Growth is messy. Your tools don’t have to be. See how HubSpot connects all your marketing channels with the #1 customer-rated marketing automation platform.
HubSpot marketing customers see a 167% increase in their website traffic (HubSpot ROI Report)
87% of marketers using HubSpot say it improved alignment with their sales team (Internal HubSpot Research)1
HubSpot is a fantastic product. I mean, I cannot think about a better way to do lead nurturing, to do automation, or to do automation marketing.
HubSpot brought our sales and marketing under one roof and helped us work smarter with our different lines of business. We’re growing and delivering an outstanding customer experience.
We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on.

Klaviyo helps you market to customers you already have. HubSpot helps you find new ones. Show up in AI answers using AEO. Reach customers where they are with social media management. Spot business interest with buyer intent data. Then, close the loop with AI agents that prospect, engage, and convert at scale. More channels. Greater reach. One place to run it all.

Klaviyo is built for B2C e-commerce marketing. HubSpot unites your sales and marketing, however you go to market. For sales-led teams, that means things like lead and company scoring, account-based marketing, and an AI prospecting agent. And for product-led teams, it means promotional blasts, retargeting ads, and upsell campaigns through native integrations with Shopify, WooCommerce, and Square. Whatever your go-to-market motion, HubSpot keeps it all connected.

Klaviyo is often one of many tools businesses cobble together — resulting in fragmented data, inefficient processes, and wasted time and effort. HubSpot brings your marketing, sales, and service teams together on one connected platform. See a complete view of your customers. Update records with native data enrichment. Get deeper insights with Data Agent and Data Studio. And connect your tools with 2,000+ pre-built integrations. HubSpot adapts with you for every stage of your business growth.





Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including:
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Klaviyo may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.
HubSpot offers unique marketing features like AI answer engine optimization, content remix, ad management, social media management, websites, landing pages, SEO, lead scoring, account-based marketing, and more that Klaviyo does not have.
Moreover, HubSpot offers sales, commerce, and data management capabilities that Klaviyo lacks through our Sales Hub, Commerce Hub, and Data Hub products respectively.
HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see here). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more.
HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features with each platform's official documentation.
1. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025.