- Breeze Use Case Library
- Send Personalized Outreach
Send Personalized Outreach
Stop wasting time on generic emails.
Let AI research accounts and craft personalized outreach at scale.
Scale Personalization Without Scaling Headcount
Breeze works alongside your reps, using CRM data and real-time signals to craft personalized outreach at the right time. Each message references specific events, pain points, and timing signals, so your team can engage at scale without losing relevance.
Start with Prospecting Agent to automate research and outreach. Then layer in Breeze Assistant and Data Agent to sharpen your messaging and surface deeper account insights.
Generate
65%
more leads on average with Prospecting Agent
Book
77%
more meetings with prospects on average
Win
21%
more deals on average with Prospecting Agent
After replacing sequences with Prospecting Agent for unbooked MQLs, we saw a 28% increase in total meetings booked. The results speak for themselves and we're just getting started.
JENNIFER CRAIG
Senior Growth Systems Manager
RevenueWell
Sales Hub Starter
Get Started with Prospecting Agent
Set up your first Prospecting Agent Play in minutes. Here’s how.
Step 1 - Create a Play
Navigate to Prospecting Agent, then Plays, and click "Create Play." Each Play defines which companies to target, which contacts to find, and how to reach them. Create separate plays for different account tiers, geographies, or products.
Step 2 - Choose Your Audience
In the Audience tab, select the CRM segment representing the accounts you want to prospect. Then define your target personas, the job titles and roles you want the agent to find at each company. The agent uses fuzzy matching, so you don't need exact titles. Finally, choose the buying signals you want the agent to monitor, such as funding rounds, leadership changes, job postings, visitor intent, and research intent.
Step 3 - Add Context and Configure Outreach
Add your company's URL, so the agent can pull your value proposition, products, and pain points automatically. Then choose your outreach type: scheduled sequences use AI-powered smart blocks and follow a defined send cadence; adaptive mode adjusts timing and content based on live signals.
Step 4 - Set Your Guardrails
Choose your review preference: require rep approval before anything sends, or enable auto-send once you trust the output. Set a daily contact recommendation limit to control pacing and credit usage. Each lead recommended for outreach costs 100 credits, covering research, outreach, and follow-up for the length of the sequence.
Step 5 - Publish Your Play
Publish the Play and the agent starts monitoring your target companies immediately. When a signal shows that a company is ready to buy, recommended contacts appear. Reps review the agent's research and drafted outreach, then approve before anything sends. You can also enroll contacts and companies directly from the CRM, or use workflows to automate enrollment at scale.
Step 1 - Create a Play
Navigate to Prospecting Agent, then Plays, and click "Create Play." Each Play defines which companies to target, which contacts to find, and how to reach them. Create separate plays for different account tiers, geographies, or products.
Step 2 - Choose Your Audience
In the Audience tab, select the CRM segment representing the accounts you want to prospect. Then define your target personas, the job titles and roles you want the agent to find at each company. The agent uses fuzzy matching, so you don't need exact titles. Finally, choose the buying signals you want the agent to monitor, such as funding rounds, leadership changes, job postings, visitor intent, and research intent.
Step 3 - Add Context and Configure Outreach
Add your company's URL, so the agent can pull your value proposition, products, and pain points automatically. Then choose your outreach type: scheduled sequences use AI-powered smart blocks and follow a defined send cadence; adaptive mode adjusts timing and content based on live signals.
Step 4 - Set Your Guardrails
Choose your review preference: require rep approval before anything sends, or enable auto-send once you trust the output. Set a daily contact recommendation limit to control pacing and credit usage. Each lead recommended for outreach costs 100 credits, covering research, outreach, and follow-up for the length of the sequence.
Step 5 - Publish Your Play
Publish the Play and the agent starts monitoring your target companies immediately. When a signal shows that a company is ready to buy, recommended contacts appear. Reps review the agent's research and drafted outreach, then approve before anything sends. You can also enroll contacts and companies directly from the CRM, or use workflows to automate enrollment at scale.
Turn it on. Watch it work.
Once your Play is published, Prospecting Agent starts monitoring your target companies immediately. When a signal fires, it researches the account, identifies the right contacts, and drafts personalized outreach for rep review. Each email references something real about that company, pulled from your CRM data and buying signals, not a generic template.
What to expect:
-
Recommended companies and contacts surface when signals fire
-
Response rates on par with human SDR performance
-
Reps spend less time researching and more time closing
Go Deeper with More Breeze Tools
Free, All Products
Breeze Assistant
Starter, All Products
Data Agent
Related Use Cases
Established
Identify Buyer Intent
Emerging
Enrich Contact and Company Data
Emerging