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Define Target Audience

User Persona Marketing
Use Case Readiness Established

You’re marketing to everyone and converting no one.

Let AI show you who your best customers actually are.

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Turn Your CRM into Audience Intelligence

Breeze Assistant analyzes your CRM data to identify who your best customers are and what they care about. It surfaces patterns from deal notes, engagement history, and account traits, so you can define your ideal customer profile.

Once your ICP is defined, use Audience Segments, Lookalike Lists, and Brand Identity to map your contacts to it, finding who already matches and where the gaps are.
Learn more

Breeze Assistant gives you personalized recommendations to reach your ideal customers where they actually are.

FRANK ACOSTA

Assistant Vice President, Digital Marketing Manager

Mercantile Bank

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Get Started With Breeze Assistant

Define your ideal customer profile in just a few short steps.

Step 1 - Open Breeze Assistant

Click the Breeze Assistant icon in the top navigation bar of your HubSpot account. Breeze Assistant is included in every subscription and available across all your HubSpot tools.

Step 2 - Ask About Your Top Customers

Enter a prompt like “Analyze my top customers and create an ICP for [e.g. new AI product launch]”. Breeze Assistant analyzes your CRM data and surfaces patterns across your top accounts. Need inspiration? Browse the Breeze Assistant Prompt Library for ready-to-use prompts.

Step 3 - Refine Your Understanding

Ask follow-up questions to dig deeper, like "What industries do they work in?" or "What pain points appear most in won deal notes?" Each response helps you build a clearer picture of your ideal customer profile.

Step 1 - Open Breeze Assistant

Click the Breeze Assistant icon in the top navigation bar of your HubSpot account. Breeze Assistant is included in every subscription and available across all your HubSpot tools.

Step 2 - Ask About Your Top Customers

Enter a prompt like “Analyze my top customers and create an ICP for [e.g. new AI product launch]”. Breeze Assistant analyzes your CRM data and surfaces patterns across your top accounts. Need inspiration? Browse the Breeze Assistant Prompt Library for ready-to-use prompts.

Step 3 - Refine Your Understanding

Ask follow-up questions to dig deeper, like "What industries do they work in?" or "What pain points appear most in won deal notes?" Each response helps you build a clearer picture of your ideal customer profile.

Turn it on. Watch it work.

Once you ask Breeze Assistant about your customers, it starts pulling patterns from your CRM immediately. No setup. No configuration. You get a clear picture of who to target and what they care about, built from your actual data.

Start setup now

What to expect:

  • Patterns across your top accounts surfaced fast

  • Your ICP defined from real customer data

  • A clear direction for segmenting your contacts

This is the difference between targeting who you think buys and targeting who actually does.

Go Deeper with More Breeze Tools

Once you've defined your ideal customer profile, add these tools to find more high-fit prospects and keep content on brand.
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Starter, All Products

Audience Segments

Builds audiences based on how well contacts match your ideal customer and what they're interested in, using behavioral patterns and engagement signals. Use it to create targeted campaigns that reach people who care about your offering.
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Marketing Hub Enterprise

Lookalike Lists

Finds high-potential prospects within your contact lists by identifying contacts similar to your best customers using AI-powered pattern matching. Use it to expand your reach to contacts who share traits with your top converters without manually building complex filters.
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Professional, All Products

Brand Identity

Captures your style guide so every piece of AI-generated content matches your voice, tone, ideal client profile, and competitive positioning. Use it to maintain consistent brand messaging across all campaigns without manually reviewing every output.