As a raising startup in the well-being industry, Mindgram’s goal was to maximize business growth. Since implementing HubSpot Marketing, Sales and Service Hub in early 2021, Mindgram quadrupled its website traffic, increased revenue, and elevated customer satisfaction, all while improving internal operations. Mindgram has risen to the top and today, it is one of the most recognizable mental care platforms across Europe.
Increased Website Traffic
Marketing Hub supported Mindgram’s efforts to create unique digital marketing campaigns, resulting in increased website traffic by 4X within just one year. HubSpot’s easy-to-manage drag-and-drop CMS editor enabled Mindgram to efficiently create lead generation campaigns. HubSpot’s marketing automation features also helped Mindgram to optimize their lead nurturing efforts thanks to targeted workflows.
Increased Revenue
Sales Hub helped Mindgram empower their sales process, which in turn enabled the team to continuously exceed their targets each quarter, leading to a consistent revenue growth. HubSpot’s single source of truth also supported the customer success team, which gained valuable insights thanks to aligning their processes with the sales team. Due to the increased visibility, the sales and customer success teams have been able to work together towards maximizing sales opportunities. HubSpot’s sales automation features also improved team’s productivity by automating repetitive tasks, such as email follow-ups and reminders.
Enhanced Customer Satisfaction
Service Hub facilitated customer support processes thanks to the integration of the HubSpot help desk features within the Mindgram platform. The in-depth reporting helped Mindgram gain valuable insight not only about customer behavior but also about customer needs. The customer care team was able to respond quickly and efficiently thanks to a unified interface for managing all customer communication channels, including email and chat.
Strengthened Internal Operations
Operations Hub enabled Mindgram to strengthen organizational processes that serve as the basis for any marketing, sales, and service efforts. The manual, mundane tasks of cleaning up data duplicates and formatting issues was replaced by automated routine workflows. Mindgram also leveraged the ‘Custom Code’ workflow feature to enhance organizational structure and automate specific pricing calculations.
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