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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot  # The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot Software & Technology 200-1,000 employees  - More revenue to reinvest into projects - More members - Better email health scores Use Cases - Inbound Marketing Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview The Linux Foundation is using email segmentation, new data insights, and cross-team visibility to improve sales and marketing alignment and drive memberships and revenue they can put back into open-source projects. ### About Company The Linux Foundation provides a neutral, trusted hub for developers and organizations to code, manage, and scale open technology projects and ecosystems. ## Adapting a CRM to a Complex Business Model The Linux Foundation has a unique business model, which made it necessary to adapt CRM platforms to their specific needs.  Charles Stuart, Director of Digital Demand Generation at The Linux Foundation, explains: “There’s not a company like us in the world. We’re stewards of 700-plus open-source projects, each of which is its own micro company. It’s an unusual and complicated business structure, with varied and unique revenue drivers.”  The Linux Foundation implemented a number of platforms to get the customized solution they needed.  Unfortunately, those customizations came with limitations. “There was a lot of custom work built on top of these platforms. A lot of it worked when it was created, but it limited our ability to scale,” says Charles. ### Lack of email segmentation and cross-team visibility At the same time, The Linux Foundation struggled to implement email segmentation. They sent their newsletters to all 2 million-plus contacts, which impacted email health scores.  “It resulted in negative metrics, such as low overall open rates, high spam reports, and high unsubscribe rates,” says Charles.  The Linux Foundation was also eager to improve visibility and collaboration between their sales and marketing teams.  As it stood, sales didn’t know which leads marketing had touched, and marketing didn’t know which leads sales was working. This lack of cross-team visibility undermined the efforts of both teams.   ## Implementing the HubSpot CRM Platform Given these challenges, The Linux Foundation decided to decouple their reliance on their old platforms, onboard HubSpot, and lean into a digital transformation.  To date, The Linux Foundation has implemented [Sales Hub](https://www.hubspot.com/products/sales), [Marketing Hub](https://www.hubspot.com/products/marketing), and [CMS Hub](https://www.hubspot.com/products/cms). ### List segmentation With HubSpot in place, The Linux Foundation immediately prioritized [list segmentation](https://www.hubspot.com/products/list-segmentation) of their email marketing, using workflow automation to make the task easier.  “The ability to create and automate criteria that recognizes attribute patterns and applies those to large data sets is extremely useful,” says Charles.  Now, rather than emailing the entire contact list, the marketing team is more strategic. “The ability to reach the right person with the right message so that they’ll engage with your brand is key,” says Charles. At first, some team members were skeptical about only emailing a fraction of their list. Wouldn’t that negatively impact their results? But in fact, the opposite occurred.  “By excluding people who aren’t opening emails—and who are probably never going to open emails—we have better deliverability against the 500,000 people who are interested,” says Charles.  ### Sales and marketing alignment Having sales and marketing on the same CRM platform has also helped align the two teams and coordinate their efforts. “It’s extremely helpful to have a place where sales has full insight into the different marketing touches that happen to leads before they become an opportunity—and vice versa,” says Charles. ### Data-backed decision-making Both sales and marketing teams are also using new data insights to get more strategic in their efforts. The sales team, for example, has narrowed their focus to those accounts most likely to generate revenue—revenue that The Linux Foundation can reinvest into open-source projects and communities.  “In the last year, we’ve gone from sales reps chasing any account under the sun to focusing on accounts that contribute to revenue we can put back into projects,” says Charles. “And HubSpot has certainly been an asset in making some of those revelations.”  Marketing has made similar strides forward with implementing data-backed strategies. “We can measure results so we can tell what’s working and what’s not—and see if we’re spending too much time on endeavors that aren’t reaching our extended community or generating revenue,” says Charles.  The marketing team also has valuable insights into ROI they didn’t have before.  “Marketing has a clear view into how their efforts are transforming into actual pipeline dollars at the end of the day,” says Charles. ### Efficiencies with templates and snippets Both the sales and marketing teams are working more efficiently with other HubSpot features, such as [snippets](https://knowledge.hubspot.com/conversations/use-snippets) and [templates](https://knowledge.hubspot.com/templates/create-and-send-templates), which allow the teams to reuse pieces of content.  “My team can very quickly spin up a template and then the sales team and project leaders are good to go,” says Charles.  Meanwhile, the sales team uses automation to schedule [email sequences](https://knowledge.hubspot.com/sequences/create-and-edit-sequences) for lead nurturing, which is another big time saver.  Charles predicts that the content team will use templates to help create websites for new communities without having to start from scratch.  “The ability in HubSpot to create templates that you can use across different websites—and build faster than you would in WordPress—while applying new branding to each project is something we’re looking forward to,” says Charles. ### Excellent support Throughout the implementation of the HubSpot CRM platform, Charles has been very impressed with the support The Linux Foundation has received from HubSpot. “From our account management team to technical support to our customer service manager, they’ve all been absolutely world-class,” says Charles. “No other tool I use has better support.” To Charles, HubSpot is much more than a vendor—they’re a true partner. “HubSpot is as invested in our business as we are,” says Charles. “They want to make sure we’re making the right decisions so that we’re successful in the long term.”   ## Best Email Marketing Results—Ever With HubSpot, The Linux Foundation is on track to have their best year ever with their email marketing.  “Three months after getting more targeted with our email marketing, we’re well ahead of our 2022 targets and trending to having our best year ever by a long shot,” says Charles. The sales team has been so successful, The Linux Foundation has grown their subscription to over 500 Sales Hub seats.  All of these advances are helping The Linux Foundation have a strong year. “We’re hitting a lot of revenue goals, and membership is growing at an accelerator rate,” says Charles. “And a lot of that was just doing very basic things in HubSpot that you might take for granted—until you don’t have them.”  Today, The Linux Foundation has 850-plus projects and has trained over 2 million developers.  “Having a finger on the pulse of our community—and using HubSpot to measure our reach and grow that community—is super powerful,” says Charles. Table of Contents Table of Contents - [Adapting a CRM to a Complex Business Model](https://www.hubspot.com#adapting-a-crm-to-a-complex-business-model) - [Lack of email segmentation and cross-team visibility](https://www.hubspot.com#lack-of-email-segmentation-and-cross-team-visibility) - [Implementing the HubSpot CRM Platform](https://www.hubspot.com#implementing-the-hubspot-crm-platform) - [List segmentation](https://www.hubspot.com#list-segmentation) - [Sales and marketing alignment](https://www.hubspot.com#sales-and-marketing-alignment) - [Data-backed decision-making](https://www.hubspot.com#data-backed-decision-making) - [Efficiencies with templates and snippets](https://www.hubspot.com#efficiencies-with-templates-and-snippets) - [Excellent support](https://www.hubspot.com#excellent-support) - [Best Email Marketing Results—Ever](https://www.hubspot.com#best-email-marketing-resultsever) > One of the reasons HubSpot works is because it’s so customizable. Chip Stewart Director of Digital Demand Generation [The Linux Foundation](https://www.linuxfoundation.org/) [](https://www.linuxfoundation.org/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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