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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Pierce Manufacturing  # Pierce Partners with Stream Creative for a CMS Hub Redesign Manufacturing 25-200 employees  - +300 pages seamlessly migrated Use Cases - HubSpot Services - Solutions Partner Implemented/Supported Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Pierce Manufacturing needed a website that looked great and was easy to manage on their own. So they teamed up with Stream Creative for a redesign project that let them maintain their brand standards. ### About Company Pierce Manufacturing is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, and more. ### Ready to take the reigns [Stream Creative](https://www.streamcreative.com) is a HubSpot Platinum Partner Agency based in Milwaukee, Wisconsin. They’ve been Hubspot partners since 2010 and recognized the potential of CMS Hub as a path to grow their business. They went from a web design agency to a full inbound marketing agency and haven’t looked back.  When one of their clients, Pierce Manufacturing, needed help with their website, Stream thought they would be an excellent fit for HubSpot. [Pierce Manufacturing](https://www.piercemfg.com) is the leading North American manufacturer of custom fire apparatus, including custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. With an active and passionate user base, the Pierce marketing team has a lot of responsibility; they needed tools that would help them move quickly.   Previously, the company’s website was hosted on Kentico. They were limited in the changes they could make themselves and often were stuck waiting for their former design partner to make the changes requested. By the time they started working with Stream Creative, they were feeling a bit trapped.  Stream knew CMS Hub would be a better option for Pierce because it provides the freedom and tools needed to work autonomously. The website was redesigned in two steps, first migrating the site on to CMS Hub as it was, then redesigning it to clean up and simplify the site. ### Flexibility and custom features Stream took advantage of the updated Hubspot design manager to build custom modules that would give Pierce the design flexibility they wanted, while at the same time, adhering to their brand standards. HubDB was leveraged to manage Pierce’s products and specs. The database allows Pierce to make updates in one place and have them reflected everywhere that information lives on the website. HubDB ensures their prospects, customers, and partners have the most up to date information. HubDB also enables custom functionality that they need on the site, like feature comparisons. *"HubDB reduces time constraints especially for a small team - time is precious, and they don’t have any to waste.” -Steve James, Stream Creative* At the completion of the design and content integration, Stream took the pages from CMS Hub staging to live all at once. Pierce wouldn’t be comfortable with a site launch that left parts of their site on the old design and others on the updated design. Without staging, Stream would have needed to build the site in a separate HubSpot portal and copy the pages over one by one. *“This was a huge update – the site has 300+ pages. All of the pages were completed and approved in content staging and published from there. We launched the site just before their biggest trade show of the year and had a nearly seamless launch.” - Brian Brinkman, Steam Creative*  Stream and Pierce continue to use tools like Hotjar, Databox, and Web Analytics reports to determine which pages are getting the most engagement and prioritize future improvements. Table of Contents Table of Contents - [Ready to take the reigns](https://www.hubspot.com#ready-to-take-the-reigns) - [Flexibility and custom features](https://www.hubspot.com#flexibility-and-custom-features)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Manufacturing - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - Manufacturing - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - United States - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Manufacturing - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - Manufacturing - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - United States - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Manufacturing - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - Manufacturing - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - United States - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI - 25-200 employees - United States - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - 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