Go to Market Strategy Blueprint
Beginning Your Journey Towards Marketing Success
Planning your go to market strategy is a critical step in ensuring your future marketing successes. Going to market might feel a little bit like you against the world: there are dozens of different channels you can target: from social media, to organic, to referral, but how do you know which one is best for your company?
Establish the Path
At the core of any marketing campaign should be a thorough analysis of your customer’s journey. While you can’t understand every possible route a prospect might take towards becoming a customer, it is critical that you do have an idea of the major ones.
Is Your Site up to Snuff?
You’ve spent many long days getting your website live online and your efforts have paid off: it looks great, it’s easy to use, but you’re not quite done. You need a website that not only functions well but one that drives traffic. A lot goes into creating a website that performs well across devices and search engines.
SEO and Keyword Planning
Fine-Tune Your Website
A great SEO strategy begins with your buyer personas.
They have a problem, you have the solution, but what steps will lead them to becoming a customer? The journey all begins with the first query they type into their search engine.
Figuring out what exactly that first search looks like is the key to developing an SEO strategy - these searches will end up forming the basis for your keyword strategy. How do you come up with these keywords and how do you ensure they are the right ones? Check out the tools below:
Reeling in Visitors
You’ve perfected your persona and kicked butt with your keywords, now it’s time to start generating some killer blog posts. At first, blogging might seem like a distraction from your company's true goals, however, there are three important reasons why you shouldn't dismiss content marketing just yet:
Clearly, blogging plays a key role in the inbound methodology but maintaining a blog isn't easy for everyone. It can be difficult to put yourself in the shoes of your persona and try to imagine what sorts of posts they would find useful.
There are many ways to come up with great blog post ideas: talking with novices about your product, researching what’s already out there, thinking about the challenges that lead you to create your product.
Engagement and Analytics
Optimizing Your Funnel
No startup can afford to lose any time or money - quickly figuring out which marketing channels are working and which aren't is critical. Once you've identified these channels, it's time to double down on the successes and re-evaluate or cut the failures loose.
Check out the resources below to get your reporting and analytics skills up to par:
Aim to Please
It's easy to move straight on to the next prospect after closing a customer, but happy and loyal customers can be a game-changer for a new business: they can become repeat purchasers, promoters of your brand, or even play a role in creating your next product.
Check out the posts below to get your startup's delight game in to full gear:
Grow Your Knowledge
Marketing is becoming harder and harder everyday: it requires more analytics, more thought, more creativity. However, if done well it can also be less expensive, more efficient, and more beneficial to the customer.
The world is going inbound and so are the most successful companies. If you want to truly master the ins and outs of inbound marketing, there is no better way than to get Inbound Certified through HubSpot Academy.