<link rel="stylesheet" href="https://www.hubspot.com/hubfs/hub_generated/template_assets/1/207928094053/1776957910476/template_footer-core-non-critical.min.css">
Logo - Full (Color)

HubSpot vs Klaviyo

Growth is messy. Your tools don’t have to be. See how HubSpot connects all your marketing channels with the #1 customer-rated marketing automation platform.

Why choose HubSpot?

Grow your brand

167%

HubSpot marketing customers see a 167% increase in their website traffic (HubSpot ROI Report)

Align sales and marketing

87%

87% of marketers using HubSpot say it improved alignment with their sales team (Internal HubSpot Research)1

Scale with confidence

89%

89% of HubSpot customers see productivity increases (HubSpot ROI Report)

A growing number of companies are using HubSpot
  • CODE41-transparent-BG
  • MarineMax_Logo_NoTagline-1
  • LS-Logo@4x (1)
What makes HubSpot different?
MH_AEO_BrandVisibilityScore_EN_03102026

Grow your brand

Klaviyo helps you market to customers you already have. HubSpot helps you find new ones. Show up in AI answers using AEO. Reach customers where they are with social media management. Spot business interest with buyer intent data. Then, close the loop with AI agents that prospect, engage, and convert at scale. More channels. Greater reach. One place to run it all.

MH_MarketingAnalytics_MultitouchAttributionReport_en_01162026

Align sales and marketing

Klaviyo is built for B2C e-commerce marketing. HubSpot unites your sales and marketing, however you go to market. For sales-led teams, that means things like lead and company scoring, account-based marketing, and an AI prospecting agent. And for product-led teams, it means promotional blasts, retargeting ads, and upsell campaigns through native integrations with Shopify, WooCommerce, and Square. Whatever your go-to-market motion, HubSpot keeps it all connected.

Data Hub - Data Studio - Unified Data

Scale with confidence

Klaviyo is often one of many tools businesses cobble together — resulting in fragmented data, inefficient processes, and wasted time and effort. HubSpot brings your marketing, sales, and service teams together on one connected platform. See a complete view of your customers. Update records with native data enrichment. Get deeper insights with Data Agent and Data Studio. And connect your tools with 2,000+ pre-built integrations. HubSpot adapts with you for every stage of your business growth.

HubSpot vs Klaviyo FAQ

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features with each platform's official documentation.

1. Based on a HubSpot survey of 1,546 CRM users across the globe conducted in August 2025.