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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - NOW Finance  # How NOW Finance Scaled 2X with HubSpot Banking & Financial Services 25-200 employees  - 2x loan book size - 10 hours of administrative work saved per month Use Cases - Integrate Company Data - Improve Service Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview NOW Finance transformed from broker-focused to direct lending by implementing HubSpot across sales, service, and marketing. Their unified data approach enabled personalised experiences while doubling its loan book size. ### About Company NOW Finance is a leading, Australian-owned, non-bank lender providing simple, data-driven personal loans. Our business is based in Melbourne with offices in Sydney, Brisbane and Perth, servicing customers across all states and territories in Australia. # Turning Customer Experience Vision into Reality Through Technology [NOW Finance](https://nowfinance.com.au/), one of Australia's fastest-growing non-bank lenders, specialises in personal and car loans. Initially, the company built strong foundations through its broker channel, which has grown to over 7,000 accredited brokers nationwide. As digital expectations in financial services evolved, NOW Finance saw an opportunity to expand into the direct-to-consumer market while maintaining strong broker relationships. To succeed, the team recognised the need to shift from a product-centric to a customer-centric approach. This required challenging industry norms to exceed customer expectations and reimagining the entire customer journey—a process that required a comprehensive overhaul of how customer data was collected, managed, and leveraged to deliver seamless, personalised experiences at scale. # A Customer-First Mindset This approach aligned with NOW Finance’s commitment to challenging industry norms. As Chief Marketing Officer Chris Maccan explains: “NOW Finance has always pushed boundaries in our category. We decided to remove all fees from our product—a bold move to truly walk our talk. We stand for transparency, simplicity, and ease of understanding, and we backed that up”. This ambitious move to eliminate fees for their customers required the team to find efficiencies elsewhere in the business. They turned their focus to operational processes, particularly their technology infrastructure, seeing an opportunity to both reduce costs and transform their customer experience.  # Building a Unified Data Foundation NOW Finance was pioneering innovations like fee-free products in their market, but their growth was being held back by fragmented technology and manual processes. Disconnected systems created data silos that prevented the team from seeing the complete customer picture. This made it challenging to understand customer journeys, deliver personalised service, or measure the impact of their marketing and sales efforts. Partnering with HubSpot solutions partner [BAC](https://ecosystem.hubspot.com/marketplace/solutions/bac), NOW Finance developed a comprehensive data strategy. The project began with the implementation of [Sales Hub](https://www.hubspot.com/products/sales) and [Service Hub](https://www.hubspot.com/products/service) to establish a foundational data architecture. This methodical approach allowed teams to adapt gradually while maintaining business continuity.  Sales Hub consolidated inputs from multiple systems into a single interface for their sales teams, integrated loan origination data for real-time updates, and implemented commission reporting through Google Sheets integration. Service Hub transformed their broker accreditation process into a systematic ticket-based workflow and established a dedicated knowledge base, enabling them to track broker interactions and provide automated support. This centralized customer communication hub became the foundation for their enhanced service delivery system. The true power of HubSpot lay in its ability to connect different data points, creating a holistic view of customer relationships. As Maccan describes: “HubSpot helps us understand the entire relationship of our customers—whether it’s a car loan, a broker, or something else. These connections enable deep personalisation.” This capability was further strengthened with the addition of [Marketing Hub](https://www.hubspot.com/products/marketing), which enabled advanced marketing automation, personalised content delivery, and customer journey tracking through integrations with Hotjar and Google Ads. With this infrastructure in place, NOW Finance enhanced service delivery through deeper personalisation and automation. Their HubSpot-powered broker help centre now tracks engagement and identifies knowledge gaps, offering valuable insights into service effectiveness. “The help centre enables us to track interactions, identify key concerns, and pinpoint areas for improvement,” Maccan explains. The platform’s unified view allows more informed interactions across all channels while supporting NOW Finance’s commitment to operational efficiency and fee-free products. # Transforming Operations and Driving Growth HubSpot’s unified platform delivered measurable results in operational efficiency, business growth, and customer experience. Within 24 months of implementation, NOW Finance saw significant improvements while expanding their market presence. The impact on daily operations was immediate. “We went from juggling three different applications for a single customer interaction to handling everything within HubSpot,” Maccan explains. This streamlined approach dramatically reduced manual processing time. For instance, automating commission reporting via Google Sheets saved over 10 hours of administrative work per month. Scalability was another key benefit. NOW Finance grew from 70-80 employees to over 100 and more than doubled its loan book size—all without major capital investment. “Like many startups, we’ve bootstrapped and grown organically, without taking on massive amounts of capital,” Maccan notes. Additionally, the company expanded its product offerings, introducing an auto loan product through its broker channel while significantly growing its direct-to-consumer business from a minor to a major revenue contributor. NOW Finance continues leveraging HubSpot to drive its next growth phase. As Maccan puts it, “HubSpot scales with us. The time savings will continue to grow as our team and business expand,” reinforcing HubSpot’s role as a cornerstone of their long-term growth strategy. By building a foundation of unified data and automation, NOW Finance is well-positioned for sustainable growth while delivering the personalised customer experience that defines its brand. Table of Contents Table of Contents - [Turning Customer Experience Vision into Reality Through Technology](https://www.hubspot.com#turning-customer-experience-vision-into-reality-through-technology) - [A Customer-First Mindset](https://www.hubspot.com#a-customer-first-mindset) - [Building a Unified Data Foundation](https://www.hubspot.com#building-a-unified-data-foundation) - [Transforming Operations and Driving Growth](https://www.hubspot.com#transforming-operations-and-driving-growth) > HubSpot helps us understand the entire relationship of our customers—whether it’s a car loan, a broker, or something else. These connections enable deep personalisation. Chris Maccan Chief Marketing Officer NOW Finance  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - Banking & Financial Services - 25-200 employees - Australia * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - Banking & Financial Services - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - 25-200 employees - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### How BruntWork Streamlined Operations and Achieved More Than $5M MRR with HubSpot - 25-200 employees - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/bruntwork) -  ### Banca Aidexa: A Revolution in SME Lending. 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