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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Kelly Services  # Kelly Services Boosts Site Traffic 32% by Unifying Marketing with HubSpot's Platform Staffing and Recruiting 1,000+ employees  - +32% Increase in users - +26% Increase in sessions - +60% Increase in conversions Use Cases - Automate Marketing - Create Content - Generate Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Kelly Services, a global leader in workforce solutions, faced internal challenges due to increased demand among five newly developed business units and complicated marketing systems. By adopting HubSpot and partnering with New Breed, Kelly scaled its marketing resources, unified its operations, and transformed its customer relationships from transactional to personalized. With HubSpot’s Marketing and Content Hub, Kelly centralized its customer data, streamlined marketing efforts, and enhanced content creation. Automation and personalization tools further boosted efficiency while keeping the human touch. The result was improved customer experiences, stronger content strategies, and increased engagement across the board. ### About Company Kelly Services' is a 75 year old staffing company connecting people to meaningful work in ways that enrich their lives. They strive to make talent supply chains more effective, efficient, and rewarding for everyone involved. [](https://www.hubspot.com) ### The Need to Build A Better System Meaningful work can transform and enrich a person’s life. But first, they need to find the right opportunity. For 75 years, Kelly Services, a global leader in workforce solutions, has connected people with companies that value their employees, creating rewarding experiences and maximizing productivity for everyone. However, internally, [Kelly Services](https://www.kellyservices.com/) faced challenges. The creation of five distinct business units in—each with their own marketing teams—significantly increased demand for the company’s central marketing function while hindering a cohesive strategy.  Combined with cumbersome legacy systems, Kelly’s relationship with customers became more transactional than relational. The marketing lacked the personalization needed to engage with customers beyond basic announcements and immediate actions. To tackle these challenges, Kelly Services adopted HubSpot as a change agent, aiming to unify its business units, reduce administrative burden on the central marketing team, and develop a customer-centric approach through a cohesive marketing and content strategy. [](https://www.hubspot.com) ### The Transition to HubSpot Kelly Services underwent a structural reorganization into specialized Business Units (BUs), each with new marketing leaders and decentralized teams responsible for their own marketing—copy, design, campaigns, and more. Kelly Services’ legacy marketing automation and content management systems proved to be inefficient for its modern marketers. They were slow and complicated, making personalization difficult and campaign management cumbersome. Even sending an email required multiple team members and tools, causing significant delays. “Your technology is a backbone,” says Elizabeth Riley Boyer, Kelly’s Vice President of Business Unit Marketing. “Our tools were hard to use by everyone on the team and didn’t talk to each other, so we weren’t able to do content-based marketing effectively.” Marketing leadership, including Elizabeth, considered various well-known platforms, but ultimately chose HubSpot for its user-friendly interface, robust integration capabilities, and personalization features. The adoption process required HubSpot champions to win over stakeholders from marketing to IT and procurement, each with unique priorities. Implementation partner New Breed, initially helped Kelly migrate its marketing automation platform to [Marketing Hub](https://www.hubspot.com/products/marketing), ensuring everyone in marketing was well-equipped and trained to use the tool effectively. Over time, select Sales team members across all five business units, piloted [Sales Hub](https://www.hubspot.com/products/sales) with the help of New Breed. Two years into the implementation, New Breed also assisted Kelly with migrating its CRM data to HubSpot and fully integrating it with Microsoft Dynamics 365, improving workflows and data quality, which reduced manual tasks and enhanced efficiency for sales teams. Following this success, New Breed further helped Kelly expand the use of Sales Hub and on boarded over 300 users across 15 teams. This accelerated implementation, completed in just three months, included targeted training sessions, custom configurations, and multiple technology integrations, resulting in smooth operational transitions and improved user adoption. HubSpot became the cultural change agent Kelly needed, unifying its BUs across marketing and sales and streamlining marketing operations. This unified experience allowed Kelly Services to focus on growth, creativity, and innovation. [](https://www.hubspot.com) ### A Connected Marketing Experience The switch to HubSpot resolved the disconnect between teams, but Elizabeth knew more was needed to create a personalized customer experience. “Our relationship with customers was very transactional,” she says. “When we made announcements, we blasted them to our entire database. There wasn’t a thoughtful approach to audience segmentation.” The move to Marketing and [Content Hub](https://www.hubspot.com/products/content) enabled Kelly Services to build its audience and generate leads. By using both products together, Kelly Services centralized its customer data, making audience segmentation and content personalization easier. Enhanced tracking capabilities enable them to analyze and replicate successful lead journeys, driving better results. A great example of this cohesion is its global-scale Re:Work Report. Every year, the team develops a workforce survey of companies and employees, and uses HubSpot to publish the report, disseminate it, incorporate ads, and track its progress. “Your content is only as good as the tools it rests on,” Elizabeth says. “It’s key to have Marketing Hub and Content Hub connected because it makes campaign building and content personalization so much easier.” Kelly Services has found great value in Content Hub, in particular. They migrated all its websites to HubSpot’s Content Hub, enabling them to track customer journeys more effectively without technical assistance. This shift empowered Kelly to respond faster to customer needs, improving communication and service. The move resulted in a 32% increase in site users and a 26% rise in sessions in the eight months following the launch. With Content Hub, Kelly Services’ marketers can easily produce social posts, landing pages, newsletters, and even explore launching a podcast. This streamlined content strategy has led to a 60% increase in conversions. “Across the entire organization, we’re producing content regularly, which is a huge win as that wasn’t happening prior. The content that was being produced before was so general, it was speaking to no one. Now, we’re all tapped into our industries and producing things that people want to read or hear about.” Elizabeth shares.  Kelly Services has transitioned from generic marketing to personalized, customer-centric content marketing. They can now easily track lead journeys, replicate successes, and focus on creating high-quality content. > “It’s key to have Marketing Hub and Content Hub connected because it makes campaign building and content personalization so much easier.” > > Elizabeth Riley Boyer > > Vice President, Business Unit Marketing [](https://www.hubspot.com) ### Automation Features As A Marketing Extension To further enhance content creation and customization, Kelly Services began testing and piloting key automation features within HubSpot’s Content Hub. While aiming for efficiency, Kelly ensures these tools support, rather than replace, human creativity. “If everyone uses AI to create content, we’ll end up in an echo chamber. Nobody will say anything new,” Elizabeth remarks. Kelly Services started to experiment with [Content Remix](https://www.hubspot.com/products/content/content-repurposing-software) in Content Hub. This tool allows marketers to take their existing content and remix it into different formats. Blog pages can become social posts all in one click. It serves as an extension of the marketer, enabling faster content creation while maintaining the quality of the marketer's original piece.  Another feature that has aligned with Kelly Services mission is Content Hub’s blog narration feature. This feature allows Kelly Services to convert its blog content into audio, making it accessible for both listening and reading. “So much of our audience cares about accessibility,” Elizabeth says regarding the Kelly Education division. “We need to be an organization that embodies this. With this feature, we can walk the walk.”  This strategy maintains Kelly’s commitment to high-quality, human-centric content while leveraging technology for operational efficiency. [](https://www.hubspot.com) ### Conclusion Kelly Services’ journey showcases the power of adopting a unified, people-first approach. By connecting divisions through one platform, Kelly transformed its marketing and sales efforts, created personalized customer experiences, and empowered its teams to focus on growth and creativity. This successful transformation, powered by HubSpot and New Breed, highlights how businesses can turn internal challenges into opportunities for innovation and success. "Our goal ultimately is to become a customer-centric organization. Not just in the marketing department, but everywhere. HubSpot has been a cultural change agent, helping us transition away from transactional communications to truly anticipating and meeting our customers' needs." With the continued use of HubSpot’s innovative tools, Kelly Services remains committed to driving meaningful connections between people and employment opportunities.   Table of Contents Table of Contents - [The Need to Build A Better System](https://www.hubspot.com#the-need-to-build-a-better-system) - [The Transition to HubSpot](https://www.hubspot.com#the-transition-to-hubspot) - [A Connected Marketing Experience](https://www.hubspot.com#a-connected-marketing-experience) - [Automation Features As A Marketing Extension](https://www.hubspot.com#automation-features-as-a-marketing-extension) - [Conclusion](https://www.hubspot.com#conclusion) > Sophisticated marketing doesn’t have to be complicated. HubSpot allowed us to simplify our tech stack and empower our teams to deliver truly personalized content without the hassle. Elizabeth Riley Boyer Vice President, Business Unit Marketing Kelly Services  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Morehouse College Engages Prospective Students As a Leading Voice Using HubSpot's AI - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/morehouse) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - United States - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - United States - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) - 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