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Partner Day at INBOUND 2019

Seaport World Trade Center, September 3, 2019

What is Partner Day at INBOUND?

Partner Day at INBOUND was created to allow partners to get more out of their INBOUND experience. The goal of this event is to enhance the partner community through networking and experience sharing among gold, platinum and diamond HubSpot agency partners.

1500 Attendees

Open to our gold, platinum and diamond partners globally

Business Content

Agenda created for CEOs and agency's top management

September 3, 2019

A full day event hosted in Boston's seaport area

Register for Partner Day at INBOUND

In order to attend Partner Day at INBOUND, you’re required to have a ticket to INBOUND and be an employee of an active gold, platinum or diamond HubSpot Agency Partner. Registrations will be screened and approved attendees will receive a confirmation email.

Registrations for Partner Day at INBOUND 2019 are closed.

Frequently Asked Questions

  • To attend Partner Day at INBOUND you have to:

    • - Be a gold, platinum or diamond HubSpot partner.
    • - Hold a valid INBOUND 2019 ticket (community, all-access or power pass).
  • Each gold, platinum and diamond agency will receive a unique registration code that will grant them 3 invites. We recommend that top agency management attend this event.
  • Unfortunately, we can't offer extra tickets as capacity is limited. 
  • We review all registrations to verify they meet our requirements. 

    The most common reason your registration is not confirmed is that we couldn't find an INBOUND ticket under your email address. Please make sure you use your corporate email to register for both events.

Agenda

In this new edition of Partner Day at INBOUND, you'll have the option to chose among different breakout sessions or visit our networking lounge to mix and mingle with your partner peers.

  • Morning Welcome
    JD Sherman, HubSpot

    Partner Program Keynote
    Katie Ng-Mak, HubSpot

    HubSpot Product Spotlight
    Nicholas Holland, HubSpot

    We're pulling back the curtain to give you insight into what HubSpot's product teams are buidling and why. You'll hear about soon-to-be-released features across Marketing, Sales, Service and Platform -- before launching to the general public on the INBOUND stage later this week.

  • Panel Discussion: How Successful Agencies are Winning with Integrations
    Jordan Beattie, Fifth Ring; Gabriel Marguglio, Nextiny Marketing; Michelle O'Keeffe, Engaging Partners

    Agency partners have been using integrations to expand HubSpot's functionalities in diverse ways. They are a great way to retain and grow your client's business. Interested in getting started? Learn how our partner experts have been using integrations to deliver exception results in this panel. 

    Scaling a Service Business Through Client Memberships, Community, and Transparency
    Maren Hogan, Red Branch Media

    People think it's impossible to scale a service business. After all, the more people you're serving, the more employees you have to hire, the more you have to sell. It's a vicious cycle that keeps most agencies desperately seeking new revenue and new clients and never REALLY scaling the way their software counterparts might. But what if it were possible to use the principles of companies like American Express, Jeep, and yes...HubSpot to scale your service agency? Maren Hogan will describe how at her wits' end, she started looking to the principles of belonging, collaboration and transparency to scale her service agency and start growing a holistic, comprehensive community of her clients and employees.

    The Top 10 Agency Marketing Growth Hacks of All Time
    Larry Kim, MobileMonkey

    Larry Kim started a PPC and SEO agency a decade ago and grew it to +300 employees, tens of thousands of customers and managing over a billion dollars of ad spend. Last year, that company sold for $150 million. Along the journey he spent countless days analyzing the causes of churn, strategies to improve client retention, unusual pricing experiments and agency growth strategies. In this session, Larry will summarize his top 10 takeaways from his original research of thousands of customers, all of which you can copy for your own agency.

  • Six Bot Tactics to Jumpstart Your Conversational Strategy
    Remington Begg, Impulse Creative; Lisa Edwards, HubSpot

    You've probably heard: bots are the future. In fact, if you're wondering whether or not you should incorporate bots into your client retainers, you're asking the wrong question. Bot-powered commerce is the future and represents a massive opportunity for agencies. But you may be wondering how you can start building conversational workflows for your clients. Join us for a conversation on, well, Conversations with HubSpot's Product Marketing Manager, Lisa Edwards, and agency expert Remington Begg.

    Upskill Your Team with Curated Learning Paths
    Kevin Dunn, HubSpot

    The HubSpot Academy Learning Center has many different lessons, courses, and certifications developed to help all users grow better. But the most common question we hear, especially from partners, is: where should my team start? In this session, Kevin will share his recommended learning paths curated for common roles in partner organizations. Automate onboarding, upskill your team, and build employee loyalty, regardless of function, with the help of HubSpot Academy.

    Scaling a Service Business Through Client Memberships, Community, and Transparency (ENCORE)
    Maren Hogan, Red Branch Media

    People think it's impossible to scale a service business. After all, the more people you're serving, the more employees you have to hire, the more you have to sell. It's a vicious cycle that keeps most agencies desperately seeking new revenue and new clients and never REALLY scaling the way their software counterparts might. But what if it were possible to use the principles of companies like American Express, Jeep, and yes...HubSpot to scale your service agency? Maren Hogan will describe how at her wits' end, she started looking to the principles of belonging, collaboration and transparency to scale her service agency and start growing a holistic, comprehensive community of her clients and employees.

  • Grow Your Agency With LinkedIn
    Ty Heath, LinkedIn

    The rise of digital technology has changed our world. Perhaps no area of marketing has been transformed more than lead generation. In this session, we’ll explore LinkedIn’s marketing solutions for reaching professionals and equip you with the knowledge to create LinkedIn programs that effectively generate and nurture high-quality leads. 

    From Platinum to Diamond in Four Months: What We Would and Wouldn't Do Again
    John Kelleher and Lucy Seymour, ESM Inbound

    At ESM Inbound, our agency experienced rapid growth once we'd improved our positioning and refined our sales processes. But growth has consequences. We needed to add capacity to our team, refine our service processes and transition from working in the agency to working on the agency. Find out how we achieved growth, how we expanded our capacity and what we got wrong along the way.

    Six Bot Tactics to Jumpstart Your Conversational Strategy (ENCORE)
    Remington Begg, Impulse Creative; Lisa Edwards, HubSpot

    You've probably heard: bots are the future. In fact, if you're wondering whether or not you should incorporate bots into your client retainers, you're asking the wrong question. Bot-powered commerce is the future and represents a massive opportunity for agencies. But you may be wondering how you can start building conversational workflows for your clients. Join us for a conversation on, well, Conversations with HubSpot's Product Marketing Manager, Lisa Edwards, and agency expert Remington Begg.

  • Growing a Technical Agency Powerhouse
    Luke Summerfield, HubSpot

    Does your agency excel at technical work? Want to sell more HubSpot CMS? Join us for a three-part session designed for agency owners who want to accelerate within the technical world of HubSpot. We’ll start by exploring new growth opportunities at HubSpot for technical agencies. Next, we will dive into practical tactics and key resources to help lower sales friction and overcome objections. We’ll finish with a panel discussion with the HubSpot product team and two technical HubSpot agencies. If you run a technical agency and want to sell more CMS, do NOT miss this.

    Yeah, Sometimes Prospecting Sucks...But Enough with the Excuses!
    Josh Curcio, protocol 80, Inc.

    Let's face it, for most of you agency folks, prospecting isn't the most exciting thing you could be doing. But at the same time, you want to grow your agency. As someone who works in the agency and as an agency leader, I've found myself putting prospecting on the back-burner to try and handle "other things" that come up, but it only hurts sales. I'd like to share what's working (and not working) for me when it comes to successful prospecting.

    From Platinum to Diamond in Four Months: What We Would and Wouldn't Do Again (ENCORE)
    John Kelleher and Lucy Seymour, ESM Inbound

    At ESM Inbound, our agency experienced rapid growth once we'd improved our positioning and refined our sales processes. But growth has consequences. We needed to add capacity to our team, refine our service processes and transition from working in the agency to working on the agency. Find out how we achieved growth, how we expanded our capacity and what we got wrong along the way.

  • Bringing Frictionless Selling to Your Clients with Sales Hub
    Lou Orfanos, HubSpot

    As consumers, we’re constantly evolving to favor the most convenient experience. We love when things are quick, easy, and painless. Does your client's sales process fit the bill? Are you prepared to help them? In this session, you’ll learn how the latest Sales Hub can help you eliminate friction and propel your client's business forward with the help of a three-part framework.

    From Client Services to Customer Success: Driving Client Growth with Structure to the Madness
    Talar Malakian, Salted Stone

    Salted Stone has grown from 22 employees to a team of 70 worldwide in 2 years. Striking a balance between a reactive and pro-active approach to customer success has been a central theme of our growth over the last 2 years. In this session, we'll run through the pain points we experienced while scaling, and share the lessons, processes and approaches that retained our clients and resulted in account growth, and consequently, the growth of the agency.

    Panel Discussion: Building Successful Work Teams
    Patty Cisco, Marketing Essentials; Julie Ewald, Impressa Solutions; Clodagh Higgins, Growit Group; Matt Sunshine, LeadG2

    Are you interested in building a company culture that engages employees and attracts top talent? Hear about the experiences from our partner experts and bring your own questions to the table. We'll cover remote working, how to create a culture code and employee engagement among many other topics.

  • From Startups to Enterprise, Using Freemium to Monetise Clients and Grow Your Agency
    Richard Wood, Six & Flow

    Free can be a powerful motivator in a sales process but used in the wrong way it can stagnate or stall a sale. HubSpot’s wealth of free tools gives agencies multiples levers to pull to entice clients across the line and into the fabled world of retainers. From minimal budget startups to enterprise clients there’s a place for freemium. Rich Wood from Six & Flow is going to show you how and when to roll out free - even at the large enterprise level.

    Panel Discussion: Growing Your Leadership Skills
    Marc Herschberger, Revenue River; Tyler Pigott, Lone Fir Creative; Jen Spencer, SmartBug Media

    Great leaders create outstanding teams, empower their employees, and grow their clients' businesses, all without skipping a beat. Our partner experts will share with you the good, the bad, and the ugly around people management. Facing a challenge? Bring your questions to the panel to get their advice!

    Upskill Your Team with Curated Learning Paths (ENCORE)
    Kevin Dunn, HubSpot

    The HubSpot Academy Learning Center has many different lessons, courses, and certifications developed to help all users grow better. But the most common question we hear, especially from partners, is: where should my team start? In this session, Kevin will share his recommended learning paths curated for common roles in partner organizations. Automate onboarding, upskill your team, and build employee loyalty, regardless of function, with the help of HubSpot Academy.

  • Connect with your partner peers face to face in our dedicated networking lounge. Use a dedicated app to book your meetings and make the most out of your day.

    Details coming soon!

PDI-Agenda-Overview

Exhibitors

  • TwentyThree
  • Accelo
  • Instapage
  • MAXG
  • Project Lion
  • Qwilr
  • Simplii
  • SnapApp
  • Trujay
  • Verblio
  • Vidyard

Seaport World Trade Center

1 Seaport Ln, Boston, MA, 02210, USA

View larger map

Seaport World Trade Center

1 Seaport Ln

Boston, MA, 02210

USA

2018 Agenda and Decks

Do you want to take a look at the agenda and presentations from last year's event?