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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
- [Español](#)
- [Português](#)
- [Français](#)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Golden Bees

# How Golden Bees became more customer-centric thanks to HubSpot
Marketing & Advertising
25-200 employees

Use Cases
- Improve Service
- Sales and Marketing Alignment
- Boost Sales
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Content Hub](https://www.hubspot.com/products/content)
### Story Overview
Golden Bees, a subsidiary of Figaro Classifieds, is the first programmatic HR marketing agency in Europe. Looking to strengthen the organisational structure of its teams in order to maximise customer satisfaction, the agency opted for HubSpot tools to create optimised multi-skilled teams within a sales and technical structure that had precisely this customer satisfaction as its focus.
### About Company
Founded in 2015, Golden Bees aims to put HR at the heart of company performance and provides support with media consulting, technology and HR data analysis. The agency works with companies to fine-tune the digitalisation and structuring of their recruitment chain, thus enabling recruiters to improve the performance of their HR communications and sourcing strategy regardless of who their current or future partners are. It is on a mission to deliver sound, measurable ROI for its customers.
## __Towards an end-to-end CRM system__
A specialist in digitalising and structuring companies’ recruitment processes to enable recruiters to optimise the performance of their HR communications and sourcing strategies, [Golden Bees](https://www.goldenbees.fr/) is also focused on fine-tuning information- and data-sharing- between its various specialist departments, following an approach built on operational effectiveness and rigour.
Before introducing the HubSpot solution in 2019, Golden Bees had been using various tools according to its objectives, particularly in terms of running email campaigns and managing client and staff data. This is why it was keen to develop an end-to-end CRM system that would make it easier to share important information between the various services. After having been approached as a prospective client, the agency trialled the [Sales Hub](https://www.hubspot.com/products/sales) and [Marketing Hub](https://www.hubspot.com/products/marketing). This clearly proved a positive experience, because Golden Bees then decided to adopt the tools and expand its use of them. This was partly down to their user-friendly interface, the speed and agility of their customer success service and how they link up with external tools as well as the wealth of resources made available to HubSpot’s clients.
However, there were several other factors that prompted Golden Bees to pick HubSpot besides those listed above: firstly, the agency wanted to enhance its evangelism, conversion and retention processes. Secondly, it wanted more closely-aligned teams and an optimised customer experience. Being able to access the full range of tools needed to achieve all these goals on a single platform meant that the processes were simplified right from the start and became more relevant. This is especially true in the context of a high-growth company with varying needs in terms of recruitment, onboarding and sales activities.
## __A fruitful partnership__
Golden Bees and HubSpot started working together in 2019. Having initially been used an intermediary function between the sales and marketing teams, HubSpot’s software has grown to become an essential solution for centralising key information, as well as for the agency’s internal processes. All the company’s departments are now using the tool to perform their tasks monitor the development and impact of these tasks on a daily basis.
The simplified version of the HubSpot solution was used at the start to enable staff to familiarise themselves with the tools at company level. The teams then tackled advanced use, which required a longer adaptation period and called for adjustments based on the needs of each team.
Using the Marketing Hub allowed the agency to automate some of its tasks, which not only enables it to save time every day, but also to overhaul its lead acquisition and qualification processes. Its inbound marketing strategy, amongst other things, has enabled Golden Bees to grow its customer base for the long term.
The Sales Hub, meanwhile, is being used to improve company performance monitoring. Using detailed dashboards and reports, it allows sales activities to be fine-tuned both at agency level and at the level of the various services it provides.
Finally, the [CMS Hub](https://www.hubspot.com/products/cms) lets teams work independently. This solution is also a useful way to gauge interest in the content offered by marketing specialists and to refine the company’s commercial strategy in line with lead and customer behaviour.
## __Conclusive results__
Introducing HubSpot’s solution at Golden Bees has allowed the agency to optimise its business processes by automating time-consuming and low-value tasks.
Improving internal dialogue has also enabled the teams to focus on the customer experience. This has increased the size of their average shopping basket, boosting the agency’s sales.
Similarly, access to reliable real-time data and the inbound marketing strategy have helped to increase site traffic and acquire new qualified leads, while customer numbers have also increased.
All in all, the agency is happy with HubSpot’s services and recommends them to companies experiencing ultra-fast growth. In the long term, it plans to use HubSpot’s solutions to consolidate its position as European leader and replicate its organisational structure in other parts of the continent.
Table of Contents Table of Contents
- [Towards an end-to-end CRM system](https://www.hubspot.com#towards-an-end-to-end-crm-system)
- [A fruitful partnership](https://www.hubspot.com#a-fruitful-partnership)
- [Conclusive results](https://www.hubspot.com#conclusive-results)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
- 
### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
- 25-200 employees
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* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
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### Instrumental Group created a seamless, scalable billing process with HubSpot payments
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### Caxton increases web traffic by 65% with HubSpot
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### Helsinki Partners Optimises its Marketing Initiatives with HubSpot
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### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster
- 25-200 employees
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[Read more](https://www.hubspot.com/case-studies/hr-connect)
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### Caxton increases web traffic by 65% with HubSpot
- 25-200 employees
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[Read more](https://www.hubspot.com/case-studies/caxton-payments)
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### How booming fintech CardUp boosted efficiency 4X with HubSpot
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- 25-200 employees
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[Read more](https://www.hubspot.com/case-studies/greenly)
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### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
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[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
- 
### Instrumental Group created a seamless, scalable billing process with HubSpot payments
- Marketing & Advertising
- 25-200 employees
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* * *
[Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments)
- 
### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot
- Marketing & Advertising
- 25-200 employees
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* * *
[Read more](https://www.hubspot.com/case-studies/loop-and-tie)
- 
### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner
- Marketing & Advertising
- 25-200 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/manobyte)
- 
### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster
- 25-200 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/hr-connect)
- 
### Caxton increases web traffic by 65% with HubSpot
- 25-200 employees
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* * *
[Read more](https://www.hubspot.com/case-studies/caxton-payments)
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- Marketing & Advertising
- 25-200 employees
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* * *
[Read more](https://www.hubspot.com/case-studies/six-flow)
- 
### Helsinki Partners Optimises its Marketing Initiatives with HubSpot
- Marketing & Advertising
- 25-200 employees
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* * *
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- 
### How booming fintech CardUp boosted efficiency 4X with HubSpot
- 25-200 employees
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[Read more](https://www.hubspot.com/case-studies/cardup)
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### How Greenly Quadrupled its ARR with HubSpot
- 25-200 employees
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* * *
[Read more](https://www.hubspot.com/case-studies/greenly)
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