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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Liquidity Services  # Liquidity Services Cuts Costs 50% by Consolidating on HubSpot Ecommerce 200-1,000 employees  - 8+ tools eliminated - 80% improved visibility into sales and marketing efforts - 70% increase in email sender scores Use Cases - Full CRM Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) - [Data Hub](https://www.hubspot.com/products/operations) - [](https://www.hubspot.com/products/crm/enterprise) ### Story Overview By consolidating sales, marketing, and service on the HubSpot CRM platform, Liquidity Services slashed costs in half while improving the performance of its core business. ### About Company Liquidity Services (NASDAQ: LQDT) operates the world’s largest B2B e-commerce marketplace platform for surplus assets with over $10 billion of completed transactions to more than 4.8 million qualified buyers and 15,000 corporate and government sellers worldwide. ## Harmonizing Global Sales and Marketing Teams Liquidity Services was founded in November 1999 on the belief that there is a better way to serve the current $600 billion reverse supply chain industry—a way to transform surplus from a burden into a value-added opportunity.  With more than 600 asset categories, Liquidity Services’ global sales and marketing teams turned to HubSpot to help streamline and coordinate their communications strategies and processes.  “We have assets around the world—from Asia to Europe to South Africa and North America,” says Liquidity Services Director of Digital Marketing Megan Beer. “Because of that, we needed a centralized system to harmonize our sales and marketing initiatives.”   ### Disparate tools across marketplaces Liquidity Services has unique business marketplaces serving different asset categories, including: AllSurplus as a surplus aggregator, GovDeals for government surplus, Liquidation.com for retail surplus, and others for real estate and consumer surplus.  Each marketplace has its own sales and marketing team with expertise in its specific asset class. Each team was using different sales and marketing tools.  “While some software systems were shared between marketplaces, some were not,” says Megan. “While the teams were successful, we knew we could be more productive if we joined systems and created a collaborative, global strategy to unite our marketplaces.”   ### Consolidating for insights The customer base for these marketplaces overlapped to varying degrees, making it clear that Liquidity Services needed to use a single sales and marketing platform.  The company embarked on a multi-year journey to consolidate their sales and marketing tools across marketplaces to gain improved insights into the operations of the global team at micro and macro levels.  “Our first step was to centralize our email marketing channel onto a single platform,” says Megan. “With increased data security and compliance regulations, we needed a platform that would not only support these protocols and become our center of truth but also evolve with our business as we continued to grow.”   ## Implementing the HubSpot CRM Platform In just four months, Liquidity Services successfully migrated from their existing email platform to [Marketing Hub](https://www.hubspot.com/products/marketing) and consolidated email programs from all marketplaces into a single, unified operation.  Armed with centralized data and unified customer insights, the Liquidity Services marketing team unleashed its creativity using HubSpot’s workflow automation tool to launch new trigger-based campaigns that aligned with the customer journey.  “We saw improved conversion times from registration to first purchase, and the improvements continued to soar from that point on,” says Megan.    ### Implementing Sales Hub Liquidity Services’ global sales organization was eager to match marketing’s success with Marketing Hub. They asked Megan to investigate [Sales Hub](https://www.hubspot.com/products/sales) as a way to consolidate the global sales and account teams from Salesforce and internal CRM systems. Their goal was to better equip them with data, reporting, and lifecycle management.  “It didn’t take long to see HubSpot would be a great platform for our sales team. Not only would they be able to segment their ‘top of the funnel’ activities, but they could also take on more control of their ABM campaigns,” says Megan. Sales Hub implementation was fast and furious, with the transition taking place in the span of a single month.  “We had reached a point where we needed a more streamlined way to aggregate data insights to better equip sales and marketing to work together more effectively,” says Megan. “After carefully considering other options, we saw that HubSpot was the best fit for our needs and could fast-track the platform for an easy transition.”   ### Managing inbound leads Consolidating on HubSpot helped streamline Liquidity Services’ process for managing and responding to inbound leads.   “We use HubSpot forms, landing pages, and workflow automations to route new leads to the right team and provide real-time communications to all parties,” says Megan. Inbound lead management is particularly important when auction items go viral on social media and traffic levels—and new buyer signups—spike. With HubSpot, Liquidity Services can automatically segment and route leads to the right teams, which saves time and effort.   ### New data insights The more Liquidity Services uses HubSpot, the more data insights they have to further refine their strategies and processes.  From real-time dashboards to integrations with Microsoft Power BI and Google Analytics, Liquidity Services is leveraging data more than ever before to guide strategy year after year.  “We’ve learned so much,” says Megan. “And we’re constantly re-evaluating how we use HubSpot to get even more out of it to preserve our core strengths.”   ### Email sequences for nurturing The Liquidity Services sales team has had great success with [email sequencing](https://knowledge.hubspot.com/sequences/create-and-edit-sequences).  They send broadcast email newsletters to showcase recent sales, while also nurturing individual prospects based on where they are within the customer lifecycle.  “They’ve had success in reaching out to existing sellers to say, ‘Hey, we haven’t heard from you in a while. Here’s what’s on our site right now. You have similar products, so you should take a look and come back,’” says Megan.    ### Going deeper with HubSpot As HubSpot continues to release new features, the sales team is eager to evaluate and test them.  “From integration with Microsoft Teams for meeting links to parent-child company relationships to custom objects, our sales team is harnessing these features to their maximum potential,” says Megan. In addition, Liquidity Services recently adopted [Service Hub](https://www.hubspot.com/products/service) and [Operations Hub](https://www.hubspot.com/products/operations), which further consolidated their sales and marketing tools and increased efficiencies.  ”We implemented Service Hub, migrated our surveys there, and launched the NPS with built-in automation,” says Megan. “These automations alert our customer service team of detractors so we can address their concerns faster and elevate promoters for testimonials and brand ambassador potential.”   ## Improved Auction Performance So far, Liquidity Services has consolidated eight different software tools onto HubSpot and reduced their overall costs by 50%.  With a 70% improvement in sender scores for their marketing email channel, Liquidity Services is reaching more of their audience.  Megan also estimates that teams have 80% greater visibility into the inner workings of sales and marketing. This empowers Liquidity Services to make constant and steady adjustments to campaigns for further conversion improvement—and to ensure that everyone can continue to live the company’s core values of integrity, relentless improvement, and putting clients first.   “I’m always amazed at how much we’ve grown over such a short time period, but then again I’m not,” says Megan. “We’ve always been capable of so much, and HubSpot has unleashed us. I can’t wait to see what we do next.” Table of Contents Table of Contents - [Harmonizing Global Sales and Marketing Teams](https://www.hubspot.com#harmonizing-global-sales-and-marketing-teams) - [Disparate tools across marketplaces](https://www.hubspot.com#disparate-tools-across-marketplaces) - [Consolidating for insights](https://www.hubspot.com#consolidating-for-insights) - [Implementing the HubSpot CRM Platform](https://www.hubspot.com#implementing-the-hubspot-crm-platform) - [Implementing Sales Hub](https://www.hubspot.com#implementing-sales-hub) - [Managing inbound leads](https://www.hubspot.com#managing-inbound-leads) - [New data insights](https://www.hubspot.com#new-data-insights) - [Email sequences for nurturing](https://www.hubspot.com#email-sequences-for-nurturing) - [Going deeper with HubSpot](https://www.hubspot.com#going-deeper-with-hubspot) - [Improved Auction Performance](https://www.hubspot.com#improved-auction-performance) > HubSpot elevated our excellence and empowered our teams to flourish with the platform’s endless capabilities. Megan Beer Director of Digital Marketing [Liquidity Services](https://liquidityservices.com/) [](https://liquidityservices.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Kaplan Early Learning Company Consolidates 12 Tools Into 1 with HubSpot - 200-1,000 employees - United States - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/kaplan-early-learning-company) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) - 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200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - United States - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - 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