Powerful marketing automation is only the tip of the iceberg when it comes to crafting a best-in-class customer experience. To be truly successful, you need insight into what's working and what's not so you can adjust your strategy, effectively set goals, and identify strong coaching opportunities for your team.
HubSpot’s CRM platform brings all of your data together in one central place to help you easily answer key business questions and empower your whole team by giving them access to the data they need to do their jobs, without waiting for help from an analyst or spending hours a day merging data in spreadsheets.
ActiveCampaign also offers out-of-the-box reporting and a custom report builder. However, you’ll still need to address the underlying data issues. You will also need to consider how your various sources of data are syncing, their timing, accuracy, etc. Since ActiveCampaign focuses on fewer features, you will need to assess what (if any) additional data sources to incorporate.
HubSpot's Web traffic analytics connect all of your website traffic and engagement data with your CRM, turning volumes of data into actionable insights to give you a full picture of your customer journey. You can drill down further to analyze web, landing page, and blog page performance by domain, language, country, and more. Plus, you can see all of your sourcing data in one centralized place, making it easier to understand which key channels are driving traffic to your site, and whether those leads go on to become customers.
Sales forecasting helps sales leaders who need to actively understand their team’s performance to set goals and coach their teams to hit them. But forecasting is only as accurate as the CRM data added by your team.
The HubSpot CRM platform makes it easy for sales reps to input data, and automatically captures insights. You’ll get powerful forecasting in Sales Hub that helps you take control of your decision making.