Go beyond email and SMS. Upgrade your marketing with the #1 customer-rated marketing automation platform.
HubSpot marketing customers see a 134% increase in their website traffic1
HubSpot marketing customers generate 107% more leads1
79% of HubSpot users say it helps them centralize their data all in one place1
HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.
HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.
We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.
Klaviyo works well for retention marketing, but HubSpot offers a comprehensive solution for both acquisition and retention. HubSpot helps you generate demand with content marketing tools like ads, social, sites, landing pages, SEO, podcasts, and more. Additionally, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better grow your audience. None of these tools are available with Klaviyo.
Klaviyo was designed for B2C e-commerce businesses and lacks B2B marketing tools. In contrast, HubSpot excels in B2B and B2C marketing. Built around a smart CRM, HubSpot offers robust lead scoring, account scoring, and account-based marketing tools on the B2B side. On the B2C side, HubSpot enables you to launch abandoned cart, repurchase, and upsell campaigns through integrations with top commerce platforms like Shopify, WooCommerce, and Adobe Commerce (Magento).
Klaviyo is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto a single platform built around a unified customer profile. This enables integrated reporting, better collaboration, and more streamlined operations. With Klaviyo, you’d need to purchase a separate CDP product just to connect your customer data.
Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Klaviyo.
HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2024. Some HubSpot advantages include:
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Klaviyo may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.
HubSpot offers unique marketing features like ad management, social media management, websites, blogs, landing pages, SEO tools, lead scoring, shared messaging inbox, social agent, content agent, content remix, and more that Klaviyo does not have.
Moreover, HubSpot offers sales, customer service, content management, commerce, data management, and data enrichment capabilities that Klaviyo lacks through our Sales Hub, Service Hub, Content Hub, Commerce Hub, Operations Hub, and Breeze Intelligence products respectively.
HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.
HubSpot's marketplace of 1,700+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.