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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
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AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
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The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
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[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
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Connect your favorite apps to HubSpot
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
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- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
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- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
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- [Directory](https://www.hubspot.com/case-studies/directory)
- Virtamed

# VirtaMed Streamlines Its Lead Nurturing with HubSpot
Healthcare
25-200 employees

- 39%
increase in traffic
- 18%
increase in organic traffic
Use Cases
- Increase Traffic
- Sales and Marketing Alignment
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
VirtaMed develops and produces some of the most realistic surgical simulators in the marketplace. The company wanted an all-in-one platform that would allow it to centralise and leverage its lead intelligence. With HubSpot, VirtaMed personalized its email outreach, increased its email interaction rates and improved how its marketing and sales teams work together.
### About Company
Founded in 2007, VirtaMed is a Swiss company that develops and produces highly realistic surgical simulators for medical training. Its virtual reality training tools provide a risk-free environment for trainees to learn and practice a range of endoscopic interventions on a variety of anatomies.
### Seeking to Personalise the Buyer’s Journey
[VirtaMed](https://www.virtamed.com/en/) has grown considerably since it was founded by a group of PhD students in 2007. It is a company that prides itself on being cutting edge and wants to be sure that it was effectively nurturing its leads.
“We were using a lot of different point solutions – too many! We were using multiple tools for both lead intelligence and email management, none of which were synced to our CRM. That made personalising campaigns difficult, and we had to use Excel sheets to alert our salespeople to hot prospects,” explains Ronald Suhner, Marketing Manager with VirtaMed.
It was clear that the company needed an all-in-one platform that would allow it to join up its activities. It evaluated several, including Marketo, but it was the most impressed by the HubSpot Growth Stack.
“The combination of the HubSpot marketing, CRM and sales software was exactly what we were looking for. With HubSpot Marketing Hub, we would be able to get to know our leads on a deeper level and use those insights to nurture them in a more targeted way. HubSpot CRM was also a major attraction. For the first time, our sales and marketing teams would be working from the same page, sharing contacts, lead data and reports.”
The “plug-and-play” nature of the solution was important to VirtaMed, as it didn’t want to waste much time on implementation and learning the tool.
“We discounted other platforms because we knew that it would take ages to customise them. With the HubSpot Growth Stack, that wasn’t an issue. We were also impressed by all the guidance and support that HubSpot offered! We signed up in 2017.”
### Aligning Marketing and Sales
VirtaMed demonstrates its simulators at major medical conferences around the world, which allows it to collect many leads.
“We get plenty of foot traffic to our booths; we’re producing exciting products, and people are keen to view and try them. However, that does mean that we get a good number of low-quality leads that aren’t going to convert. With our initial email campaigns, we can quickly determine who is a genuine prospect and who isn’t,” says Ronald.
Once the best leads are identified, VirtaMed nurtures them with personalised campaigns that are designed to move them through the funnel. Hubspot helps their marketing team and their sales team work together to get the relevant information to the right people at the right time.
“With the email dashboard, we can see our open rates and click-through rates, and we use HubSpot analytics to see where our leads went on our website and what they were interested in. That allows us to refine our communications and content continually.”
“It’s helping us to bring our sales and marketing teams closer together. We have a single source of truth for lead intelligence, and our salespeople have a new appreciation for what our marketing department does. They have so much more information on their prospects now, and they can also use HubSpot Sales Hub to automate and prioritise their outreach and close more deals.”
Ronald has been pleasantly surprised by how easy it has been to embed the HubSpot software into VirtaMed’s daily activities.
“Our HubSpot customer success manager has been supportive. It’s clear that she wants us to be successful. She highlights new things that we could be doing and also helps with our high-level strategy. The HubSpot support team is superb as well. They are there whenever we need them, and they have successfully resolved every issue that we’ve ever had.”
### Deeper Insights and Engaged Prospects
Since signing up with HubSpot, VirtaMed has been able to streamline and centralise it's lead nurturing process considerably. Website traffic has increased by 39%, while organic traffic is up by 18%.
Our email interaction rates have significantly increased, and we have a much better view of what our prospects are interested in and what their pain points are. That’s incredibly valuable. The data from HubSpot analytics also allows us to keep adjusting and improving our campaigns so that we can drive leads through the funnel in a quicker, smoother way.”
Ronald believes that HubSpot is going to play an essential role in VirtaMed’s future success.
“I’m excited to keep growing with HubSpot. It’s a forward-moving company that is constantly innovating – exactly the kind of organisation that we want to be partnered with.”
Table of Contents Table of Contents
- [Seeking to Personalise the Buyer’s Journey](https://www.hubspot.com#seeking-to-personalise-the-buyers-journey)
- [Aligning Marketing and Sales](https://www.hubspot.com#aligning-marketing-and-sales)
- [Deeper Insights and Engaged Prospects](https://www.hubspot.com#deeper-insights-and-engaged-prospects)
Previous Next
- > The combination of the HubSpot marketing, CRM and sales software was exactly what we were looking for. With HubSpot Marketing Hub, we would be able to get to know our leads on a deeper level and use those insights to nurture them in a more targeted way. HubSpot CRM was also a major attraction. For the first time, our sales and marketing teams would be working from the same page, sharing contacts, lead data and reports.
Ronald Suhner
Marketing Manager
- > We discounted other platforms because we knew that it would take ages to customise them. With the HubSpot Growth Stack, that wasn’t an issue. We were also impressed by all the guidance and support that HubSpot offered! We signed up in 2017.
Ronald Suhner
Marketing Manager
- > We get plenty of foot traffic to our booths; we’re producing exciting products, and people are keen to view and try them. However, that does mean that we get a good number of low-quality leads that aren’t going to convert. With our initial email campaigns, we can quickly determine who is a genuine prospect and who isn’t.
Ronald Suhner
Marketing Manager
- > With the email dashboard, we can see our open rates and click-through rates, and we use HubSpot analytics to see where our leads went on our website and what they were interested in. That allows us to refine our communications and content continually.
Ronald Suhner
Marketing Manager
- > It’s helping us to bring our sales and marketing teams closer together. We have a single source of truth for lead intelligence, and our salespeople have a new appreciation for what our marketing department does. They have so much more information on their prospects now, and they can also use HubSpot Sales Hub to automate and prioritise their outreach and close more deals.
Ronald Suhner
Marketing Manager
- > I’m excited to keep growing with HubSpot. It’s a forward-moving company that is constantly innovating – exactly the kind of organisation that we want to be partnered with.
Ronald Suhner
Marketing Manager

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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[Read more](https://www.hubspot.com/case-studies/fitforme)
- 
### MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot
- Healthcare
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/medicalert-foundation-canada)
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### Mindgram Emerges at the Forefront of the Well-Being Industry with HubSpot
- Healthcare
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mindgram)
- 
### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub
- Healthcare
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/acumen)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
- 
### How EnergySage Became a Faster, More Trusted Partner to Every Homeowner Going Solar with HubSpot Agent CLI
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/how-energysage-became-a-faster-more-trusted-partner-to-every-homeowner-going-solar-with-hubspot-agent-cli-cutting-weeks-of-work-to-a-single-day)
- 
### How Vesper cut deal negotiation time from 21 days to 7 with HubSpot Revenue Hub
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/vesper)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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