Logo - Full (Color)

HubSpot vs Klaviyo

Go beyond email and SMS. Upgrade your marketing with the #1 customer-rated marketing automation platform.

Why choose HubSpot?

Generate more traffic

134%

HubSpot marketing customers see a 134% increase in their website traffic1

Nurture more leads

107%

HubSpot marketing customers generate 107% more leads1

Integrate your data

79%

79% of HubSpot users say it helps them centralize their data all in one place1

A growing number of companies are using HubSpot
  • Ocean Spray
  • Hamilton Beach
  • Toyota
  • Crate & Barrel
What makes HubSpot different?
Content Remix

Generate more traffic

Klaviyo works well for retention marketing, but HubSpot offers a comprehensive solution for both acquisition and retention. HubSpot helps you generate demand with content marketing tools like ads, social, sites, landing pages, SEO, podcasts, and more. Additionally, HubSpot’s advanced AI features, such as social agent, content agent, and content remix, amplify your reach and better grow your audience. None of these tools are available with Klaviyo.

Automate Lead Nurturing

Nurture more leads

Klaviyo was designed for B2C e-commerce businesses and lacks B2B marketing tools. In contrast, HubSpot excels in B2B and B2C marketing. Built around a smart CRM, HubSpot offers robust lead scoring, account scoring, and account-based marketing tools on the B2B side. On the B2C side, HubSpot enables you to launch abandoned cart, repurchase, and upsell campaigns through integrations with top commerce platforms like Shopify, WooCommerce, and Adobe Commerce (Magento).

Contact Record

Integrate your data

Klaviyo is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto a single platform built around a unified customer profile. This enables integrated reporting, better collaboration, and more streamlined operations. With Klaviyo, you’d need to purchase a separate CDP product just to connect your customer data.

Compare HubSpot & Klaviyo

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Klaviyo.

2023_MarketingHub_Blog-Feb-13-2024-06-55-59-9161-PM

Download our FREE PDF comparison guide

HubSpot vs Klaviyo FAQ

HubSpot for Marketers is a complete marketing solution that unites the power of content marketing with world-class lead generation and marketing automation tools. It includes all the capabilities of HubSpot Marketing Hub and HubSpot Content Hub.

HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2024. Some HubSpot advantages include:

  • More tools for acquisition & inbound marketing
    • Ads and social media management
    • Websites, blogs, landing pages, case studies, and podcasts
    • Unified messaging inbox across email, site chat, Facebook, and WhatsApp
  • More unified platform
    • Better campaign management with more marketing channels
    • More robust automation and reporting across the entire front office (marketing, sales, and service)
    • Improved efficiency through tech stack consolidation
  • More scalable and customizable
    • 1,700+ pre-built integrations
    • Supports large teams and high-volume sending
    • Deep customization through custom objects, properties, permissions, and more

HubSpot's customer platform is purpose-built to fuel your business growth efficiently, with seamless onboarding, customization, and scalability. Its user-friendly interface, integration capabilities, automation features, and advanced analytics make it a comprehensive solution supporting your journey to success.

HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.

Klaviyo may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.

HubSpot offers unique marketing features like ad management, social media management, websites, blogs, landing pages, SEO tools, lead scoring, shared messaging inbox, social agent, content agent, content remix, and more that Klaviyo does not have.

Moreover, HubSpot offers sales, customer service, content management, commerce, data management, and data enrichment capabilities that Klaviyo lacks through our Sales Hub, Service Hub, Content Hub, Commerce Hub, Operations Hub, and Breeze Intelligence products respectively.

HubSpot’s offers extensive customization using custom objects, properties, and associations to align with your data needs. Create default spaces to fit your team's requirements, configure crucial elements like contact records, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. More info here.

Yes, HubSpot includes customizable reports, interactive dashboards, advanced analytics, attribution tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.

HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1,700+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Yes, HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Copilot, Agents, and features like content assistant, content remix, conversation intelligence, predictive forecasting, guided actions, and more. From creating content to streamlining processes and improving data analysis, Breeze, HubSpot's AI, gives you the competitive edge you need in today’s rapidly changing business environment.

Customers adopt HubSpot quickly because it’s so easy to use and implement. 84% of HubSpot users are active in the product within 12 days (based on 2024 HubSpot customer data).

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.