Ready for Growth and Gearing up to Get There
Before HubSpot, TransFunnel relied heavily on referrals as well as outbound email marketing campaigns to generate leads. Over time, the outbound emails stopped working as they had exhausted their database and weren’t actively adding fresh leads. This outbound approach was manual, and TransFunnel was looking instead to automate their process and focus on acquiring quality leads and the core of the business, which was to deliver the best service possible to clients.
The founder and his team firmly believed in the inbound methodology, so it was a natural choice to look for the best platform to implement inbound marketing tactics for the business and clients. TransFunnel was familiar with HubSpot as they already had clients on the platform and were experienced working on it. When the opportunity arose to join the Agency Partner Program, it solidified their choice to get on board.
While the business grew, the team expanded in tandem and consisted of very diverse functions such as sales representatives, consultants, inbound marketers, writers, developers, and freelancers. With multiple touch points, they needed a way to communicate and collaborate with the least amount of friction but with optimal transparency.
Built for Success with the Agency Partner Program
TransFunnel incorporated the HubSpot tool internally, and that immediately provided the team visibility at each point of the business funnel, therefore allowing them to collaborate efficiently and tighten up the process of identifying opportunities and turning them into revenue.
The Meetings, Tasks, Forms, Workflows, and Lists tools, in particular, were pivotal in driving 95% of inquiries into meetings for the business. The automation put in place made this possible as it reduced time spent on unnecessary back and forth and the now seamless process they have has reduced the drop off rate between leads making an inquiry and booking a meeting.
With more time on their hands, it was time to build a robust lead generation funnel. TransFunnel achieved this by embracing the inbound methodology and leveraging on the functionalities of the HubSpot tool to launch a blog, optimize their website, and build landing pages to drive prospects closer to buying their services. Throughout this process, the team had access to the expertise of their dedicated account manager and an extensive database of resources offered. For example, the HubSpot Campaign Kits containing great content pieces was used extensively to attract and convert customers.
A Business Transformation that Goes Beyond Borders
TransFunnel became a HubSpot Gold partner within three months of their on-boarding, a testament to the synergy between their unique capabilities and the HubSpot Partner Program. As a Gold partner, TransFunnel is listed on the HubSpot Partner Directory, a platform that showcases their offerings and positive reviews from past and present clients to visitors across the globe. This additional exposure has been especially useful in generating new customers for TransFunnel outside of India. This extra exposure was crucial in driving both the 200% increase in website traffic compared to the previous year and the 25x increase in leads generated.
The HubSpot partner success team continuously works to identify and strengthen revenue streams for the business, while simultaneously empowering the team to become successful inbound marketing consultants themselves. The team embraced the time they now had to put in place a solid inbound marketing strategy. In a short span, they have optimized their website, ramped up SEO efforts, produced great value via the blog and launch various lead generation campaigns as quickly as under a week.
A combination of strong internal practices and capabilities powered by the HubSpot platform has allowed TransFunnel to turn an extra 50% of their clientele from one-off projects into successful retainers.