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Template Provider Branding Guidelines

Comply with these principles when creating and referring to your theme, module, other template types, and your relationship with HubSpot.

Here at HubSpot, we want to ensure we’re serving our customers around the globe in a recognizable and consistent way as they interact with our platform.


If you’ve already built or plan to build for the HubSpot Template Marketplace, we’ve designed these handy guidelines for you. We recognize that our growing ecosystem helps us provide a positive and consistent experience for our joint customers. So, thanks in advance!

Referring to Your Template

It’s important your brand is distinct from HubSpot’s.
Here are some best practices for this.


  • Give your theme or module a unique name, so it can stand out from all the rest. We will not accept submissions named the same as the submitting company. Provider company is already prominently displayed on the listing page. 
  • Use or include a unique descriptor of your theme or module, for example: Growth, Sprout, or Session. 
  • Indicate in your marketing materials that you offer website themes or modules with HubSpot, or that it was built for HubSpot. 
    • You can use any referential phrase (i.e. to, for, for use with, works with, etc.) to identify your compatibility with HubSpot, as long as it’s clear your theme or module is distinct from HubSpot's brand and products.
    • For example: Growth theme for HubSpot is acceptable, but Growth HubSpot theme is not. 
  • Capitalize the “S” in “HubSpot” any time you’re referring to HubSpot.
  • Display diverse, equitable, and inclusive imagery and language in your listing.
  • Review and adhere to the HubSpot general listing requirements.


  • Modify, imitate or abbreviate any HubSpot brands or names (HubSpot, Hub, CMS, Theme, etc.) anywhere in the name of your listing, for example: HubSession, HubTheme, or ThemeSpot wouldn’t work.
  • Name your theme or module the same or something similar to a pre-existing listing.
  • Use a generic product name, industry or category, plus any HubSpot brands or names, for example: CMS Hub, Restaurant for HubSpot, or Marketing Module wouldn’t be ok.
  • Use the HubSpot logo in your listing, or imagery of HubSpot property in your listing or supplemental materials.
  • Brand your theme or module using the word "inbound" in a way that ties it to our annual INBOUND event, for example: Inbound Theme for HubSpot, or Inbound and HubSpot Theme wouldn’t work.

Referring to Your Relationship with HubSpot

If you’ve built a theme or module, but haven’t officially listed on the HubSpot Template Marketplace

  • Do: Tell the world what you've built for the HubSpot platform.
  • Don’t: Refer to yourself as a theme, module, or template provider, or say that you’ve “partnered with HubSpot” in press releases, videos, website listings, or in any other marketing materials.


Once your theme or module is officially listed in accordance with the HubSpot general listing requirements

  • Do: Tell the world you’re a HubSpot template provider. 
  • Don’t: Refer to your theme or module as certified.

Using HubSpot & Other Companies' Logos

The use of the HubSpot logo is not permitted in your theme, module, or listing. Be sure to read and adhere to the HubSpot Trademark Usage Guidelines.

If you would like to include the logo of a company other than HubSpot in your Template Marketplace listing, please ensure that you have the necessary permissions and follow the appropriate guidelines from that company. HubSpot does not assume responsibility for the use of another company’s logo and expressly disclaims any liabilities from such use.

The Fine Print

Any template providers that aren’t in alignment with HubSpot branding guidelines may be asked to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and any other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner and/or sponsor.

Trademark usage guidelines can be found here and content usage guidelines can be found here. Utilize these for basic guidelines around HubSpot’s name usage and copyrights. Keep in mind, if you’ve built a theme or module between HubSpot and another platform you’re not affiliated with, the latter will most likely have its own branding and usage guidelines, so be sure to consult their respective documentation, too.