Make the Most of HubSpot with Free Nonprofit Resources

Everything you need, all in one place. Click on the categories below to filter resources by topic. Need something you don't see here? Let us know or ask the community.

Nonprofit Marketing + Fundraising Trends for 2022

Statistics, trends, and insights for nonprofit organizations in 2022.

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The Complete A/B Testing Kit

Learn 10 guidelines for effective A/B testing, including what variables to test, how to run split tests for email, and effectively evaluate your testing results. This template can help you track, organize, and improve your tests.

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How Nonprofits Can Use TikTok for Growth

Learn from case studies and first-hand examples of how nonprofit marketers are engaging on TikTok.

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The Ultimate Guide to Nonprofit Content Marketing

Nonprofits can and should engage in content marketing. It not only helps your organization achieve your education mission and get supporters—it also helps make the internet a better place to find information on important issues.

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The 2022 Social Media Trends Report

Drive traffic in the new year with our latest social trends report, brought to you in partnership with Talkwalker.

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How to Run a Landscape Analysis: A Marketer's Guide

The most effective way to learn more about tactics in your industry is to do thorough market research. This guide will help you survey engagement strategies, understand your target audiences, and strengthen your fundraising strategy.

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Designing Effective Google Ads Campaigns

Google Ads is an effective way to drive qualified traffic, or good-fit audiences, to your nonprofit while they're searching for membership and opportunities like the ones your organization offers.

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Nonprofit Persona Templates

Make your communications more compelling with these simple Persona templates. Organize your audience segments by needs, motivations, and behaviors, and begin to craft, not cobble, the member experience.

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Website Grader

Grade your website in seconds. Then learn how to improve it for free. Make a website that search engines love as much as your audiences and donors!

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Monthly Marketing Reporting Templates

Excel, Powerpoint, and Google Drive Templates to make your monthly reporting faster and easier.

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Marketing Strategy Templates and Guides

Develop a strong marketing strategy with our DIY templates. Outline your organization's marketing strategy in one simple, coherent plan.

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SEO Certification Course

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you'll learn all things SEO, including website optimization, link building, keyword research, and much more.

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Unique RFP (Request for Proposal) Templates

Working on a project and need to outsource the work? Use an RFP to source multiple proposals so you can determine the best course of action. These templates will help you define your project and solicit clear responses.

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How to Use Instagram to Build Your Organization

Learn how to get followers, build your audience, set goals, and cut through the noise on a platform with more than 400 million users and 80 million posts per day.

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15 Free Infographic Templates in Powerpoint (+ 5 Bonus Illustrator Templates)

Impress audiences and donors and tell a compelling story with data using these time-saving templates for nonprofits.

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On-Page SEO Template

Organize on-page SEO strategy and coordinate pages and keywords more easily. Perfect your pages as a first-time or advanced user, and track your results all in one place.

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Email Marketing Course: Get Certified in Email Marketing

Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

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HTML and CSS for Marketers and Marketing Teams

For teams that are strapped for time, these HTML and CSS basics can help you level up and streamline content production.

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How to Create Effective Brand Guidelines

Nonprofits have many content needs, from board reports to volunteer recruitment to #GivingTuesday campaigns. Use this guide to unify your nonprofit brand across platforms and teams.

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Running Page Experiments in HubSpot

Experimentation is one of the most important tools in a fundraising or marketing team's toolbox. Check out this 19-minute lesson to learn how to best leverage HubSpot's page experiments.

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Digital Marketing Certification Course: Get Certified in Digital Marketing

HubSpot Academy This free course can help marketing managers and new content marketers broaden marketing skillsets and hone in on foundational tactics.

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How to Create a Lean, Mean, Nonprofit Marketing Machine

Every marketing team is challenged to do more with less — especially nonprofit organizations. Oftentimes, resources are tight, and teams are small. Sound like your organization? We can help.

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Cryptocurrency 101

Read all about cryptocurrency, its benefits and drawbacks, and how to use it for your organization.

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The Ultimate Guide to Nonprofit Fundraising

Learn about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy for your organization.

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Email Nurturing for Membership Retention

Find out how your nonprofit can stay connected with donors and bring in exciting new prospects through email marketing.

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What Your Nonprofit Can Do to Engage Millennials

Millennials, or Gen Y, make up the largest generation in American history. In 5 years, this demographic will be spending $200 billion annually. Learn how nonprofits fit in.

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Social Media Marketing Course: Get Certified in Social Media Strategy

The newly updated Social Media Certification will help you shape the conversation around your organization, build loyalty, and attract new members.

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Grow Better with HubSpot for Nonprofits

HubSpot partners with 4,000+ nonprofits around the globe to scale meaningful change. Save 40% on the tool that scales your marketing, improves SEO, simplifies reporting, and engages core audiences—all in one place.