HubSpot Academy Bootcamps

Program overview

HubSpot Academy Bootcamps are free, instructor-led online programs for HubSpot customers and partners who want structured, hands-on training that actually sticks. Over six weeks, you'll work through a set curriculum alongside a cohort of peers — with live weekly sessions led by HubSpot Certified Trainers and subject matter experts across AI, Reporting, RevOps, Video Strategy, and much more.

Each session combines instruction with hands-on exercises so you're applying what you learn in real time. Expect 2–3 hours of work per week.

Walk away with real skills, a Certificate of Completion, and new connections across the HubSpot community.

Seats are limited. All HubSpot customers and partners are eligible.

New: Get Your HubSpot Portal AI-Ready | September 10, 2026

AI-Readiness Accelerator

In this 3-hour, hands-on workshop, HubSpot admins and operators will answer the question that matters most before implementing AI: is my portal actually ready?

Using ready-made AI prompts, you'll audit your portal live, clear up common misconceptions about AI credits, identify your highest-priority use case, and leave with a one-page roadmap you can put into action immediately.

This isn't a demo or a broad AI overview. It's a practical, guided workshop designed to deliver a tangible outcome.

Bootcamps offered

Explore the full bootcamp lineup to find the right fit.

We're excited to offer new bootcamps, launching this Fall.

Registration opens September 8, 2026. Sessions begin the week of October 5, 2026.

Browse all bootcamps

AI for Go-To-Market (GTM) Bootcamp

Transform how you work with AI across your go-to-market motion. Explore HubSpot's AI capabilities and other tools to automate smarter, work faster, and drive greater impact.

Best for: GTM professionals and HubSpot users ready to move from AI fundamentals to custom agents and workflows designed around their own processes and data.

Advanced CRM Customization Bootcamp for Developers

Take an existing HubSpot app further by extending the CRM UI with React, deploying serverless functions, wiring up webhooks and telemetry, and building toward a concrete plan for the HubSpot marketplace.

Best for: Developers already shipping on the HubSpot Developer Platform with at least two years of professional development experience and roughly six months of hands-on HubSpot API work.

[NEW!] Post-Sales Excellence Bootcamp

Build a smarter, scalable post-sales motion in HubSpot using automation and AI to streamline handoffs, strengthen onboarding, improve account health, and drive retention and expansion.

Best for: GTM professionals at agencies or SaaS companies with a working knowledge of HubSpot automation and the data model who are ready to build a more intentional, scalable post-sales motion.

Reporting and Analytics Bootcamp

Move past default reporting and build purposeful dashboards in HubSpot, covering advanced filtering, cross-functional reporting, and how to present data clearly to different stakeholders.

Best for: Marketing, sales, and service professionals who want to get more out of HubSpot's reporting tools.

RevOps Foundations Bootcamp

Map and improve your revenue processes, prioritize projects, and build a RevOps roadmap that gets organizational buy-in. Focused on strategy and alignment, not HubSpot configuration.

Best for: Professionals exploring, or new to, RevOps who want to build a strong foundation before diving into HubSpot tooling or configuration.

[NEW!] RevOps in HubSpot Bootcamp

Take strategic ownership of your HubSpot portal using a repeatable operating model to improve CRM health, clean up data and automation, build trustworthy reporting, and create a more scalable system.

Best for: RevOps professionals, CRM admins, and consultants with at least 1 year of hands-on HubSpot experience who are ready to manage a HubSpot portal with greater confidence and precision.

Super Admin Bootcamp

Strengthen your strategic HubSpot admin skills across CRM configuration, security, permissions, automation, and reporting, with a focus on managing multiple hubs at scale.

Best for: HubSpot users with at least six months of Super Admin experience and permissions, either internally or managing client portals.

Video Strategy Bootcamp

Tackle the full video strategy lifecycle from production fundamentals and AI-driven discoverability to deployment and measurement across marketing, sales, and service. Built for those ready to make Loop Marketing their content engine.

Best for: HubSpot professionals looking to build a sustainable, measurable video strategy using Loop Marketing and AEO.

[NEW!] Workflows Bootcamp

Create smarter, more scalable HubSpot automation by turning business processes into reliable workflows, streamlining lead routing and lifecycle management, and keeping automation organized, trustworthy, and easy to maintain.

Best for: HubSpot users with experience building at least one workflow and a Professional or Enterprise subscription who are ready to build more intentional, maintainable automation.

Join the waitlist

Be the first to know when registration opens and get early access to upcoming bootcamp-related events.
Joining the waitlist does not guarantee a seat, but it ensures you won't miss your next chance to get one.

Frequently asked questions

Join the waitlist to be notified when Fall cohort registration opens.

Once registration is live,

Click Register above on the bootcamp you want to join.
Log in to your HubSpot Events account or create a free one if you don't have one yet.
Complete the registration form and look for a confirmation email.

Important notes:

Registering automatically enrolls you in the full bootcamp. You’ll receive calendar invites for the remaining five sessions within the next week.
You must add all six sessions to your calendar.

Registration closes one week before the bootcamp begins.

We'd still love to have you join us. Live participation is strongly encouraged so you can ask questions and connect with your cohort, but we know schedules and time zones don't always line up.

Recordings are shared after each session, so you can catch up on your own time. Simply watch the recording and complete any associated assignments to stay on track with your cohort.

Each bootcamp runs for six weeks, with one live, one-hour session each week at the same day and time.

Between sessions, you'll have the opportunity to apply what you've learned through optional assignments and resources designed to reinforce your skills.

For specific schedules, including session dates and times, please visit the individual registration page on the HubSpot Events platform.

Once you’ve completed the bootcamp, the instructors will provide you with a link to complete your designated certification course in the Academy App, where you’ll have to submit your student workbook and complete the exam.
Once you’ve completed those steps, you’ll be granted your certificate of completion. You can view and download your certificate by selecting "View Certification" in the Exam column of the course.
You can share your certificate to your network by clicking "Share your achievement" and toggling the privacy button to on (see image).

Testimonials

“I learn best when I’m able to roll up my sleeves and get hands-on in the work that I’m doing. HubSpot’s Super Admin Bootcamp proved to be a great opportunity to do just that! It was a great combination of interactive learning with a great team of instructors, breakout sessions to learn more about how others are using HubSpot, and “homework” that consisted of hands-on experience in my team’s HubSpot portal.” - Emily M.

"Having delved into the realm of RevOps last year through my work in an AI startup, where I had the opportunity to work on Sales operations, I was looking for a way to sharpen my knowledge of the field. The bootcamp provided an invaluable opportunity to delve into the intricate processes and methodologies that define success in RevOps." - Djamila O.

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HubSpot Academy Bootcamps

Program overview

AI-Readiness Accelerator