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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - AirDNA  # AirDNA sees a 45% drop in churn with the Amplitude App for HubSpot Software & Technology 25-200 employees  - 45% Drop in cancellations - 38% Increase in onboarding completions - 11% Increase in app visits Use Cases - Drive Retention - Inbound Marketing - Integrations Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview AirDNA used the Amplitude App for HubSpot to sync and use in-app product usage data to build more targeted email campaigns. Now, their marketing and product teams work in tandem, and recent campaigns have seen a 45% drop in churn. ### About Company AirDNA turns short-term rental data into smart investment and hosting insights. AirDNA tracks the daily performance of 10 million vacation rentals in 120,000 global markets to provide real-time market insights. [](https://www.hubspot.com) ## Measuring the Impact of Email As a SaaS company, AirDNA designs their email campaigns to influence how users interact with their product. But the self-proclaimed “Zillow for Airbnbs” was having a hard time measuring the impact of those campaigns. They could easily see email metrics in HubSpot, but they couldn’t connect those actions to in-app metrics like feature usage, onboarding, or retention.  “It was hard to go deeper into our email marketing results. We could send an email campaign and see that it had a great open rate and clickthrough rate, but we couldn’t see what happened after that,” explains Allyson Marks, AirDNA’s product analyst and former email marketer. Unlike other marketing channels, emails were one of the few ways that AirDNA could communicate with users after they’d created a free account in their app. The lack of connection was hindering their communication with users. [](https://www.hubspot.com) ## Different Teams, Different Tech AirDNA also suffered from the problem many businesses face as they grow: different teams had built different tech stacks, and the tools weren’t connected.  “We lacked visibility into our metrics,” Allyson says. “On the marketing side, we could see how people interacted with the email campaign, but not what they were doing after they clicked through. And on the product side, the product team might notice a spike in traffic or purchases one day, but they can’t trace it back to its source. We were missing that communication.”   AirDNA needed to get their teams and systems aligned so they could improve collaboration across departments and work towards shared engagement and revenue goals. [](https://www.hubspot.com) ## The Solution: Amplitude App for HubSpot By connecting Amplitude and HubSpot with the [Amplitude App for HubSpot](https://hubs.la/Q02P3tbh0), AirDNA's team leverages product usage data to become much more targeted in their email marketing efforts. "Because Amplitude has such a depth of user and product data, we're able to get a lot more targeted and a lot more focused," Allyson explains. Allyson creates targeted marketing lists for email, paid social, or paid search. Then, she uses those lists in HubSpot so the entire marketing team can use them to create their campaigns, from email marketing all the way up to paid ads. "We wouldn't be able to be that targeted without the depth of data that we have in Amplitude," Allyson says. “It’s made it possible to better understand our users and dig deeper into the impact that various influences have on app performance.”  With the Amplitude App for HubSpot, teams across AirDNA work in sync to improve the user experience and achieve AirDNA's goals. “Our marketing and product teams collaborate and speak the same language. It’s enabled our email campaigns to grow and become a lot more sophisticated.” The marketing and product teams recently engaged in a shared test campaign, where the data science team fed information from the AirDNA app back into the email campaigns as a dynamic weekly update intended to bring users back to the app. Because the product and marketing teams are more aligned, email marketing has become less transactional and is intentionally built into the product experience.  “Email has become critical to help users onboard and use features better, which in turn helps retain them,” Allyson says. “It’s helped change the conversation about the effectiveness of our email marketing campaigns.” [](https://www.hubspot.com) ## Connecting the Complete User Journey The combination of HubSpot and Amplitude has given the AirDNA team visibility into the entire user journey, unlocking full-funnel insights that have allowed them to synchronize their marketing activities and product development tasks.  Now, they can track user activity from when they open an email to which page they visit and what features they use in the app. They can also measure how different campaigns impact key performance metrics like feature usage and retention rate. They can compare conversion rates with those who didn’t receive the email and tie those outcomes to purchases, helping AirDNA marketing and product teams understand the full picture.  “We were really limited before,” Allyson says. “We only had part of the picture. Now we have a much more cohesive understanding. We aren’t looking at things from different points of view.”  [](https://www.hubspot.com) ## 45% Drop in Cancellations Creating connected campaigns has paid off: the joint dynamic campaign between marketing and product teams resulted in a 45% drop in cancellations and a 38% increase in users who completed AirDNA’s onboarding and activation flow. They also had an 11% lift in app visits and a 9% increase in overall app engagement over time.  “It’s really exciting to see this measurable lift from email campaigns that translated to actions in our app,” Allyson says. “It has changed how we think about the user journey and what we can do to improve it in the future.”   Improved metrics are always a win, and there’s an added bonus: users now get more value from their emails. “Our users have started to reach out to our company and ask for content similar to what we’re delivering in these emails,” Allyson says. “People often don’t love receiving marketing emails, and we always worry that we are emailing them too often. So it’s really exciting and unusual when people ask for marketing—we’ve been able to work together to deliver emails that users enjoy receiving and want more of.” Table of Contents Table of Contents - [Measuring the Impact of Email](https://www.hubspot.com#h.1fob9te) - [Different Teams, Different Tech](https://www.hubspot.com#h.tyjcwt) - [The Solution: Amplitude App for HubSpot](https://www.hubspot.com#h.4d34og8) - [Connecting the Complete User Journey](https://www.hubspot.com#h.3rdcrjn) - [45% Drop in Cancellations](https://www.hubspot.com#h.abr51u6lkjm3)  > Our marketing and product teams collaborate and speak the same language. It’s enabled our email campaigns to grow and become a lot more sophisticated. Allyson Marks Product Analyst AirDNA   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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 ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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