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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Firefly Reservations  # Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot Travel & Leisure 200-1,000 employees  - 20% More revenue YOY - 10% More deals closed Use Cases - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview When Firefly Reservations consolidated their sales and marketing with HubSpot, they got the real-time, end-to-end data they needed to increase revenue and close more and bigger deals. ### About Company Firefly Reservations (in partnership with ReserveAmerica) is campground reservation software for RV parks and campgrounds big and small. Firefly Reservations and ReserveAmerica are products of Aspira. ## Siloed customer data Firefly Reservations was using disparate sales and marketing tools, including Salesforce. This left information siloed in different systems, making it impossible to get a complete picture of leads and customers without dumping and consolidating data in spreadsheets. Doug Kinney, General Manager, Private and Local Government (PLG) at Aspira, explains: “We would pull data from multiple systems and try to tie it together in Excel. We had to map data from one system to another and figure out what the unique identifiers were. It was a full-time job for an operations person to build out those Excel reports and dashboards.”  Thanks to this complex process, Firefly Reservations’ teams questioned data accuracy, which impacted their ability to make data-based decisions with confidence. “Is the data accurate? Is it mapped properly?” says Doug. “We questioned the consistency of the data.”  ### The cost of maintaining multiple tools Maintaining multiple sales and marketing tools also increased costs. Doug estimates Firefly Reservations paid $400,000 a year for Salesforce. If Doug wanted to make any changes to Salesforce, he couldn’t do it himself. Instead, he had to work with consultants, which was another expense. Even with help from consultants, Doug wasn’t able to report out of Salesforce the way that he wanted.  “The system was built for one group and didn’t have the capacity for us to break out our own profits,” says Doug. “We had a very different process, sales cycle, and SLAs.” ### Ready for an upgrade The situation changed in 2021-2022 when Firefly Reservations separated from its parent company and came under the ownership of Aspira.  This change brought new leadership and recognition that the time was right to reassess Firefly Reservations’ needs. The leadership team wanted to implement a sales and marketing infrastructure that would empower Firefly Reservations to provide an even better customer experience.   ## Consolidating Sales and Marketing With HubSpot Firefly Reservations decided to implement the HubSpot CRM platform, including [Marketing Hub](https://www.hubspot.com/products/marketing), [Sales Hub](https://www.hubspot.com/products/sales), and eventually [Content Hub](https://www.hubspot.com/products/content).  A marketing agency recommended HubSpot to Firefly Reservations after analyzing their options. One of the deciding factors was HubSpot’s ability to align sales and marketing on one platform.  “With HubSpot, we have the benefit of keeping everything closely coupled within one system,” says Doug. “Social accounts are tied into HubSpot. Web forms are tied into HubSpot. It brings everything together.” ### “Crunch time” that wasn’t While HubSpot was onboarding Firefly Reservations, Firefly Reservations was onboarding their new leadership team. Each team member was eager to configure HubSpot in a way that supported new, more efficient processes.  This left Doug with the daunting task of getting his team up to speed with HubSpot quickly so they could build out the platform in the way the leaders wanted.  The task wasn’t nearly as difficult as Doug thought it might be, thanks in part to the HubSpot Academy.  “This was a crunch time for getting educated on HubSpot features, how we wanted them to work, and how to build them,” says Doug. “The interesting part was that crunch time wasn’t as much of a crunch as we expected thanks to the resources that HubSpot provided.”  The HubSpot Academy not only helped with implementation, it also guided Doug and his team with their sales and marketing more generally. “It helped us rethink a lot of what we do,” says Doug. “How do we envision the sales funnel? How do we make it more buyer-centric rather than seller-centric? I was honestly shocked at how good and valuable the content is.”  ### Dashboards for end-to-end funnel insights Rather than dealing with spreadsheets, real-time data is at everyone’s fingertips with HubSpot’s dashboards. Each team member can customize their dashboard to get the data they need for decision-making. “We can see how things are flowing through the funnel. We can see how things are looking at the top and the bottom. We can see the impact of our onboarding and where there might be bottlenecks or challenges we can address,” says Doug. ### Restructuring the team to drive qualified leads These new insights were behind Firefly Reservations’ decision to restructure its sales team. Before, the sales team consisted entirely of account executives, but data revealed the close correlation between time on the phone and number of deals closed.  With this knowledge, Firefly Reservations decided to add a business development rep (BDR) to their sales team to focus on making calls to bring in qualified leads, which would free account reps to focus on selling.  “Seeing the data and understanding how these two things work hand in hand, we were able to make those adjustments,” says Doug. “We’re starting to see that decision payoff.” ### Mobile CRM app for trade shows Firefly Reservations also puts the [HubSpot mobile CRM app](https://www.hubspot.com/products/mobile) to use. The company’s sales, marketing, and customer success teams attend trade shows in the fall and spring, and they use the app to scan and input contact information on the trade show floor.  “Rather than coming home to a stack of business cards, we get deals into the system faster and easier,” says Doug.  ### Email sequencing to keep customers engaged Firefly Reservations is also a big user of [HubSpot sequences](https://www.hubspot.com/products/sales/sales-automation) to nurture leads.  When someone signs up for a free trial of their tool, for example, they’ll use HubSpot sequence automation to send those leads emails over several days to help them start using the tool. If a customer doesn’t open those emails, the sales team knows to contact them to follow up.  “It’s a pretty clear way for us to identify who we need to contact and who has been self-serviced through the trial period,” says Doug.  Similarly, the customer success team has an email sequence they use to keep customers engaged and let them know where to go for assistance.  “We can let them know we’re here to help without us having to pick up the phone every few months,” says Doug.   ## 20% More Revenue YOY Since consolidating on the HubSpot CRM platform, Firefly Reservations is achieving 20% more revenue year-over-year.  They’re also closing 10% more deals than before.  “Part of that is having more quality leads,” says Doug. “And we have more quality leads because we are able to focus more time on the most important ones.”  Firefly Reservations is so pleased with their HubSpot experience, they’re in the process of implementing CMS Hub for even greater internal alignment.  “We hosted our website in WordPress previously, but we’re moving that into HubSpot,” says Doug. “Again, it’s all about the customer journey.”  Table of Contents Table of Contents - [Siloed customer data](https://www.hubspot.com#siloed-customer-data) - [The cost of maintaining multiple tools](https://www.hubspot.com#the-cost-of-maintaining-multiple-tools) - [Ready for an upgrade](https://www.hubspot.com#ready-for-an-upgrade) - [Consolidating Sales and Marketing With HubSpot](https://www.hubspot.com#consolidating-sales-and-marketing-with-hubspot) - [“Crunch time” that wasn’t](https://www.hubspot.com#crunch-time-that-wasnt) - [Dashboards for end-to-end funnel insights](https://www.hubspot.com#dashboards-for-end-to-end-funnel-insights) - [Restructuring the team to drive qualified leads](https://www.hubspot.com#restructuring-the-team-to-drive-qualified-leads) - [Mobile CRM app for trade shows](https://www.hubspot.com#mobile-crm-app-for-trade-shows) - [Email sequencing to keep customers engaged](https://www.hubspot.com#email-sequencing-to-keep-customers-engaged) - [20% More Revenue YOY](https://www.hubspot.com#20-more-revenue-yoy)  > Leads come in through our marketing campaigns, which flow to our sales team. We seamlessly onboard them with our customer success team and, ultimately, our support team. It’s the full customer journey, end-to-end. Doug Kinney General Manager, Private and Local Governments (PLG) [Aspira](https://fireflyreservations.com/) [](https://fireflyreservations.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/new-charter-technologies) -  ### The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-linux-foundation) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 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