Email, Google Ads, SEO, Social Media, Testing & Optimization, Fundraising, Membership, Impact Storytelling, Market Research, Platform DevelopmentDigital Marketing Certification Course: Get Certified in Digital Marketing This free course can help marketing managers and new content marketers broaden marketing skillsets and hone in on foundational tactics.Course/Lesson
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Guide
Branding, Content Strategy, Email, Google Ads, SEO, Social Media, Testing & Optimization, Fundraising, Membership, Impact Storytelling, Strategic PlanningHow to Create a Lean, Mean, Nonprofit Marketing Machine Every marketing team is challenged to do more with less — especially nonprofit organizations. Oftentimes, resources are tight, and teams are small. Sound like your organization? We can help.Guide
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Guide
Content Strategy, Cryptocurrency, Fundraising, Strategic PlanningCryptocurrency 101 Read all about cryptocurrency, its benefits and drawbacks, and how to use it for your organization.Guide
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Guide
Content Strategy, Email, Social Media, Cultivation & Retention, Fundraising, Membership, Strategic PlanningThe Ultimate Guide to Nonprofit Fundraising Learn about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy for your organization.Guide
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Guide
Email, Fundraising, MembershipEmail Nurturing for Membership Retention Find out how your nonprofit can stay connected with donors and bring in exciting new prospects through email marketing.Guide
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Guide
Content Strategy, SEO, Social Media, Cultivation & Retention, Impact Storytelling, Market ResearchWhat Your Nonprofit Can Do to Engage Millennials Millennials, or Gen Y, make up the largest generation in American history. In 5 years, this demographic will be spending $200 billion annually. Learn how nonprofits fit in.Guide
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Social Media, Fundraising, Impact StorytellingSocial Media Marketing Course: Get Certified in Social Media Strategy The newly updated Social Media Certification will help you shape the conversation around your organization, build loyalty, and attract new members.Course/Lesson
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