HubSpot vs Klaviyo
Growth is messy. Your tools don’t have to be. See how HubSpot connects all your marketing channels with the #1 customer-rated marketing automation platform.
Why choose HubSpot?
Grow your brand
167%
HubSpot marketing customers see a 167% increase in their website traffic (HubSpot ROI Report)
Align sales and marketing
87%
87% of marketers using HubSpot say it improved alignment with their sales team (Internal HubSpot Research)1
HubSpot vs Klaviyo at a Glance
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Email Marketing
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Automation
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AI Content Generation
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AI Multi-Channel Campaign Builder
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AI Answer Engine Optimization
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Custom Agent Builder
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Agent Marketplace
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Landing Pages
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Ad Management
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Lead Scoring
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ABM Tools
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Web Traffic Analytics
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Multi-Touch Revenue Attribution
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Customer Journey Analytics
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HubSpot for Marketers Enterprise vs Klaviyo Email shown
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What makes HubSpot different?
Grow your brand
Klaviyo helps you market to the customers you already have. HubSpot helps you reach new ones. Show up in AI answers with AEO, connect with customers across channels through social media management, and identify active interest with buyer intent data. Then turn that interest into action with an AI prospecting agent that researches accounts and drafts outreach at scale. More channels. Greater reach. One place to run it all.
Align sales and marketing
Klaviyo is built for B2C e-commerce marketing. HubSpot unites your sales and marketing teams, however you go to market. For sales-led teams, that means things like lead and company scoring, account-based marketing, and an AI prospecting agent. And for product-led teams, it means promotional blasts, retargeting ads, and upsell campaigns through native integrations with Shopify, WooCommerce, and Square. Whatever your go-to-market motion, HubSpot keeps it all connected.
Scale with confidence
Klaviyo is often one of many tools businesses cobble together — resulting in fragmented data, inefficient processes, and wasted time and effort. HubSpot brings your marketing, sales, and service teams together on one connected platform. See a complete view of your customers. Update records with native data enrichment. Get deeper insights with Data Agent and Data Studio. And connect your tools with 2,000+ pre-built integrations. HubSpot adapts with you for every stage of your business growth.
A growing number of companies are using HubSpot
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HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.
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HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.
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We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.
HubSpot vs Klaviyo FAQ
Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including:
- Business units and multi-brand management
- Sandboxes for safe testing
- Content approval workflows
- Advanced permission management
- Custom-coded templates
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Klaviyo may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.
HubSpot offers unique marketing features like AI answer engine optimization, content remix, custom agents via Agent Builder, Agent Hub for managing every agent in one place, ad management, social media management, websites, landing pages, SEO, lead scoring, account-based marketing, and more that Klaviyo does not have.
HubSpot offers extensive customization. You can use custom objects, properties, and associations to align your data with your business needs. Create default spaces to fit your team's requirements, configure crucial UI elements like contact records, and use extensions to create new entirely custom UI elements. See more info here.
Yes, HubSpot includes custom reports, interactive dashboards, customer journey analytics, multi-touch revenue attribution, and more.
HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see here). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more.
HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
HubSpot is an Agentic Customer Platform with AI built into every part of the product. Out-of-the-box agents handle prospecting, customer support, data research, and content creation. Agent Builder lets you create custom agents in plain language, no code required. Agent Marketplace offers pre-built agents from HubSpot and partners. And Agent Hub gives you a single home to manage every agent. Beyond agents, HubSpot includes Breeze Assistant, content remix, predictive lead and account scoring, and guided actions. From creating content to streamlining processes and improving data analysis, HubSpot's AI gives you the competitive edge you need in today's rapidly changing business environment.
Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.1
HubSpot makes it easy to move from Klaviyo with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.
Attract more customers with HubSpot today!
Use HubSpot Marketing Hub to generate more leads, convert prospects, and nurture customer relationships.
Pricing and product feature information on this page reflects what was publicly available as of August 2026. Before making a decision, verify current pricing and features with each platform's official documentation.
1. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025.
