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12 CRM-READY SALES EMAIL TEMPLATES TO SEND TODAY

Evolution of Email:

From Spamming to Deleting

The world has evolved around us. Gone are the days of sighing “spam, spam, spam” as we sift through our daily mail … and arrived are the days where we hit “delete, delete, delete” as we rummage through our inboxes.

But in sales, the last thing we want a prospect to do is hit “delete” on our emails. That’s why Jill Konrath, HubSpot, Reppify, and Breakthrough Email are sharing their best email practices in the following customizable templates.

While any of the 12 email templates below can be copy-pasted into your email provider of choice, we've pre-optimized them for Salesforce and HubSpot CRM. Use the legend to the right to guide help you read the templates.

Now, let's dive into the templates. Feel free to jump to a particular set of emails, or simply scroll through the page for them all.

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Email Template Legend

<< Angle brackets represent pieces to customize >>
{ Curly brackets represent a CRM ID }

salesforce-crm-email-templates-sidekick-content For Salesforce: Directly copy-and-paste the curly bracket tags as is.
hubspot-crm-email-templates-sidekick-content For HubSpot CRM: Simply add an additional bracket to both ends - ie. {{

Cold Prospecting Email Templates

by Jill Konrath

Our prospects are stretched thin for time. When emailing prospects, we should keep our messages short and sweet. And in these first, cold, introductions, focus on value over product.

Data from Impact Communication shows that 70% of people make purchasing decisions to solve problems. And as Jill Konrath has said herself ... 

"Your products, services, or solution are secondary to your knowledge, expertise and the difference you make for your customers."

The following three prospecting email templates Jill contributed should help accomplish what she recommends.

Emails to Inbound Leads Templates

by HubSpot

As many of us know, an inbound lead is a person who has indicated interest in our company's product or service through an action on our website - such as downloading an ebook, registering for a webinar, signing up for a coupon, requesting a demo, etc.

Studies from Inside Sales show that if you follow up with this web lead within five minutes you're nine times more likely to convert them. So when a new inbound lead comes through your site be prepared to send them a first email introduction with one of these HubSpot-proofed templates. 

Referral Introduction Email Templates

by Reppify

Whether a prospect is testing to see how committed you are, missed the email, or just haven't had time to respond yet, the right follow up can make the difference between closing a sale and losing them as a customer.

The team at Breakthrough Email have studied following up extensively, and these contributed templates can help get our response rates up 80% or higher. They're quite the balance of aggressive and concise.

Follow Up Email Templates

by Breakthrough Email

Whether a prospect is testing to see how committed you are, missed the email, or just haven't had time to respond yet, the right follow up can make the difference between closing a sale and losing them as a customer.

The team at Breakthrough Email have studied following up extensively, and these contributed templates can help get our response rates up 80% or higher. They're quite the balance of aggressive and concise.


Save these sales email templates for later.

Get started with these CRM ready templates in a few clicks, so you never need to write the same email twice again. Take a look below and tell me that isn't convenient.

HubSpot Sales Email Templates

GET FREE EMAIL TEMPLATES TOOL
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